2005: Year of the Mac?

Following Apple news lately has been more exciting than most high drama: analysts crowing, stock prices soaring, investors trading at high volume, stock prices falling again. Frankly, I’m exhausted!

Spymac columnist Michael Simon has a take on what it all means:

Through all this, two things were apparent: 1) Investors are both extremely fickle and impressionable, and dangerous combination when handing millions of dollars a day; and 2) For better or worse, Wall Street is paying close attention to Apple.

Sure, all eyes are on the iPod, but if Apple plays its cards right, a switcheroo could be just what the doctor ordered: A marketing push, coupled with a few money-saving promotions could easily push Mac sales above 1 million in a quarter for the first time in the company’s history. Now that the iPod has firmly solidified its position in pop culture, perhaps it’s time to shift some of its attention back to the real task at hand: selling computers.

I’m sure that moving more Macintosh computers has been part of the strategy underlying heavy iPod marketing. Regardless, I think it’s pretty exciting that the iPod is achieving such success in its own right. After a bit of a slow start, the iPod has become ‘the little player that could’ - and did. All of this buzz and exposure for Apple is bound to bring good things to its computer sales over the long term. Could 2005 be the year of the Mac? I would certainly love to see it.