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MW Rumor: Apple to spin off new brand

Macworld expo logoThis is less of a rumor and more 'wild speculation,' but I like my speculation like I like my women, wild and completely unfounded. Peter Stone thinks that Apple will be introducing a bunch of cool new stuff at Macworld, but the big announcement will be that Apple is going to announce a 'split brand.' Apple Computer on one side and 'Apple Entertaiment' on the other.

I don't think this is going to happen, however, lots of folks think of Apple as the 'iPod company,' so there is a chance that it could happen. Heck, now that Mac will be using Intel processors anything can happen!

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This is less of a rumor and more 'wild speculation,' but I like my speculation like I like my women, wild and completely unfounded. Peter...
 

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Brandon

It would be awesome... Think about it.

Apple Entertainment presents,

A Pixar Animated Film

Little Monkey Boy

December 30 2005 at 12:29 PM Report abuse rate up rate down Reply
Jason

"What's an "unfounded" woman like? :)"

Tight.

December 29 2005 at 4:39 PM Report abuse rate up rate down Reply
Yanik Magnan

Remember, this is what Nintendo did with its Pokemon division, they formed The Pokemon Company... it could very well happen.

December 29 2005 at 3:15 PM Report abuse rate up rate down Reply
PXLated

Me thinks it will never happen. Jobs is big on "brand". With one there is a lot of cross-over. With two not so much. With one, all your advertising/marketing help all products, with two, not so much or at all.
I could see Jobs dropping the "computer" from the corporate name though.

December 29 2005 at 2:28 PM Report abuse rate up rate down Reply
Tommy Palmer

Or iPlay?

December 29 2005 at 2:26 PM Report abuse rate up rate down Reply
wheels

I agree with Ben, but the new entity couldn't have "Apple" in its name. I mean, Apple and Apple have been duking it out since before the iPod or iTunes, so I doubt "Apple Entertainment" would pass the smell test.

December 29 2005 at 2:25 PM Report abuse rate up rate down Reply
Mirko

What's an "unfounded" woman like? :)

December 29 2005 at 2:22 PM Report abuse rate up rate down Reply
Porchland

First, Peter Stone does not work in the tech business and writes almost nothing about the tech business if his blog is any indication. According to his web page, he is a copywriter and writing coach.

Second, he thinks Apple will split off the brand, presumably Apple stuff in one camp and iPod/consumer stuff in the other. He doesn't say the COMPANY is splitting. Apple, of course, is not going to announce anything like this anytime soon, or Wall Street would have caught wind of it before a writing coach did.

Third, it's a prediction. He doesn't say he has information to indicate that he thinks he's right.

This is not a rumor.

December 29 2005 at 2:21 PM Report abuse rate up rate down Reply
Illtron

Oooh, maybe they can call it "Apple Corps" That sounds pretty good, right? Right?

December 29 2005 at 2:14 PM Report abuse rate up rate down Reply
Scott

Apple Entertainment would almost certainly screw them over with the legal agreement with the music label Apple.

Maybe iTunes Entertainment, if they were to create a separate brand?

December 29 2005 at 2:00 PM Report abuse rate up rate down Reply
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