Apple airs modified Intel ad in UK

Apple is airing a slightly different version of their Intel ad in the UK. They have changed the voice over to remove the 'dull little boxes dutifully doing dull little tasks' line and replaced it with, 'dutifully doing all the things PC's were built to do.'
This change makes this a less effective ad, but you don't have to take my word for it because you can watch it yourself.
Thanks to everyone who sent this in.
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Apple is airing a slightly different version of their Intel ad in the UK. They have changed the voice over to remove the 'dull little boxes...
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And Sutherland is a Canuck, not a yank.
March 12 2006 at 8:05 AM Report abuse Permalink rate up rate down ReplyIn UK and in South Africa it's "censored".
In Australia it's the original as US version.
In Germany/Austria, France, Japan there is a local version... but I don't know these languages.
In Italy, Belgium, Brazil, Mexico, Netherlands, Scandinavia and Spain NO English or American ads and NO localized versions.
...more info (in Italian) here: http://tinyurl.com/zz6ge
Kiefer Sutherland was born in London incidentally where he lived for 8 years before moving to Canada where his father is from.
March 06 2006 at 10:38 PM Report abuse Permalink rate up rate down ReplyThere is a definate tone of sarcasm in the 'dutifully doing all the things PC's were built to do.' line. I reckon it subtely achives as much if not more than directly attacking PC users.
March 05 2006 at 3:23 PM Report abuse Permalink rate up rate down ReplyI actually like the ending of this commercial.... "all the things that Macs... were built to do."
I think they were Adverting Standards Authority (ASA) coming down upon them, thus the edit.
March 05 2006 at 10:20 AM Report abuse Permalink rate up rate down ReplyFrom...
http://www.cap.org.uk/cap/codes/broadcast_codes/tv_code/Section+5+-+Misleading+Advertising.htm
5.4.3 Denigration
Advertisements must not discredit or unfairly attack other products or services, advertisers or advertisements either directly or by implication
In 2003 Apple had to withdraw the UK TV advertisment for the G5 because it said "the world's fastest, most powerful personal computer" which was deemed to have breached section 5.2.1 of the advertising regulations.
Accent recognition tip: We say dutifully not dootyflee ;-)
Thats so crap! I saw it on ITV the other night and I thought it was then! They have changed the entire thing look http://www.apple.com/intel/ads/
March 05 2006 at 4:37 AM Report abuse Permalink rate up rate down Reply
That voiceover is Kiefer Sutherland!
Ricky: That wasn't a British accent, It wasn't English, N.Irish, Scottish or welsh.
It was yank.
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