Pepsi iTunes Promo A Flop
They wanted to give away 100 million free iTunes Music Store tracks, only 5 million were claimed. I’m not mathmatician but that seems a little under schedule to me.
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Reader Comments (Page 1 of 1)
schleifnet said 4:16PM on 6-16-2005
one of the reasons why this was a flop was it wasn't in all markets
in new orleans the local nba team(hornets) ran a promo at the same time with the local pepsi bottler so we had not itunes promo at all!
Reply
Paul Bradley said 4:16PM on 6-16-2005
While maybe not quite as many songs were downloaded as expected by Apple, I wouldn't call this a flop by any means. I used to work for an online retailer and as I understand it, "free after rebate" and other such coupons routinely have a less than 5% usage rate. For every 100 people who buy some over priced good, thinking it'll be free after I mail in this rebate form, only 5 people actually go thru the trouble of mailing it in. Five million songs downloaded seem just about right based on my understanding of promotions.
pwb.
Reply
Koganuts said 4:16PM on 6-16-2005
Found this comment over on /.:
http://apple.slashdot.org/comments.pl?sid=105837&cid=9008501
"I've worked for marketing companies that created similar promotions for their clients. Promotions like this are created with the full knowledge that the vast majority of winning caps will be tossed. 5% is actually a pretty strong number considering the L.A. Lakers caps they had in L.A. were only redeemed at a rate of 1.2 % (You got $10 off at Foot Locker) Have you noticed that 90% of the time McDonalds announces 'We're giving away a million dollars!' that you never hear about anybody winning the prize?"
Reply