Should Apple rename the iTunes Music Store?

I don't want music OR store in there. Our university is becoming an iTunes U this fall and the taste of both words is sour on the tongues of academics.

That's about as necessary as renaming "Apple Computer Inc." to "Apple Music Device Inc."

Tune as a word has range. Every skips to their own beat (tune) = iTune into what I like. It's my favourite tune. In addition there is the scope idioms, itune in, call the itune; carry a itune; change one's itune; dance to another itune; in itune; to the itune of.

Apple has achieved iTunes security through diversity.

Hell no. It's still primarily a music store that sells a few other items. I still go to "record stores". There I buy music CDs, movie DVDs, and the occasional T-shirt.

Hi Folks,

i think the nickname iTMS ist great, you could read it as iTunesMediaStore.....so it fit´s

I think this article should be renamed to "I don't like the name of the Apple music store anymore. What do you think they should name it?"

no; no name changing I think - because more or less everything in the store right now revolves around music (except the movie trailers), but once apple starts selling movies... maybe make a new store? - quicktime movie store (?) - just so music and movies dont end up shuffled :)

iTunes is a great name for an online media store.
It's iTunes as in "tunes in" ... so you can tune in music, tv shows, etc.

iLife Store?

Well it's about entertainment, right? So how about "IE!"