Filed under: Analysis / Opinion, Retail, Cult of Mac
Muslim community offended by Apple's Fifth Avenue NYC Cube?
The Middle East Media Research Institute (MEMRI) reports that the glass Cube Apple erected earlier this year on New York's tony Fifth Ave, dubbed Apple Mecca by many of the Mac faithful, is offensive to Muslims due to the Cube's resemblance to the Ka'bah (aka The House of Abraham). The report goes on to say that there's a genuine belief that the design of the store was specifically meant to provoke Muslims and cites other contributing insults such Apple housing "bars" that sell alcoholic beverages within the Cube structure and it being open 24/7. 
I'm speechless. But, as you know, that rarely stops me from speaking anyway. I'm hesitant to get into this territory for obvious reasons and I truly mean no disrespect to anyone, but... you and I both know that the design of the 5th Ave store has absolutely nothing to do with Islam, Muslims, Mecca, Abraham, the Kaabah or any religious icon, affiliation or idol whatsoever. It has everything to do with Steve Jobs' affinity (fetish?) for the design of the Power Mac G4 Cube (a fetish of mine also), as well as his pet NeXT Cube. We also know that the "bars" in question don't sell anything resembling alcohol.
It's unfortunate when anyone gets offended by wholly innocuous things that were never intended or designed to offend, and much more so in the current world climate, but seriously... there's no there there.
The MEMRI report is dated October 10, 2006, though it clearly was written before the 5th Ave Cube was completed, based on the references to stopping the project before it progressed. I'd like to think that now that the black panels have come down, the clear glass Cube that is NYC's flagship Apple Store is recognized to be nothing more than a den of iPodolatry, rather than Idolatry.
[via The Apple Core]
UPDATE: I have added a question mark to the title of this post in an effort to keep some of the commenters and, indeed, the community as a whole, from becoming more enraged than they may already be. I am also working on a follow-up post in response to the uproar, which I'll put up within the next few days. Some of you make some very valid points and I am anxious to address some of the concerns expressed here.
UPDATE: Follow-up post is here.
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Reader Comments (Page 7 of 7)
Benoit Evans said 7:37PM on 10-15-2006
It's time to put this urban myth in its proper perspective.
Like most rumours, there is a grain (a very small grain) of truth in the MEMRI story. When the store was under construction, a temporary wooden structure was erected on the street to surround the worksite and protect the public from injury. That structure was painted black and was indeed a large cube. A picture of it, near the end of construction, when the temporary black panels were being removed to reveal the actual store are at http://www.boston.com/business/blog/filter/applestore1.jpg
While the black construction panels were up, at least one Web site that is apparently run by one or more Muslims complained bitterly (in Arabic and English) about it. Someone asked about the complaint on the forum run by my local Islamic Community Centre and posted a page from the complaining site. Unfortunately, I do not have the URL.
The actual store is a transparent glass parallelepiped that does NOT look like the Kaaba. The complaint that expressed shock because the store was called a "computer mecca" shows that the complainer does not know much about idiomatic English. If Christians had a universal place of pilgrimage, they would no doubt say "computer jerusalem" or computer rome". Instead they fell back on their knowledge of the huge power of attraction of Mecca and, since around 1850, any place that attracts larges numbers of people for a specific purpose is called a "mecca" (in this sense spelled with a small M).
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Goolam said 4:05PM on 10-14-2006
Instead of an addendum stating that you're going to write a follow up (that will no doubt fuel your readership), why not just state that the story from MEMRI's side is false and mention the amount of muslims who actually do like the structure. That way it could be a balanced and fair report and you don't have to steer away from controversy.
http://www.applegazette.com/mac/muslim-community-responds-we-love-the-apple-nyc-cube/
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