Skip to Content

Poll outcome: Do you listen to podcasts?

poll_resultsYesterday we posted a TUAW poll with the following question: Do you listen to podcasts? As of this writing, 1,382 of you have responded. Here are the results so far: Thirty three percent of you responded, "Yes, I love them," twenty seven percent said "One or two," twenty four percent of you said you've "never" listened to a podcast and fifteen percent claimed that you "rarely" listen.

So most of you have listened at least once. Today I found this article exploring the possibility of placing advertisements in future podcasts. While I think it's nice to compensate podcasters for their efforts (equipment isn't free, after all), I wonder if advertising would alter content. One of the podcasts I frequently listen to often includes some...shall we say, "colorful" language. Will future podcasters wooed by advertising dollars edit their content, in an attempt to attract partners who might shy away from this sort of thing? Would you object to a podcast that featured ads, or do see no problem with podcasters making a buck for their efforts?
 

Yesterday we posted a TUAW poll with the following question: Do you listen to podcasts? As of this writing, 1,382 of you have responded....
 

Add a Comment

*0 / 3000 Character Maximum Comment Moderation Enabled. Your comment will appear after it is cleared by an editor.

8 Comments

Filter by:
Shig

I say fair play to 'em. I especially like Dave Slusher's approach on his podcast, where he pimps iPodderX with so much hyperbole ("It will do your laundry. It will get you laid.") that you can't help but chuckle. Pre-recorded spots might get to be more annoying, but at worst they would give me a chance to practice my scroll wheel technique. In an ideal world, podcasters would sell only the products they really liked, and get paid for their efforts. (I wonder how many Senseo coffee makers Curry has sold today?) The diehards say that podcasting is all about "keeping it real," and I'd say talking about things you like qualifies.

July 06 2005 at 11:47 AM Report abuse rate up rate down Reply
Jeff

I avoid listening to podcasts with ads. I do however contribute money to certain podcasts that I enjoy very much. I would rather podcasters find other creative ways to make money on their work and not pollute there casts with ads.

July 05 2005 at 6:16 PM Report abuse rate up rate down Reply
Blue Meanie

I have no problem with ads or with podcasts making money off of ads. I think those podcasts with colorful content will find the right advertisers for their audience, even if the search is not as easy. I used to listen to the DV Guys all the time and sometimes wished that instead of their 2 minute music breaks they'd put some industry advertising in there.

July 05 2005 at 6:05 PM Report abuse rate up rate down Reply
Andrew Kaufmann

I don't have a problem with Podcasts including recorded spots for a sponsor. Pays the bills. I don't think it'll affect content -- a smart advertiser won't try to alter content, but rather, place his ads intelligently so the content aligns with the ad. If the Podcast is an adult-oriented podcast, it should have adult-oriented ads. The same goes for family material. I think common sense will take care of that potential problem.

July 05 2005 at 5:48 PM Report abuse rate up rate down Reply
GadgetFan

Nope, I wouldn't listen to a podcast with ads, although of course I don't object to podcasters finding ways to make money off of their work. I just don't do things with in-line ads. I don't watch much TV, and when I do it is commercial-free or ad-skipped with TiVo. I only listen to non-commercial radio. I don't go to AMC theaters because of the ads either; after all they don't have any unique content compared to the theaters that don't show ads. (I'm not counting trailers; they are germane to film fans, and entertaining.) I don't have any problem with web sites, blogs, magazines, newspapers and the like with ads, because they can be looked at or not as my interests at the moment dictate. But in-line ads that are hard to skip are another thing altogether. The older I get, the less I am willing to waste my irreplaceable time on things which do not interest me, and ads are high on that list.

July 05 2005 at 5:43 PM Report abuse rate up rate down Reply
zander106

I wouldn't mind if podcasters starting dropping in ads, primarily because right now there is no way for them to force me to listen to them. Even if I couldn't fast-forward through the ads, I still wouldn't mind too much as long as there weren't too many of them.

July 05 2005 at 4:36 PM Report abuse rate up rate down Reply
Joe

I don't mind people making a buck out of something they like to do. I think we will see some people trying to "adapt" or "modify" their content to suit or get more advertising and I think, maybe, I wouldn't mind either, because then I'll know who makes podcasts because they want to and who does it for the money.

July 05 2005 at 4:16 PM Report abuse rate up rate down Reply
Kevin

I think that it'd be ok if it was done well. The ad would have to be done in the same style of the podcast(no car ads with warning horns blaring in a podcast about classical music, as an extreme example), and probably done by the podcaster themself. The text would need to change for each episode, so that it doesn't get stale. Another idea is to put the ads in separate chapters and interleave them with the regular content.

July 05 2005 at 4:16 PM Report abuse rate up rate down Reply
Buy an ad here

Tweets

© 2012 AOL Inc. All Rights Reserved.