More Apple Ads and Videos Surface

Gary Gray, an associate Professor of Engineering Science and Mechanics at Penn State, has an archive of various Apple related ads and videos for all to enjoy.

Of particular interest are Bill Gates praising the Macintosh, Steve Jobs talking about the Macintosh, and of course the Original “1984” Macintosh commercial, (as well as the enhanced version). There is a lot of fun to be had here watching the way that Apple’s advertising has shifted in recent years away from extolling the virtues of the product to focusing more and more on the ‘coolness’ factor.

Do you think Apple’s current advertising is effective? Should they go back to doing something along the lines of the ‘Think Different’ campaign, or just highlight the advantages of the Mac?

Thanks for the tip, Calihafan.