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Editorial: Apple on Intel

Intel Inside?By WWDC 2007, Apple will be switching to Intel. What does this mean?

It depends on who you are. If you are a mobile user, like myself, it means there will be no Powerbook G5. The next Powerbook will be running on an Intel chip.

In fact, it most likely means that there will be no new Apple hardware until there is some sort of Intel-powered Apple product. I cannot imagine Apple managing to sell many machines running a PowerPC chip after they just ditched the platform so openly and quickly. So if you've been waiting for the WWDC before buying that new Mac, you might have to wait quite a bit longer.

This probably also means that Macworld Boston *could* be the place where some new hardware running on Intel will first emerge. I'm guessing that we'll see new Intel-based hardware trickle in sooner rather than later. Otherwise, Apple's sales are going to bottom out.

Jason thinks that Apple's next move will be to give the OS away for free, get everyone hooked, and then start charging. This is an interesting theory, as it is the same bait and switch they pulled with iLife and iTools become .Mac.

I don't think it will happen, though. I could be totally wrong.  I was about today's news.

I could see Apple now selling the OS to any machine. Steve said, "The soul of a Mac is its operating system". If that's true, then what is to stop a marketing movement called "Make Your PC a Mac: Give it some soul."

It also means that that "soul" will most likely be shackled by DRM.... Don't get me started.

These are just some random thoughts I am having as I reel in shock at this news. What do you think? 

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By WWDC 2007, Apple will be switching to Intel. What does this mean? It depends on who you are. If you are a mobile user, like myself,...
 

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Peter,The Peter Files

I feel your pain. I'm on an iMac G4 that is not as expandable as I thought it would be - my fault. But the truth of the matter is that all computer systems change fast anyway, by 2007 the Wintel machines bought yesterday may be obsolete too, so I don't think anyone should kick themselves too hard. For me the question has always been, does what you bought still do what it did when you bought it? Great, then you made a good investment cause you got to use it while the iron was hot so to speak. Want to be the first with an Intel Mac? Be my guest! If mine busts a gut or lightning strikes literally, I may be in line next to you, or I may be buying your old system for a song at your garage sale and loving it. Its easy to psyche yourself into thinking that you MUST have the latest thing. Right now. So enjoy what you've got. Its a great machine and still will be with the new chip. As for other systems' users who think they can tag along then on the Mac OS, I say: LET THE CHIPS FALL WHERE THEY MAY!!!! The pun that had to be made, by Peter Pun of The Peter Files The Blog Where Everypun Knows Your Name

June 13 2005 at 2:38 PM Report abuse rate up rate down Reply
Peter,The Peter Files

I feel your pain. I'm on an iMac G4 that is not as expandable as I thought it would be - my fault. But the truth of the matter is that all computer systems change fast anyway, by 2007 the Wintel machines bought yesterday may be obsolete too, so I don't think anyone should kick themselves too hard. For me the question has always been, does what you bought still do what it did when you bought it? Great, then you made a good investment cause you got to use it while the iron was hot so to speak. Want to be the first with an Intel Mac? Be my guest! If mine busts a gut or lightning strikes literally, I may be in line next to you, or I may be buying your old system for a song at your garage sale and loving it. Its easy to psyche yourself into thinking that you MUST have the latest thing. Right now. So enjoy what you've got. Its a great machine and still will be with the new chip. As for other systems' users who think they can tag along then on the Mac OS, I say: LET THE CHIPS FALL WHERE THEY MAY!!!! The pun that had to be made, by Peter Pun of The Peter Files The Blog Where Everypun Knows Your Name

