More Apple Ads and Videos Surface
Gary Gray, an associate Professor of Engineering Science and
Mechanics at Penn State, has an
archive of various Apple related ads and videos for all
to enjoy.
Of particular interest are
Bill Gates praising the
Macintosh, Steve Jobs talking about the
Macintosh, and of course the Original “1984”
Macintosh commercial, (as well as the
enhanced version). There is a lot
of fun to be had here watching the way that Apple’s advertising has shifted in recent years away from extolling the
virtues of the product to focusing more and more on the ‘coolness’ factor.
Do you think Apple’s current advertising is effective? Should they go back to doing something along the lines of the
‘Think Different’ campaign, or just highlight the advantages of the Mac?
Thanks for the tip, Calihafan.
![TUAW [Cafepress]](http://www.blogsmithmedia.com/www.tuaw.com/media/tuaw-cafepress-promo.png)
Reader Comments (Page 1 of 1)
Small Paul said 4:16PM on 6-16-2005
Nah, switcher campaign, that's where it's at. I auditioned to be in that, y'know. Never came to anything. If only.
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Michael said 4:16PM on 6-16-2005
i think their advertising campaign is basically just word of mouth....which is only effective a bit....i havent seen any iPod commercials or anything. i think a campaign involving no spyware would be useful or something like that
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