Filed under: Apple Corporate, Retail, Rumors
Apple Store Rome?
Heads up, Italy: There may be an Apple Store coming your way. According to a couple of reports, Apple may be prepping a retail store for Rome, which would be its first foray into continental Europe. If ifo Apple Store is correct, the store could open along Via Condotti or Via del Corso, sometime next year. I'll be happy for all you Italian Mac users if this comes to fruition, but I can't help but think...You can go to Rome but not Cape Cod, Mass? Come on, Apple, help me out here.
Thanks to everyone who sent this in!
![TUAW [Cafepress]](http://www.blogsmithmedia.com/www.tuaw.com/media/tuaw-cafepress-promo.png)
Reader Comments (Page 1 of 1)
Daniele Nicolucci said 9:58AM on 11-21-2005
Well, considering Apple Italia just does not exist (I've NEVER seen an Apple commercial, nor ads around towns -- ok, I live in a small town, but I never heard of them anywhere else -- nor anything), this is definitely welcome.
Apple Italia should really wake up. Hope this is going to shake up things a bit.
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vanou said 10:29AM on 11-21-2005
Come on... give Montreal a chance, or Paris for pete's sake!
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Andrew said 10:32AM on 11-21-2005
i really can't see an apple store fitting in on via dei condotti.... it's too chic/small/expensive, even for apple (could you see an apple store sandwiched in between dior and louis vuitton?). but via del corso would be PERFECT-- high traffic, great shops nearby, and right in the center of the city.
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Anthony Sigalas said 10:44AM on 11-21-2005
Yay! Now let's hope to see Apple come in Greece! (That would be the day)
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Jumi said 10:46AM on 11-21-2005
Hmmm, let's see, does it make more sense for Apple to open a store in Rome (city population 2,546,807 (2004); almost 4 million in greater Rome area) or Cape Cod (population about 225,000 (2000)....
Hmmm, that IS a tough one. Man, stop your whining Dave -- Cape Cod, while growing at a ridiculous pace, isn't a population center of sufficient size. Wait a decade or two, thogh, then you'll be fine -- congested as heck, but big enough to justify your own store...
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David said 12:18PM on 11-21-2005
Dave, one of the great things about Cape Cod is the list of things it doesn't have. C'mon, Boston is an hour and a half away...
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Speed42 said 12:52PM on 11-21-2005
Strange. I could have sworn I was standing right across the street from an Apple store in Rome a little over a year ago.
Even took a photo:
http://tinyurl.com/99qur
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G2 said 4:48PM on 11-21-2005
speed42, an apple centre is not an apple store
it is simply a shop that has a room or two dressed up with the apple style, where apples are sold (like the one in the photo in via merulana)
an apple store is much more, including also workshops!
have a look at this site:
http://www.apple.com/retail/
i agree with the fact that apple italia is non-existent and that via condotti is not the right place.
having a store there would be a small shop (like the apple centres) that offers very little (so speed42 would be right). moreover it would target mostly an elite, consolidating the position that apple has in italy: a niche, a product for snobs or freaks.
Apple (Italia), what about changing policy and targeting a wider public?
What about a big store in via del corso (as andrew says)? central but high visibility from "normal" people and waves of tourists every day...
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Carlos Alberto Pinto Peixoto Bastos Santos said 3:06AM on 11-23-2005
At least you're in a place where you may have a chance to have an Apple Store, while I'm at Guant?mo, Cuba, and never can even dream about it.
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