The webcast that never was

Yesterday we reported that Steve Jobs cancelled the live webcast of his keynote speech at the upcoming Macworld San Francisco. According to Apple Insider, this isn’t entirely accurate - it’s not that the webcast was cancelled; it’s that the webcast was never planned.

As some readers guessed, the decision was made as a result of the high cost and low return of providing a live web feed at Macworld. Apple is instead offering post-event streams, authorized product pages and press releases instead, which are not only more cost-effective distribution methods, but may help avoid potential misinterpretations from the live feeds.

And so it goes.