Macworld UK has apparently heard it through the grape vine (or apple tree?) that Apple has secured some ad time for the
iPhone during tonight's 79th annual Academy Awards ceremony. The proceedings kick off at 8 pm EST on ABC, and the ad was apparently "made for the Oscars," though no more details are available just yet.
I honestly wasn't planning on watching the Oscars, but now I'm hoping that Macworld hasn't gone the way of pageview-baiting because I just fired up the microwave for a jumbo popcorn session. Oh the things we do in the name of TUAW.
Update: The commercial has aired, see
here for the recap and
here for the video.
Reader Comments (Page 1 of 2)
2-25-2007 @ 1:06PM
Josh H. said...
I'm pretty sure im gonna have to watch those now just to see that commercial...otherwise i am not interested in the show at all! thanks for the info!
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2-25-2007 @ 1:31PM
morgan said...
it could be a ploy to get more viewings! dont fall for it!
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2-25-2007 @ 1:35PM
driz said...
Geez, your actually gonna watch a whole tv program just to see an ad? the whole point of an ad is to promote the product, but your gonna go outta ya way to watch it? man get a girl and have sex!
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2-25-2007 @ 2:05PM
mike said...
It's gonna be on Youtube anyway.. if you're that hard up to see ....rehashed footage..
May as well skip the Oscars if you don't care.
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2-25-2007 @ 2:38PM
Dave Chartier said...
#3: As a matter of fact, I was happily married just last July. And the whole point of watching the Oscars just to see this ad is so I can blog it for you guys. ;)
Besides, my wife's a high school teacher and she'll be grading papers all day today anyways. Between blogging and a senior thesis for my undergrad, I'm firmly planted either on a couch or my desk anyway.
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2-25-2007 @ 2:59PM
Bob said...
Just like the Widescreen iPod/Beatles Superbowl ad? I'll watch it on Apple's homepage if it's real, not during a self-congratulatory lib-fest.
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2-25-2007 @ 3:51PM
Catt said...
#3 It is a bit frigtening to think that having sex has become such a trivial thing nowadays that you would suggest this type of thing to the young man above. "Go get a girl and have sex?" and we wonder why rape, sexual assualt and the like has become such a prevalent thing nowadays.
I've about had it with this blog...
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2-25-2007 @ 5:29PM
Lance Fiasconaro said...
After I got stuck watching the Super Bowl, I really hope this is true.
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2-25-2007 @ 6:34PM
Ned said...
#7 I agree, I want my children to grow up in a world where blog commentors don't promote such lewd behavior!
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2-25-2007 @ 6:38PM
speed said...
Yeah, I hope this one's real. I took time out from a Jamaican vacation to watch the Super Bowl (watched the commercials, drank banana daiquiris during the game) only to be disappointed. This time, I'm just DVRing it, though (with margaritas this time).
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2-25-2007 @ 7:25PM
Dave Chartier said...
While we're trying to do our best to promote healthy, useful conversation around here, we sure hope you don't abandon TUAW because of some lewd comments!
If anything, and if it helps, you could always just *not* read the comments. Using RSS to read our posts could help too, and most browsers, even Internet Explorer, offer some kind of RSS support now (there should be an orange or blue button that looks like a radio signal that you can click).
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2-25-2007 @ 8:43PM
Greenline said...
Give us the ability to report comments!!!!!!!!
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2-25-2007 @ 8:52PM
Mik3 said...
OMG OMG OMG OMG iphone commercial!!!!!
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2-25-2007 @ 8:52PM
Greenline said...
Just saw it, it was real! Very cool with famous movie scenes and everyone saying Hello!!! then the iPhone came up with Coming in June!!!!! Hello Hello Hello
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2-25-2007 @ 8:52PM
jamminman said...
yup. just aired
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2-25-2007 @ 8:53PM
Allan L. said...
So, there it is. Hello.
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2-25-2007 @ 8:53PM
Nathan Ziarek said...
I expected more. "Hello" was pretty lame.
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2-25-2007 @ 8:53PM
andrew said...
Wow. I just read this comment, and two minutes later the Ad comes up.
It was pretty simple. A bunch of Hellos from movies and then the iPhone "coming in June" that was it.
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2-25-2007 @ 8:53PM
Nique said...
It just aired (5:52pm PST). It was a nice lil' commercial. Simple and to the point of its functionality. Can't wait!!
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2-25-2007 @ 8:54PM
jake Fischground said...
I was on my computer and then I was half watching then it said iPhone and I was like wha? haha. I want to see it again. Tell me if it comes up online.
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