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Silly Sunday Survey: Who would replace Steve Jobs?

Douglas McIntyre over at Blogging Stocks posed an interesting question the other day, in light of the current issues surrounding Apple's option back-dating. If it were discovered that Steve Jobs played a key role in the option mishap and he was forced to resign as CEO, who would/should be his replacement?

Here are the candidates McIntyre suggests as possibilities:
  • Phil Schiller -- He is the long-time head of global product marketing. He has been with the company since 1997 and has been critical in most product launches. (Update: Bob points out in the comments below that Phil started at Apple in 1987, then left for a few years during Spindler and Amelio's tenure, then returned in 1997)
  • Tim Cook -- The company's COO. He had a long career at IBM. He also heads the Mac division.
  • Tony Fadell -- One of the fathers of the iPod; he has an engineering background. He is a former executive at Philips Electronics.
  • William Campbell -- One of Apple's leading directors. He has run a large public software company, Intuit.
  • Jerome York -- Although he is over 70, York has experience operating troubled companies. He was CFO of IBM and a member of that company's board. He is also on the GM board. (Update: Alex alerts us in the comments that as of last week York is no longer on the GM Board)
  • Jim Allchin -- Head of platforms and services at Microsoft. He intends to retire with the the launch of Vista. Allchin has an engineering background.
  • Sue Decker -- The highly regarded CFO of Yahoo! She has a Wall St. background and now runs several key divisions at Yahoo!
  • John Thompson -- The highly-regarded CEO of Symantec, has a background in running a large software company and is well liked on Wall Street.
Perhaps some of you would like to weigh in?

Douglas McIntyre over at Blogging Stocks posed an interesting question the other day, in light of the current issues surrounding Apple's...
 

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Stuart

Kevin Rose, I can just see it now.

October 12 2006 at 7:01 AM Report abuse rate up rate down Reply
Arru

Well of course Steve can't be replaced, the question is wrong. But the person to put up there instead can't be a business guy. Remember John Sculley...knowledge navigator? Still, Sculley was the better of all bean counters that followed until Steve made it back.

The leader of Apple has to be someone who won't take no for an answer, neither from engineering or marketing. Someone with creative thinking totally unfettered by technical constraints. And a track record for succeeding with that attitude (i.e. not John DeLorean, tho I love that car!) Methinks Richard Branson or Dave Lee Roth ;)

October 09 2006 at 2:19 PM Report abuse rate up rate down Reply
BennyC

It should either be me or Paul Otellini ;)

Ok serious now: I think a combination of Phil Schiller and Jonathan Ive would be great. Scott Forstall is another option. He doesn't quite have de RDF yet, but I think he can achieve that over time.

October 09 2006 at 8:15 AM Report abuse rate up rate down Reply
Mark Thomas

Yeah, Scott Forstall. He's got the Jobs vibe, yet he's not a clone.

October 08 2006 at 10:04 PM Report abuse rate up rate down Reply
Reid Ellis

It would have to be someone who has
(a) technically competence
(b) a sense of design.
(c) personality/drive

How about John De Lorean?

October 08 2006 at 9:47 PM Report abuse rate up rate down Reply
adam

Scott Forstall is the only one currently at apple who could replace Steve.

October 08 2006 at 8:09 PM Report abuse rate up rate down Reply
Sam

Woz would be the first one to tell you he'd be a terrible choice for CEO of Apple. He's an engineer, not a businessman.

#20 - Motorola? Are you serious? Have you ever used a Motorola product that included a user interface, like one of their phones? The entire company is an amalgamation of engineers and marketers, devoid of any understanding what the words "design" and "usability" mean. Yeah, they hire some outside contractor every now and then to design something crazy like the V70 or the RAZR, but even those are only superficially pretty - on closer inspection they look unpolished, gimmicky and sport extremely poor usability. And they're calling their products RAZR, ROKR, SLVR and PEBL, for chrissakes. MCBKPRO, anyone? Seriously, go to a local cell phone store and compare the construction, consistency of design, and feel of a SonyEricsson or Nokia handset to that of a Motorola or Samsung. While the usual geek audience will not care about anything other than size and feature overkill, one would think Apple has better standards than "Hello Moto".

As to who could replace Jobs, no one. Not yet. He needs to be at the helm another five to ten years, until the revolution he started is over and Apple has complete and utter control of the digital lifestyle market, is the number two or three movie and music retailer in the US and has beaten Vista and its successor into the ground. With no Jobs at the helm, we run the risk of half the crazy rumors about idiotic Apple products actually coming true. Tablet Mac! Upgradeable sub-$1000 Mac gaming rig! "True" video iPods before the technology is mature enough or regardless of whether the UI paradigm is actually workable.

October 08 2006 at 4:28 PM Report abuse rate up rate down Reply
Jonathan

First off, Jobs can't be replaced

From the list I'd say Schiller, he's like the anti-Ballmer, and that's a good thing

but for charisma's sake, I'd say Jonathan Ive (and because I'm also named Jonathan)

Apple run by a designer, Imagine that

Just one more name: I've heard that Bill Gates won't be spending much time anymore at Redmond, maybe he could fill in for Steve

October 08 2006 at 4:28 PM Report abuse rate up rate down Reply
Jered

Peter Oppenheimer

October 08 2006 at 4:15 PM Report abuse rate up rate down Reply
Hobofuzz

This is something I don't want to think about, really.

But, if I'm not mistaken, CEOs generally don't make all the innovations, so giving ALL the credit to Jobs isn't the best thing. The company would still have the R&D without Jobs, of course, but it wouldn't be quite the same without Steve. Now, I'm not entirely sure, but does Jobs take an active part in the development of the products Apple creates, like Bill Gates did with Windows?

I still think Apple would survive without Jobs. You guys seem to be forgetting that since Jobs cares a great deal about the company, he'd most definitely pick a worthy successor :P

And the Woz wouldn't be the best choice. If you guys are all worried about Jobs' health, the Woz wouldn't be any better. Wozniak is almost 10 years older than Steve, so his health will likely deteriorate earlier than Jobs'.

October 08 2006 at 3:49 PM Report abuse rate up rate down Reply
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