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What are these coupons for, anyway?

by Dave Caolo Jan 22nd 2006 at 8:00AM

I have been buying Apple software for years and years now. As a result, I have a stack of these proof-of-purchase coupons. I don't know what they're for, because I've never, ever used them for anything. The coupons themselves say, "To get software updates and other special offers from Apple, you'll need to use the coupons below as your proof of purchase."

I got four of them just with my copy of iLife '06, which suggests that I'll have several opportunities to take advantage of "special offers from Apple" that require these coupons. It hasn't happened yet.

There's more. The card of coupons also warns, "Important: Do not discard these coupons. Only original coupons can be used as proof of purchase. Copies will not be accepted." Wow, "Do not discard" in bold type. Like I said, I've got a stack of these, from various pieces of software. Just waiting for a special offer. Anytime now, Apple. I'm ready. With my coupons.

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I have been buying Apple software for years and years now. As a result, I have a stack of these proof-of-purchase coupons. I don't know...
 

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Geoffrey

they are proof of purchases for the software. Yes they are required by some arcane consumer protection law. Very rarely does Apple utilize them for actual upgrades (10.0 to 10.1 in retail store, for example). Hang onto to them, or chuck them, in the years I've worked for Apple, they're rarely used.

January 23 2006 at 11:21 AM Report abuse rate up rate down Reply
jbelkin

They can be combined with the Kenner Star Wars points. Just hang onto them. It will all be revealed and then - all those without will be ...

January 22 2006 at 11:11 PM Report abuse rate up rate down Reply
Jason

My Girlfriend and I were discussing this last night as we were searching through her original box in order to do a re-install. Perfect timing!

January 22 2006 at 5:18 PM Report abuse rate up rate down Reply
Greenline

I agree. . . #10 Henry needs a star.

January 22 2006 at 4:21 PM Report abuse rate up rate down Reply
Rob Knight

#10 Henry
Please give the man a star! Milk nearly erupted from my nose! Give the man a star.

January 22 2006 at 3:58 PM Report abuse rate up rate down Reply
Felix

"a qualifying Macintosh computer purchased on or after 10 january"
that's pretty weak for an upgrade option..

January 22 2006 at 2:46 PM Report abuse rate up rate down Reply
Thomas Swift

>>When Steve Jobs takes over the Earth, your status in his new world order will be determined by how many of these you have.
They will be used as currency too....

January 22 2006 at 2:44 PM Report abuse rate up rate down Reply
Veronica

and here i've been using them to wallpaper my living room all this time! who knew they were actually GOOD for something!

learn something new every day.

January 22 2006 at 2:03 PM Report abuse rate up rate down Reply
Dan

A lot of people are misinformed about software updates based on purchase within 90 days. Apple doesn't do this. Up-To-Date is available for you to read on Apple's web site. An example follows:

http://www.apple.com/ilife/uptodate/

January 22 2006 at 1:04 PM Report abuse rate up rate down Reply
Twist

My understanding is that if a new major version of the software is released within 90 days from when you bought yours you can use the coupons to get a major discount on the new version (think it will cost you $20 to cover manufacturing and shipping costs).

January 22 2006 at 11:57 AM Report abuse rate up rate down Reply
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