Always Bet On Black

I’ve been on an ongoing mission to win a major online sweepstake prize the last couple of months (past prizes that I’ve won have been binoculars, a dial-up modem, a couple of DVD movies, candy, and home goods products). But I’ve noticed the popularity of iPods as grand prizes, since they make for an obvious promotional prize for music label sweepstakes. But this sweepstake sponsored by Jaguar for a limited edition iPod caught my eye because the “x-type” iPod is coloured black.

Chris Stephenson of Exposure, the marketing group handling the campaign reported ”[that] 72 percent of all our traffic [to the site] is using Mac OS X” after starting the 75 black iPods giveaway promotion. That’s an impressive feedback figure. One problem now: only one left. Good luck.