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Apple airs modified Intel ad in UK



Apple is airing a slightly different version of their Intel ad in the UK. They have changed the voice over to remove the 'dull little boxes dutifully doing dull little tasks' line and replaced it with, 'dutifully doing all the things PC's were built to do.'

This change makes this a less effective ad, but you don't have to take my word for it because you can watch it yourself.

Thanks to everyone who sent this in.

Apple is airing a slightly different version of their Intel ad in the UK. They have changed the voice over to remove the 'dull little boxes...
 

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Sam

And Sutherland is a Canuck, not a yank.

March 12 2006 at 8:05 AM Report abuse rate up rate down Reply
Fabio

In UK and in South Africa it's "censored".
In Australia it's the original as US version.
In Germany/Austria, France, Japan there is a local version... but I don't know these languages.
In Italy, Belgium, Brazil, Mexico, Netherlands, Scandinavia and Spain NO English or American ads and NO localized versions.

...more info (in Italian) here: http://tinyurl.com/zz6ge

March 06 2006 at 11:36 PM Report abuse rate up rate down Reply
Mike Farrell

Kiefer Sutherland was born in London incidentally where he lived for 8 years before moving to Canada where his father is from.

March 06 2006 at 10:38 PM Report abuse rate up rate down Reply
Ganza

There is a definate tone of sarcasm in the 'dutifully doing all the things PC's were built to do.' line. I reckon it subtely achives as much if not more than directly attacking PC users.

March 05 2006 at 3:23 PM Report abuse rate up rate down Reply
Andrew Eller

I actually like the ending of this commercial.... "all the things that Macs... were built to do."

March 05 2006 at 12:57 PM Report abuse rate up rate down Reply
Saad Mahamood

I think they were Adverting Standards Authority (ASA) coming down upon them, thus the edit.

March 05 2006 at 10:20 AM Report abuse rate up rate down Reply
Duncan

From...

http://www.cap.org.uk/cap/codes/broadcast_codes/tv_code/Section+5+-+Misleading+Advertising.htm

5.4.3 Denigration

Advertisements must not discredit or unfairly attack other products or services, advertisers or advertisements either directly or by implication

In 2003 Apple had to withdraw the UK TV advertisment for the G5 because it said "the world's fastest, most powerful personal computer" which was deemed to have breached section 5.2.1 of the advertising regulations.

Accent recognition tip: We say dutifully not dootyflee ;-)




March 05 2006 at 7:36 AM Report abuse rate up rate down Reply
steve228uk

Thats so crap! I saw it on ITV the other night and I thought it was then! They have changed the entire thing look http://www.apple.com/intel/ads/

March 05 2006 at 4:37 AM Report abuse rate up rate down Reply
Brendan Sheehan jnr


That voiceover is Kiefer Sutherland!

March 04 2006 at 10:06 PM Report abuse rate up rate down Reply
the1bigboy

Ricky: That wasn't a British accent, It wasn't English, N.Irish, Scottish or welsh.
It was yank.

March 04 2006 at 7:06 PM Report abuse rate up rate down Reply
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