Filed under: Odds and ends, Apple
Apple also working with Jaguar
We just mentioned the rumors about Apple being in talks with VW and now comes word from CAR magazine that Apple has already been working with Jaguar on control interfaces. According to Ian Callum, Jaguar's design director, the interior of the new Jaguar XF has design cues that are a direct result of work with Apple. Apparently, the start button pulses and buttons are in general kept to a minimum. It increasingly sounds like Apple is almost becoming an industrial design consultant. Though it would be interesting to know if Steve Jobs and Jonathan Ive are involved in any of this stuff, because it is their direction that gives actual Apple products so much of their characteristic elan.
Thanks John!
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Reader Comments (Page 1 of 1)
Josh Holat said 4:21PM on 8-31-2007
That makes sense. Just look at their OS names. :-P
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Aron Trimble said 4:55PM on 8-31-2007
WHAT!! I thought they were trying to finish LEOPARD! Why are they working with Jaguar again...?
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TD said 5:13PM on 8-31-2007
Designed in Coventry. Sorry, had to show some love for my city :)
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Dan Woods said 5:18PM on 8-31-2007
I've been waiting with Baited Breath for Apple to design a Car Audio Interface which is usable.
OEM Car Stereos may be easy to use, and have useful features, but are not expandable.
Aftermarket Car Stereos are all Impossible to use, even when the vehicle is stationary. They all come from the Motorola and Sony-Ericsson Industrial Design Camp where features are tacked on to a poorly designed back-end, resulting in an unusable interface. Nokia were heading that way too with their Symbian devices.
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Sam said 6:20PM on 8-31-2007
so...does jaguar run OS X?
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SubGenius said 7:33PM on 8-31-2007
As cool as it would be for Apple to start designing car stereos, what if they thought bigger. Jaguar is currently owned by Ford, who is looking to sell off Jaguar. What if Apple acquired Jaguar and stated making the whole car, hardware and software.
I doubt it will happen, but it is interesting to consider the possibilities.
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Bill Olson said 10:19PM on 8-31-2007
"What if Apple acquired Jaguar and stated making the whole car, hardware and software."
That would be very cool. I doubt I could afford one though. Maybe I could. It sure would be interesting...
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PSM said 5:32AM on 9-01-2007
I think the Jaguar should run Jaguar, just out of principle.
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94114 said 1:41PM on 9-01-2007
Too bad they didn't help Jaguar with the outside.
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Paul said 12:49AM on 9-03-2007
Well, I'm glad the small amount of people who can afford to buy a Jaguar will be happy. How about the other 99.9% of us?
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