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Apple enables Gore’s Current

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An article in today’s USA TODAY talks about former Vice President Al Gore’s new cable TV station, Current, which will feature viewer-produced videos and is aimed at the 18 to 34 demographic. One of the enabling technologies behind the new network is Apple’s video editing software.  Gore notes, ”The $100,000 television camera has become a $3,000 high-definition camera, and the $250,000 editing console has become a $1,000 Apple computer program. . . . The five-person crew can be one young woman in her twenties with something the size of a handbag.”

I like the way this flies in the face of the common misconception that Apple is too cost-prohibitive….

[via MacDailyNews]



An article in today’s USA TODAY talks about former Vice President Al Gore’s new cable TV station, Current, which will...
 

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arkowi

yeah, but my dell was $2.00 dollars and it came with a monitor and a keyboard!!!! and microsoft works!

April 05 2005 at 9:50 PM Report abuse rate up rate down Reply
ASZero

"As for the cost-effectiveness, a PC-based video editing program would be even cheaper." As a television producer who has worked with many editing platforms, among them AVID, Final Cut Pro, and other lesser and, yes, PC-based alternatives, allow me to put forth the following--historically, you always got what you paid for. That is, until Final Cut came along. Now you actually get more. Given it's recently expanded functionality and HD-capability, it currently rivals AVID (the 6-figure posterboy of record) in terms of providing a comprehensive suite. It's not AS GOOD as AVID, and it's not BETTER than AVID. But it's up there, and for the cost, that is a phenomenal achievement. And as far as those PC solutions go (AVID excluded) I've never had anything other than nightmare experiences. Video likes homogeny in hardware, and patchwork Winblows machines have big 3rd-party card integration problems. You buy a PC solution, and you might not pay that much, but you do end up PAYING. Get me? Gore's not wrong about the impact FCP (specifically) has had on the industry. He just might be saying it for the wrong reasons.

April 05 2005 at 5:03 PM Report abuse rate up rate down Reply
Sean

I love my powerbook, but as a cash-strapped friend showed, he only had about $600 for a new laptop- putting even a new ibook out of his reach. I think the cost issue for most refers to issues like this. You can buy dirt cheap PCs easy; you get what you pay for, true, but when you don't have a lot of cash, you take what you can get, unfortunately.

April 05 2005 at 5:01 PM Report abuse rate up rate down Reply
Terry

In case people forgot, Gore is on Apple's Board of Directors. So he might have a little bit of bias. http://www.apple.com/pr/bios/bod.html

April 05 2005 at 3:45 PM Report abuse rate up rate down Reply
Chris K

Yeah, this has nothing to do with Mac vs PC. It's DV and the rising power of home computers that makes this cost savings possible.

April 05 2005 at 3:34 PM Report abuse rate up rate down Reply
James Swetnam

As for the cost-effectiveness, a PC-based video editing program would be even cheaper. Anything looks cheap compared to a quarter-million dollars.

April 05 2005 at 1:50 PM Report abuse rate up rate down Reply
Lola

Actually, that was Clinton, Gore's boss. As for Gore's cable tv, pfffft. Just another platform for him to rant about how he should have been elected president. Lest stones be cast against me, I voted for Clinton twice, and for Gore. I now wish I could have taken these votes back.

April 05 2005 at 1:11 PM Report abuse rate up rate down Reply
DG

Is Gore still on Apple's Board of Directors?

April 05 2005 at 12:12 PM Report abuse rate up rate down Reply
Laurie

Gore's familiarity with twentysomthing year old women and their handbags is of grave concern to me.

April 05 2005 at 11:43 AM Report abuse rate up rate down Reply
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