Custom iTunes Prepaid Cards handed out like tic-tacs at SXSW
Sexohol put their album on an iPod shuffle -
which is brilliant and likely to be mimicked often, but the latest craze is custom prepaid iTunes gift cards, which
made an appearance at this year’s South By Southwest Festival in Austin (shout out to my Austin
pals!).
Playlist Magazine (not to be confused with the
other Playlist) reports that 200 bands at SXSW are
distributing their own numbered, limited edition iTunes cards at shows, listening parties and press events. These hot
little items are sure to end up on eBay, if they haven’t already. The cards are linked to specific songs, albums or
playlists. Think of it like a gift card with built-in DRM!
I think this is a top-notch marketing tool, for both Apple and the bands. If only more Indies were available in the
iTMS. Perhaps this is a sign of change in that regard?
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Reader Comments (Page 1 of 1)
Kacy Wiggins said 9:39AM on 6-22-2005
this is a brilliant idea, as i mentioned in the early post about ipod shuffle album release (which seems not so useful to me). i think apple has been making progress on the independent music side for a little while. after all i have release on a tiny independent label and my stuff is currently avaialble at itunes. now if i can figure out how to get me some of these cards
http://www..antitraditionalist.com
http://www.qpe.info
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Bradley G said 9:22PM on 11-08-2005
I work in radio in Austin and take part in SXSW every year, if you have never come down - do it!
I am gonna be on the look out for some of these, but i haven't seen them yet.
We did get 40 free song downloads from emusic.com in the "goodie bag" badge holders recieved at SXSW registration.
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