Filed under: Apple Corporate, Retail
Apple Store Derby Street: Your reports
Earlier today,
Apple opened its newest retail store in
Hingham, Mass. As usual, we asked any TUAW operatives who may have attended to share their reports and/or pictures.
So, did you make it out there this weekend (or has the snow currently falling in Massachusetts got you pinned)? Let us
know in the comments. Here's hoping you scored a T-shirt.

![TUAW [Cafepress]](http://www.blogsmithmedia.com/www.tuaw.com/media/tuaw-cafepress-promo.png)


Reader Comments (Page 1 of 1)
Matt Bentley said 3:19PM on 2-18-2006
Hey guys, we made it to the store and have posted a gallery on our site. It was pretty cold, and the line started about 9am. By about 9.20 people were starting to queue up pretty strong, and by 9.30, the line was around the front of the store, and starting to snake around the corner.
The staff came out, offered some 10% off coupons for triva questions, and generally prepped and warmed up the crowd. They did a 10 second countdown, and clapped and high fived people on their way in.
A good opening, with a good turnout, and yes, we scored some t-shirts!
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Matt Bentley said 3:26PM on 2-18-2006
Sorry, forgot the direct link in the last comment:
http://www.v1beta.com/social-experiment/the-kentucky-derby/136/
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Eric said 3:46PM on 2-18-2006
did anyone see how ugly that ipod sign in the window was?
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Matt Bentley said 4:23PM on 2-18-2006
Yeah man, that was one mad ugly sign! What the hell could they have been thinking? It looks straight outta the local mom and pop's video store circa 1985...
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Drew said 10:17AM on 2-19-2006
The long line despite the cold was surprising. I expected a crowd, but not so many diehards. The store was set up nicely, although it was more enjoyable after the crowd thinned a bit.
http://www.capecodcyclist.8k.com/weblog/archives/2006/02/apple_store_der.html
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Peter said 9:15PM on 2-19-2006
I was there! I've got a blog entry with photos and video here.
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Peter said 9:23PM on 2-19-2006
Sorry, I didn't format my URL according to your specs. Here it is:
http://prwdot.org/2006/02/19/apple-store-derby-street/
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