iTMS does storefront customization for radio websites

Two hip-hop radio stations, Power 106 in LA and HOT 97 in NYC, have signed on the dotted line with the iTMS to offer an integrated, customized version of the store right in their own websites. The radio stations can design the store any way they see fit, and feature any artists, recent releases and playlists they want. From some quick browsing, I was able to find the iTMS integration at HOT 97's site, but not at Power 106's.

hypebot, the blog where we found this, was quick to point out the vast potential this kind of partnership with the iTMS has for any kind of niche markets, businesses and organizations you can think of: "From skateboard sites selling radical tunes to a museum's site selling period music that matches their exhibitions, this could be a very exciting development for niche and indie music marketers". Indeed, this is a great example of that iPod expansion post Scott had yesterday; it sounds like Apple has plenty of tricks up their sleeve for the iPod and iTMS.

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Source: http://www.hot97.com/itms

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Two hip-hop radio stations, Power 106 in LA and HOT 97 in NYC, have signed on the dotted line with the iTMS to offer an integrated,...

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Bruce Houghton

Thanks for the mention of our blog post on Hypebot. We often write about Apple from a music and music industry point of view and welcome comments and ideas from you and your readers.

May 24 2006 at 2:09 PM Report abuse Permalink rate up rate down Reply

Rey Mena

I would like to make a correction to your post regarding the recently launched the Hot97/ITMS storefronts.

These storefronts were developed by Emmis Interactive(the Interactive division of Emmis Communications who owns Hot97 and Power106) in cooperations with iTunes. These stores were not created by iTunes for the radio stations.

Thanks,

Rey Mena
Vice President, Emmis Interactive

May 24 2006 at 12:22 PM Report abuse Permalink rate up rate down Reply

ho ho ho

this is massive news.

apple offering the itms integrated in any way you see fit into your own website?...

watch the major labels all sign up to this soon - as well as the indies.

May 24 2006 at 10:07 AM Report abuse Permalink rate up rate down Reply

Thomas

What do these radio stations earn from this though?

May 24 2006 at 9:08 AM Report abuse Permalink rate up rate down Reply