The scoop on iTunes Custom Cards
If you’re interested in learning more about the very
Custom iTunes Cards I mentioned last week, Apple has
given Playlist the full scoop - so
head over there to check it out.
There’s also a new page up on Apple’s website featuring
program details and contact info for bands that want
their own cards. The band chooses the tunes, albums or playlists they want to promote and Apple takes care of the
design and printing. Once Apple ships you the cards, you are free to distribute them to your adoring (or prospective)
fans.
I said it before and I will say it again: This is absofrigginlutely brilliant from a marketing perspective. I
can see these becoming as pervasive as baseball cards and they are a heck of a lot better than those stupid,
slot-loading optical drive killing business card CD-ROMs that were popular for 10 minutes.
![TUAW [Cafepress]](http://www.blogsmithmedia.com/www.tuaw.com/media/tuaw-cafepress-promo.png)
Reader Comments (Page 1 of 1)
All Music Site said 4:15PM on 6-16-2005
Sounds nice but I prefer a CD.
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Derrick said 4:15PM on 6-16-2005
I don't think other music stores see such a marketing plan coming their way. This will probably get stolen when they are being made in the warehouses.
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Blah said 4:15PM on 6-16-2005
This won't work for music stores, but this will work for the people who work on street teams and hand out flyers after a concert. Kids will gobble these up like mad.
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Blah said 4:15PM on 6-16-2005
Strike the music store part from my comment. I got confused and typed the wrong thing.
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David Werjefelt said 9:04AM on 6-20-2005
I can just join in: It's BRILLIANT from a marketing perspective! Sure it's not suitable for all occasions and spaces, but it's still very intriguing and graspable!
Reply