MW Rumor: Apple to spin off new brand

It would be awesome... Think about it.

Apple Entertainment presents,

A Pixar Animated Film

Little Monkey Boy

"What's an "unfounded" woman like? :)"

Tight.

Remember, this is what Nintendo did with its Pokemon division, they formed The Pokemon Company... it could very well happen.

Me thinks it will never happen. Jobs is big on "brand". With one there is a lot of cross-over. With two not so much. With one, all your advertising/marketing help all products, with two, not so much or at all.
I could see Jobs dropping the "computer" from the corporate name though.

Or iPlay?

I agree with Ben, but the new entity couldn't have "Apple" in its name. I mean, Apple and Apple have been duking it out since before the iPod or iTunes, so I doubt "Apple Entertainment" would pass the smell test.

What's an "unfounded" woman like? :)

First, Peter Stone does not work in the tech business and writes almost nothing about the tech business if his blog is any indication. According to his web page, he is a copywriter and writing coach.

Second, he thinks Apple will split off the brand, presumably Apple stuff in one camp and iPod/consumer stuff in the other. He doesn't say the COMPANY is splitting. Apple, of course, is not going to announce anything like this anytime soon, or Wall Street would have caught wind of it before a writing coach did.

Third, it's a prediction. He doesn't say he has information to indicate that he thinks he's right.

This is not a rumor.

Oooh, maybe they can call it "Apple Corps" That sounds pretty good, right? Right?

Apple Entertainment would almost certainly screw them over with the legal agreement with the music label Apple.

Maybe iTunes Entertainment, if they were to create a separate brand?