Report: iPods stealing radio listeners
When I read this article at Podcasting News, I
immediately saw myself. The very first iPod accessory I really fell in love with was my original iTrip FM transmitter, which I bought a
couple of years ago. I have since replaced it with a RoadTrip, but one thing remains the same: It comes
with me each and every time I get into the car. I can probably count on one hand the number of times I've listened to
terrestrial radio in the past 2-3 years. I don't know about your town, but where I live, radio programming stinks. Why should I sit through six or seven songs I don't like, not to mention all those extremely annoying ads, just to hear one I do? Plus, thanks to podcasting, I can get many of the great NPR shows that I enjoy.
Apparently, I'm not alone. According to Bridge Ratings, terrestrial radio's penetration could drop from 94% to 85% by 2010. Nearly 30% of respondents between the ages of 12 and 24 stated that Mp3 player use accounted for their abandoning radio. While I'm not in that demographic, I certainly share the sentiment. My iPod blows radio away.
So, what's your take? Do you still listen to radio when your iPod is around?
[Via Micro Persuasion]
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When I read this article at Podcasting News, I immediately saw myself. The very first iPod accessory I really fell in love with was my...
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Radio, at least in the US, died at least 10 years ago -- and it was already dying before that. Sure, the "radio people" will try to blame anything but themselves, but in the end, it's their own fault. People don't listen to the radio because it is utterly and completely worthless. If anything, the sorry state of radio could be seen as a cause for more popularity of iPods and such, not the other way around, which is absurd.
April 17 2006 at 10:14 PM Report abuse Permalink rate up rate down ReplyCommercial radio isn't of a great standard here in Australia either, but I always listen to a lot of Triple J, a non-commercial youth music station here. And I listen to more of it than I did before I had my iPod, especially with my RadioShark. I'm not sure where I'd get my new music from if I didn't... like Thomas mentioned. And the best part is they have no adverts at all besides the odd one for themselves. triplej.net.au if FritzLaurel is interested in streaming it :P
April 15 2006 at 9:31 AM Report abuse Permalink rate up rate down ReplyI'm an old fogie (64) and am hooked on classical music. Let me tell you that except for SF, Chicago, NYC and maybe Boston you just can't find any on the radio. I used to travel around the US and Europe for my company and the first things I packed were the Walkman, which was supersceded by a Discman, which was supersceded by a G1 iPod that's still going strong. I don't travel anymore but i do have my iPod connected by a Tape cassette converter. Radio? Phooey.ll Like others here have noted it gives us listeners the power to program what *we* like to hear and we don't have to listen to 8-10 minutes of commercials every hour. Oh yeah, I liked the "zoo" comment!
April 14 2006 at 12:30 AM Report abuse Permalink rate up rate down ReplyAll right, I give up. Why are iTrips illegal in UK????
April 13 2006 at 7:41 PM Report abuse Permalink rate up rate down ReplyAt 65 as of today I never go anywhere in my car without my iPod and a good book. I can't stand radio anymore. Rush, along with the canned DJ's, has turned me off to radio forever. Ling live Apple!
April 13 2006 at 5:01 PM Report abuse Permalink rate up rate down ReplyEven though I don't own an iPod (Dell DJ), I have to put my 3 cents here. I stopped listening to mostly tradtitional radio after I installed my RIO Volt CD/MP3 player into my truck 3 years ago. I wanted to play my music which is uncensored. THen I moved to satellite (XM) a year ago. SInce my RIO Volt, Dell DJ, and XM radio, I haven't touch the FM dial except to make sure it's on the right freq. for the FM transponder.
Traditional radio plays the same thing over and over and over, and it's very heavily censored.
Let me say that I am a college DJ for a KZSC. While I do think that ipods and such are going to take listeners the clear channel monopolization of stations is just to blame. At most of those big stations that you say programming sucks on there is usually none there, they are either similucasting something like npr or they have it all on computer. So yeah pretty much computers are not only stealing listeners but djs jobs as well.
April 13 2006 at 2:55 PM Report abuse Permalink rate up rate down ReplyiPod - Heck, I stopped listening to the radio when I got my first CD changer in my car... now with my iPod and Podcasts, I'll probably never listen to radio again... Once the Baby-Boomers start to go, I think radio will go the way of Letterpress, and Film Photography - It won't die, just become a niche/hobbist kind of thing...
April 13 2006 at 2:50 PM Report abuse Permalink rate up rate down ReplyI actually only listen to my iPod in the car. I haven't even used my earbuds.
But yes, the radio people are going to blame the iPod, but it's really the lousy programming. A local radio station here in L.A. called Indie 103.1 actually got it right, but then fucked themselves by turning into the same radio stations they tried not to be (with the exception of Henry Rollins' AWESOME show).
Between that and Coast to Coast FM, I don't listen to the radio.
Fishes,
narco.
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