haha.

Sabotage had me chuckling.

Reply

I don't get the part about "peripherals"... what does the last sentence refer to?

Reply

"2. I don't get the part about "peripherals"... what does the last sentence refer to?"
I didn't get that at first, but look at where Mac is looking right before he says that. Note that PC is wearing one of those hospital gowns that aren't very modest in the backside. I think maybe Mac caught a glimpse of something(s) he would have preferred not to see? That's my guess.

Reply

Guys, the peripherals he's referring to are the brand new iPhone and Apple TV products debuted during the same keynote as the commercial! It's a tip of the hat to the new stuff Apple just came out with. :-)

Reply

"2. I don't get the part about "peripherals"... what does the last sentence refer to?"

jb had it close. He is referring to his peripheral vision. Seeing pc's backside outside of his gaze of focus.

Reply

I don't get the "Sabotage" commercial. Most of the other commercials make a point:
"Surgery" - You'll have to do a bunch of stuff to get your PC ready for Vista.

"Tech Support" - The Mac has a nice built in camera that you (or your tech support) has to cobble together in an inelegant way.

But "Sabotage"? - Umm... Your PC can make a fake Mac and make it say flattering things? It just seems rather forced.

- Jasen.

Reply

Did anyone notice that Apple also has HD versions of the ads now? Or was it there for a long time now and I've never noticed?

Reply

@Jasen, maybe it was referring to the people around who pretend to know something about the Mac in order to damn it with faint praise. Molly Wood on CNET's Buzz Out Loud chat show is a good example: she's clearly clueless but pretends to know Mac and knowingly grumbles at all its "shortcomings."

And it's fashionable these days for primarily PC magazines to have Mac columns where they talk about the Mac but never really get it. Things like, "How to run Word on your Mac and make it almost as good as the PC."

Maybe that's what the commercial is alluding to?

Reply

mayo: They're there for as long as I remember... Or am *I* mistaken?

Reply

are you guys kidding me? you either read too much into these commercials or just don't get it at all, which is pretty much common sense.

peripherals are external hardware parts like drives or printers or etc. so the mac guy is referring to pc guy's testicles, etc. they are analogous

and as for 'sabotage', it's just a commercial meant to convey that macs are cooler. even the guy who pretends to be inferior to pc is a fan of the mac in reality, so it's just to say that macs are more popular and cooler.. typical of apple and that stereotypical snobbish attitude

Reply

I think the "peripherals" part of the Vista ad is about PC giving Mac his possesions if something goes wrong during the "surgery". Obviously the analogy of last will :)

Reply

Jasen (7.), I think you are partially got it. Look at all those OSX GUI emulators for Windows and what not. Look, I have a dock lookalike and gui lookalike, but the minute you start using it, it just doesn't work the way you expect it to, etc. Notice that the fake Mac guy looks almost like a Mac, but not really. Wrinkled shirt, the neck line of the shirt low and messy, slouched, messy hair, weird stance, etc, while the Mac is always classy.

Reply

Apple's commercial are just plain stupid and dumb. You can't upgrade an Mac, cost thousands and thousands for any hardware or software upgrades. Everything has to be purchased from Mac which cost a fortune and you have no selection. Realistly its so boring using a Mac, there's nothing you can do it in, except watching your friend on a video conference call being dumb.

Apple is a hipercrit, the world knows, the reason why people don't use Mac, because it sucks and it will always suck.

Reply

Wow!! An ad about iChat. iChat has some major issues at the moment so I wouldn't be advertising it if I was Apple.

Reply

It's both.

Justin Long is obviously referring to John Hodgman's exposed butt when he turns his back to long and walks off set.

However, this commercial was introduced the same day the iPhone, AppleTV, and new Airport Extreme base Station were announced.

Did Jobs plan it this way? I'd surely bet money that he did.

Reply

I liked apple commercials. I just don't think these are as good as the other ones. The holiday ones were really good. These were just so-so. If I have to ask what they are trying to get at, it's no good. If we have to discuss the point of a commercial, then the commercial didn't do it's job of getting the message. But then by this point, these commercials are the branding of apple. It really doesn't matter so much anymore what the actual content and point is as long as it's has "Hi I'm a Mac, Hi I'm a PC" in it.

No Henry, Mac isn't just dumb and stupid. It's just not a PC. That's the point. I use a PC too, but for specific things. As I do my mac for other specific things. Yes, you can update specific components on a PC...but that too have a limit. If your motherboard doesn't support the next upgrade you want on a PC, you still have to upgrade the whole thing. Mac just happens to package it all into one so to decrease the amount of incompatibility issues that most people who has limited knowledge of computers can have a reliable machine. And you have to give mac credit when it comes to eye-candy...hmmm...eye-candy... In the end, it's just what your needs and wants are that determines what's a better fit for you. So don't be "dumb" and make "stupid" generalizations about things.

Reply