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Jonathan Ive interviewed

Ives and JobsJonathan Ive, seen here sharing a laugh with his Steveness over an iMac, is the man largely responsible for the current look of Apple's products (going back to the original iMac). The British Design Museum interviewed Ive, and he had many interesting things to say. The most interesting thing, to me, and the one that I think sums up Apple very nicely is when questioned as to what makes his designs different he said it was a, 'fanatical care beyond the obvious stuff.'

That's why, for the most part, Apple gear 'just works,' and it is a large part of the reason that I, for one, am so passionate about a faceless corporation and its products.

[via Bookofjoe]
 

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