Apple launches new Investor Relations site

Powered by SNL IR Solutions, the site’s goal is to “expand the breadth of communications, content and information-transparency for its investors.”

Gee, I thought that was our job!

motech, a TUAW reader, finds it curious that Apple has waited until their stock was actually something to brag about before launching this. Can you blame them, though? As a shareholder myself, I know there were plenty of  days I really didn’t want to be reminded of how much money I wasn’t making.

Apple - Investor Relations is chock full of everything the savvy investor could want… stock info, earnings releases (including audio files of quarterly earnings webcasts), SEC filings, and even a link to Apple’s environmental policies site, for the responsible investor who knows that green is more than the color of money.

If you’ll excuse me now, I have to go calculate my net worth based on recent after-hours trading.