June 13 2005 at 2:34 PM Report abuse rate up rate down Reply
Couperin47

Mac's share of the overall market has gone from 10% to 5% to something between 2 and 3%. To anyone who's even vaguely objective this is called a death spiral. This decision has NOTHING to do with what Steve Jobs wants to do, it's about the ONLY alternative he has left, he's completely out of leverage. IBM was simply ignoring what Apple wanted or needed, the total business they represented has become utterly irrelevant to their bottom line and even with the small amount of R&D they were still devoting exclsively to the Mac PPC, it was probably unprofitable. What IBM has been telling Steve for years now is "Don't go away mad, just go away..." Why not move to the BEST xx86 technology? We all know that's at AMD...Simple: For a Mac to BE a Mac you need a closed hardware platform. They have already confirmed, OS X will ONLY run on Apple hardware. All of you with fanatsies that Intel was going to produce PPC chips or Apple was going to utilize some form of Itanium simply betray your complete lack of understanding of hardware. The Mac stays a closed system based on the mb chipset, NOT anything particularly proprietary about the cpu. Apple no longer consumes enough cpus to justify ANYONE making a proprietary processor for them...PERIOD. In case you haven't noticed, AMD doesn't make supporting chipsets, in fact that has always been one of their major weaknesses (with computer partners like VIA, you don't NEED enemies....lol). AMD can't deliver the closed integrated solution Steve requires. Steve is going to Intel because he has nowhere else left to go... and the reality is that he has even LESS leverage going into this relationship than he had when he partnered with IBM... that's what happens when you're in a death spiral. Intel will smile and say all the right things, why say no to extra business ? Someone earlier suggested Intel will let Apple have their "latest & greatest" as a boutique supplier... yeah right: You have 2 customers, both use your chips exclusively, but one has been your customer for over a decade and, btw, buys over 50x as many of your chips...now you're gonna piss off that customer by giving an exclusive on your newest and best products to the smaller customer ? When, and it's not if, it IS when, Intel starts treating Steve the way IBM has, then the 'genius' will be back explaining why he's had a revelation that what makes the Mac "insanely great" is not in the hardware at all...he's NEVER wanted to be 'just' an OS company. Kinda hard to sell the myth of superiority without ANY hardware you can 'style'...but Steve is running out of options and ways to spin it...that's what happens when you've lost all leverage.

June 08 2005 at 12:27 AM Report abuse rate up rate down Reply
Greg Furry

Did anyone here watch the Keynote? Steve clearly said Apple will NOT be shipping any Intel based Mac's until next year at this time. He said they will be releasing new PowerPC based products in the future. Until June 2006 there is nothing to see here, move along. (unless you are a developer)

June 07 2005 at 3:06 PM Report abuse rate up rate down Reply
Jeffry Rott

Well lets see before the switch from 68k to Power PC Apple had 10% marketshare. They lost 5%.After the OS 9 to OS X they had 3% today the have 2.4%. It seems to me that by 2007 it will be a moot point because the only thing Apple will be selling is iPods. I've been an Apple user from 1978 to today I have 4 Macs and 3 Wintel boxes I was going to buy another Mac this week but not now. Not anymore. I the this is wrong and I will not buy any more Macs.

June 07 2005 at 5:49 AM Report abuse rate up rate down Reply
Lee

I personally would love to see OSX run on PC's, that would likely drop all the excuses for not 'switching', but I doubt it will happen - Jobs tried it years ago and nobody was interested, I'd be surprised if he put his neck on the line again after being shunned once already (yes, I know we are in a different era altogether now)

June 07 2005 at 3:55 AM Report abuse rate up rate down Reply
Rob Knight

Aren't we just going to call every Apple computer an i(ntel)Mac now? I like that better than "Mactel" or "Macintel" or "Aptel" or "MacinWintosh-el" or "Apintosh" or "Steve's new project" or...

June 07 2005 at 3:00 AM Report abuse rate up rate down Reply
Aaron

Does this mean we will have to apologize for these ads? http://web.archive.org/web/19980429140407/http://www.apple.com/ (Thanks to the Wayback Machine)

June 06 2005 at 10:17 PM Report abuse rate up rate down Reply
jbelkin

Just note that we now live in a world where MX is running XBox on a Mac G5 and Steve Jobs is demoing a G5 with a Pentium chip ... we are apes and some dude just landed in a spacey-ship ... it will never be quite the same anymore - I'm just not sure of we're the apes or George Taylor.

June 06 2005 at 9:47 PM Report abuse rate up rate down Reply
matsimpsk

I made a little gif animation thingy following the news from the keynote: http://mat.rubberfeet.org/stuff/appleintel.gif

June 06 2005 at 6:26 PM Report abuse rate up rate down Reply
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