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iPod appears in Ford ad

by Dave Caolo Feb 1st 2006 at 4:00PM

The practice of aligning your own product with another cool device is nothing new. Check out this ad for the Ford Fusion. It starts, oddly enough, with a full-on shot of an iPod. Some sort of odd "bubbles" float out of the iPod, through the air and eventually into the Fusion, as if to say, "Watch as the iPod's 'coolness' is transferred into our car."

It's Ford's intention to reach that coveted 25-35 year old demographic with the spot, and "...[it] plays into that generation's love of technology and their love of music. Also, the iPod is so iconic that people stop to watch the ad," says Linda Perry-Lube, car communications manager for Ford. So now the iPod itself is being used to sell other items. As Slate notes, " [that's] because people think it's a new iPod ad."

So, what's the effect on you, the consumer? Does the Fusion seem cooler, or does the iPod seem less so having been pawned out like this?

[Via AdJab]

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The practice of aligning your own product with another cool device is nothing new. Check out this ad for the Ford Fusion. It starts, oddly...
 

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14 Comments

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pieter

This ad WAS really popular, around the holidays. Then, I thought it was a Best-Buy ad, since theres more about innovative gadgets, than there is about cars.

February 01 2006 at 9:13 PM Report abuse rate up rate down Reply
Mac Diva

I think the key is that the ad gets to use the word "innovation," which is considered Apple's hallmark because of the iPod. Ford gets to a companion in "innovation."

I must agree with Montecore to an extent. The ad isn't even new. TUAW doesn't need more bloggers, or more entries, it needs better ideas.

February 01 2006 at 6:30 PM Report abuse rate up rate down Reply
Montecore the Tiger

Pft. Just another example in the trend of useless posts that I've noticed on TUAW for the past month or so. Damn shame you guys nixed quality for quantity.

February 01 2006 at 5:40 PM Report abuse rate up rate down Reply
Andrew Eller

Can the term "sex sells" now be replaced by "iPod sells"? Everyone knows that the easiest way to draw attention to a product is to put it in the hands of a hot model, I think Ford is replicating that strategy, but with an iPod instead.......

February 01 2006 at 5:13 PM Report abuse rate up rate down Reply
Michael

I think the Fusion would be cool if it would be fusion driven or at least a Hybrid.

Missmarketing, that they try to "hijack" the iPod isn't really too surprising.

February 01 2006 at 4:45 PM Report abuse rate up rate down Reply
Justin

Her name is Linda Perry-Lube. Glad that "Perry" is in there.

February 01 2006 at 4:43 PM Report abuse rate up rate down Reply
Will Dinyes

Damn. Sorry. Link busted. Shouldn't have ended with a slash.

http://www.apple.com/ipod/ipodyourcar

February 01 2006 at 4:37 PM Report abuse rate up rate down Reply
David

I've seen this ad and it had the desired effect of making me watch it once when I would ordinarily have skipped past it. I don't think it made the iPod any less cool, but it made the car look like a lame wannabe.

February 01 2006 at 4:36 PM Report abuse rate up rate down Reply
Jeremiah

LOL Hello and welcome to 3 months ago! HA

February 01 2006 at 4:36 PM Report abuse rate up rate down Reply
Ben

I think it's stupid, the Fusion doesn't even have iPod support built in!

February 01 2006 at 4:33 PM Report abuse rate up rate down Reply
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