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NBC, CBS passing on iTunes?

videoipodBoth NBC and CBS announced on Monday that they will be making reruns of some of their most popular shows available for purchase at $0.99 each, commercial-free, early next year. CSI: Crime Scene Investigation, two versions of Law & Order (SVU and Criminal Intent), The Office and Surface will be available initially. Also, USA Network's Monk (one of my favorite shows) and the Si Fi Channel's Battlestar Galactica will be a part of the deal. More after the jump.

Soon after the initial airing of each show, they will be stripped of commercials and sent to customers' DirecTV Plus DVRs, where they can then be viewed for $0.99. CNN's Money notes that CSI, NCIS, Survivor and The Amazing Race will only be available to CBS-owned TV stations served by Comcast, including Los Angeles, Chicago, Dallas, Philadelphia, Baltimore and some outlying suburbs of New York City. In other words, if you live in Atlanta, you're out of luck.

What does this mean for the future of NBC and CBS shows in iTunes? Well, their price of $0.99 is pretty nice, and makes Apple's two bucks looks like highway robbery. I can't imagine CSI being available for $0.99 via On Demand and $1.99 via iTunes simultaneously. Of course, shows purchased via On Demand aren't jettisoned to your iPod as easily as ITMS purchases, but I imagine that the majority of "television on demand" customers want to watch their shows on a television anyway.

Let's hope Steve has something up his sleeve for Macworld in January. I want the ease and convenience of having all my shows available for purchase from a single location.


Both NBC and CBS announced on Monday that they will be making reruns of some of their most popular shows available for purchase at $0.99...
 

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Al

Somehow this plan just doesn't make a lot of sense to me.... I mean, from what I understand anyone who can use this service already has a dvr... and the 99 cents your paying only gives you a limited window to view content that still includes commercials and is not easily transferable to portable media. What WOULD have made much more sense IMHO opinion would be placing these shows in a free on demand format (the way Time Warner does for a lot of programming including anime and bbc programming), itunes like pc downloads (2.99 is only twice the 99cents... and yet it's actually a purchase, not a rental, of something that is a better product (content minus commercials)

November 10 2005 at 2:06 PM Report abuse rate up rate down Reply
Al

Somehow this plan just doesn't make a lot of sense to me.... I mean, from what I understand anyone who can use this service already has a dvr... and the 99 cents your paying only gives you a limited window to view content that still includes commercials and is not easily transferable to portable media. What WOULD have made much more sense IMHO opinion would be placing these shows in a free on demand format (the way Time Warner does for a lot of programming including anime and bbc programming), itunes like pc downloads (2.99 is only twice the 99cents... and yet it's actually a purchase, not a rental, of something that is a better product (content minus commercials)

November 10 2005 at 2:01 PM Report abuse rate up rate down Reply
KirbyMeister

I can rent an episode for a buck, buy it with iTunes for two, or if I already have the DVD set, convert it to the iPod's format. Most customers will go for the latter 2, for reasons of convenience, preference of buying over renting, and other things. Of course, Blockbuster makes money somehow so...

November 08 2005 at 8:51 PM Report abuse rate up rate down Reply
Porchland

I don't read the CBS and NBC announcements to say that the networks intend these pay-per-views to be exclusive of other distribution models like iTunes. These announcements are just TV time-shifting, though I don't really understand how Comcast will convince people to buy something with the same DVR/digital box they could use to record it for free.

November 08 2005 at 6:26 PM Report abuse rate up rate down Reply
Adam

Everyone who thinks this is sacrilege has obviosuly never been to blockbuster. Same idea, and I'm sure that's how they see it. Missed it? Well, we recorded it and you can rent it if you'd like. iTunes is an entirely different structure, and I'm sure they know that. But it's not such a horrible, horrible rape of television as some of you seem to think.

November 08 2005 at 4:49 PM Report abuse rate up rate down Reply
Devin

It's obvious the people who designed this deal truly don't understand the concept. If people already own a DirecTV DVR, why in Bog's name would they pluck down a dollar to record a show?

November 08 2005 at 3:53 PM Report abuse rate up rate down Reply
Bruce M.

The CBS announcement today is just marketing, trying to show they are "hip" to the digital generation. They'll start to make money once they join up with iTunes and offer their best shows for puchase. Hopefully the television industry won't follow the music industry and try and do this all on their own -- i.e. all the failed music industry sponsored websites that have miserably flopped. Just create create content, and distribute it via great technology. They are deluded if they think anyone but Apple (at this point in time) can provide consumers with a compelling, seamless experience for the purchase and consumption of digital media.

November 08 2005 at 3:51 PM Report abuse rate up rate down Reply
Coal akida User

OMG - Someone needs to be fired at CBS. I tunes has proven itself over and over again, it was a winning formula and CBS are going to roll the dice and if they roll the dice long enough they are going to loose. I thought the biggest looser of 2005 was going to be Madonna , but she saw the light , so I guess it is going to be CBS looser of the year.

November 08 2005 at 3:30 PM Report abuse rate up rate down Reply
Coal akida User

OMG - Someone needs to be fired at CBS. I tunes has proven itself over and over again, it was a winning formula and CBS are going to roll the dice and if they roll the dice long enough they are going to loose. I thought the biggest looser of 2005 was going to be Madonna , but she saw the light , so I guess it is going to be CBS looser of the year.

November 08 2005 at 3:30 PM Report abuse rate up rate down Reply
Charles

Somewhere I read this story and it mentioned that NBC is still in works on a deal with Apple. Can't remember which site mentioned that though.

November 08 2005 at 3:10 PM Report abuse rate up rate down Reply
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