Filed under: Hardware
NVIDIA is happy about AMD + ATI merger
FiringSquad, a site covering all things gaming, interviewed Derek Perez, the Director of Public Relations for NVIDIA (ATI's largest competitor), about yesterday's news of the AMD and ATI merger. Mr. Perez looks at the merger as a boost to their own business, excited that NVIDIA will be the only GPU company that supports both AMD and Intel. If this is true, however, this merger could wind up being a bad thing for Mac users as Apple's machines are 100% Intel Inside (yes, I know that slogan is dead now). FiringSquad didn't get much out of Intel, their only comment was basically "we'll get back to you after we're finished reading all this legal mumbo jumbo".It's still way too early to tell, but I hope this merger doesn't mean that Apple's customers will lose one custom build option in the online store.
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Reader Comments (Page 1 of 1)
Rob Farrington said 8:44AM on 7-26-2006
ATI is hardly likely to stop supplying graphics cards to customers such as Apple simply because it has been bought by AMD. This would be harmful to AMD
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andy said 9:18AM on 7-26-2006
i would think amd will keep ati going as normal but just utilise them as they want for on board graphics chips and optimizing performance under there future 4x4 platforms etc. why throw away easy money?
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TydalForce said 9:29AM on 7-26-2006
I seriously doubt ATI will stop selling products that work with Intel processors. That would be a really bad business move, regardless of who has the bigger marketshare of processors this week.
Instead, I think we'll see some really cool integration between the processor and the GPU. Maybe something for better performance, maybe something for BudgetLand, and more than likely bundle pricing "use an AMD CPU and an ATI GPU and we'll give you a discount" type stuff.
Apple might stop using ATI, but I think it would be more at Intel's demands rather than ATI/AMD's refusal.
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Mike said 9:32AM on 7-26-2006
As much as this has the potential to harm ATI in a major way i think they will be able to swing more customers their way if they can offer a significant performance jump over Nvidia by partnering with AMD. Eeven though AMD's chips are lagging behind intel at the moment they should catch up. And as far as hurting mac users...the macbooks ship with the Intel onboard video, Mac-mini's ship with onboard intel, the G5 powermac ships with Nvidia an nvidia card..the only mac possibly effected by this is the imac and it wouldn't be that hard to change if apple wanted too.
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SubGenius said 10:57AM on 7-26-2006
The article fails to mention the real issue at hand.
The question is not WILL ATI continue to make video cards that can be used by Apple.
The real question is CAN ATI make video cards that can be used by Apple SINCE INTEL HAS PULLED ATI's LICENSE TO MAKE INTEL COMPATIBLE CHIPS.
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Derek said 12:14PM on 7-26-2006
Maybe this will mean greater cooperation between Intel and NVidia resulting in a series of very low power but high performance GPU.
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Brandon said 2:56PM on 7-26-2006
I would love it if ATI stopped giving chips to Apple... I would much rather have an nvidia chip running inside my macbook pro.
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Chris Hagood said 3:31PM on 7-26-2006
@ #5,
I dont know where you got your information from but that is completly untrue, intel has not pulled the license on ATi.
And all of this merger has nothing to do with graphics cards at the moment, its all about chipsets and integrating the GPU and PCIe controller on-die with the CPU later down the road, AMD is speculating some time in 2008, intel is also planing the same thing, that is why AMD bought Ati because they have no experence with chipsets and graphics, while intel and ATi have experence with both
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Kenban said 8:45PM on 7-26-2006
Intel pulled the license to making MOTHERBOARD chip sets. ATI has no restrictions on video cards.
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