Behind the scenes at a Jobs keynote

Mike Evangelist, the man behind Writers Block Live, has written a great article about all the work that is involved in bringing a Stevenote to fruition. Sure, to us it looks like Steve just walks onto the stage and talks about Apple gear off the top of his head, but these keynotes are elaborate productions that take several teams of people many weeks to prepare for.

Steve's rep for being a perfectionist is reinforced with this article. Steve wanted some very good film and photos for the iDVD launch, but he didn't want professional stuff, he wanted something that people could shoot. So the call went out to all Apple folks to send in home movies and the best of those were brought before Steve. He didn't care for most and the process was repeated until the right set was found.

All in all, an excellent inside look at the great Jobs dog and pony show that we all know and love.

Thanks to Aebhric Coleman.
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