Skip to Content

In-depth analysis of where the ROKR went wrong

by David Chartier Sep 26th 2005 at 8:00AM

ROKRRoss Rubin has contributed an in-depth and insightful piece on Engadget analyzing where the ROKR went wrong, and why. Yes, I know this misguided phone isn't exactly the first thing on most people's wishlists, but there are some really interesting angles in this piece, such as the doomed phone simply being undersold and mis-represented by Jobs on stage. Check out the post for yet more insight into where this once-highly-anticipated iTunes phone went so wrong.
 

View Tags

Related Stories

Categories

Analysis / Opinion Hardware iTS iTunes

Ross Rubin has contributed an in-depth and insightful piece on Engadget analyzing where the ROKR went wrong, and why. Yes, I know this...
 

Add a Comment

Sign in »
*0 / 3000 Character Maximum

4 Comments

Filter by:
Cyberwhore

It's a lot quicker to ask, where did this phone go right?

September 27 2005 at 10:02 AM Report abuse rate up rate down Reply
Jeff Kirk

This was no shock. We all (at least most of us) were predicting failure for this venture. How did we see it and Steve not?

September 26 2005 at 1:45 PM Report abuse rate up rate down Reply
Pete Cashmore

1. Design 2. Doesn't store enough songs 3. Doesn't feel like an Apple product

September 26 2005 at 10:48 AM Report abuse rate up rate down Reply
MZ

Great article. What I believe to be the first problem with the phone is the design, it doesn't remind you of Apple in any way whatsoever.

September 26 2005 at 9:29 AM Report abuse rate up rate down Reply
Buy an ad here

Hot Apps on TUAW

Tweets

© 2012 AOL Inc. All Rights Reserved.