That Apple + Coca Cola promo we mentioned in June has been made a reality, but only in Europe - at least for now. MSNBC is reporting that iTunes has launched "the deepest alliance of its kind" to promote the iTMS on Coke's website in the UK and Germany, as the company will also be giving away 70 million songs on its products in a promo that sounds just like the Pepsi partnership of a year or so ago. Interestingly, Apple declined to comment on whether shaking hands with Coke meant that they had to stop drinking from the Pepsi fountain.It sounds like all you TUAW readers in the UK and Germany can keep your eyes out for the promotion to hit Coke's website and products sometime this month. Happy downloading!
[via iLounge]
Reader Comments (Page 1 of 1)
8-02-2006 @ 4:22PM
Deerhoof said...
This is a disaster. I'm a die-hard Pepsi fan so I was hoping they'd use Pepsi in the UK. I wonder if we'll be able to use the bottle tipping trick again?
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8-02-2006 @ 4:25PM
McScooter said...
I'm sorry, but Coke's opening page is one of the worst designs I've ever seen. I had to try 3 times to keep my mouse on track with the menu.
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8-02-2006 @ 4:35PM
Andrew Dunlop said...
With CokaCola's record of setting up factories in Indian villages starving them of water, and then when challenged moving on to the next one, forgive me if I continue not drinking the stuff even if it is on iTMS.
Coke is a dying brand and its trying to grab onto the growing brand of Apple to pull it's self up.
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8-02-2006 @ 4:38PM
Nate MC said...
I would expect to see a promotion like this with some kind of food/consumables company just about every year with iTMS.
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8-02-2006 @ 5:25PM
John Hood said...
iCoke is it!
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8-02-2006 @ 5:44PM
Kyp Pilalas said...
As a die hard Coca-Cola fan I'm hoping they bring this to the US. I had no idea there were so many coke haters out there.
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8-02-2006 @ 8:26PM
The Jeremy said...
I wish it would cover the U.S. I can't believe they let Pepsi latch onto the iPod for two years in a row when a Coke themed (red & white) special edition iPod would have been sweet.
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8-03-2006 @ 4:56AM
Johannes said...
I'm so sad about the turn Apple's taken. First working with Nike, with their sweatshops, and now side by side with Coca Cola Company, who poisons ground water and murders union members... Where's apple going?
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8-04-2006 @ 11:11AM
David said...
This is really pretty funny, given Jobs' pitch to whats-his-name years ago, asking if he wanted to run Apple or continue selling sugared water.
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8-05-2006 @ 4:48AM
JonesH said...
That would be John Sculley...
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