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Apple also working with Jaguar

by Mat Lu Aug 31st 2007 at 4:00PM


We just mentioned the rumors about Apple being in talks with VW and now comes word from CAR magazine that Apple has already been working with Jaguar on control interfaces. According to Ian Callum, Jaguar's design director, the interior of the new Jaguar XF has design cues that are a direct result of work with Apple. Apparently, the start button pulses and buttons are in general kept to a minimum. It increasingly sounds like Apple is almost becoming an industrial design consultant. Though it would be interesting to know if Steve Jobs and Jonathan Ive are involved in any of this stuff, because it is their direction that gives actual Apple products so much of their characteristic elan.

Thanks John!

[via Autoblog]

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We just mentioned the rumors about Apple being in talks with VW and now comes word from CAR magazine that Apple has already been working...
 

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paul

Well, I'm glad the small amount of people who can afford to buy a Jaguar will be happy. How about the other 99.9% of us?

September 03 2007 at 12:48 AM Report abuse rate up rate down Reply
Derek

Too bad they didn't help Jaguar with the outside.

September 01 2007 at 1:41 PM Report abuse rate up rate down Reply
PSM

I think the Jaguar should run Jaguar, just out of principle.

September 01 2007 at 5:32 AM Report abuse rate up rate down Reply
OlsonBW

"What if Apple acquired Jaguar and stated making the whole car, hardware and software."

That would be very cool. I doubt I could afford one though. Maybe I could. It sure would be interesting...

August 31 2007 at 10:12 PM Report abuse rate up rate down Reply
SubGenius

As cool as it would be for Apple to start designing car stereos, what if they thought bigger. Jaguar is currently owned by Ford, who is looking to sell off Jaguar. What if Apple acquired Jaguar and stated making the whole car, hardware and software.

I doubt it will happen, but it is interesting to consider the possibilities.

August 31 2007 at 7:33 PM Report abuse rate up rate down Reply
Sam

so...does jaguar run OS X?

August 31 2007 at 6:20 PM Report abuse rate up rate down Reply
Dan Woods

I've been waiting with Baited Breath for Apple to design a Car Audio Interface which is usable.
OEM Car Stereos may be easy to use, and have useful features, but are not expandable.
Aftermarket Car Stereos are all Impossible to use, even when the vehicle is stationary. They all come from the Motorola and Sony-Ericsson Industrial Design Camp where features are tacked on to a poorly designed back-end, resulting in an unusable interface. Nokia were heading that way too with their Symbian devices.

August 31 2007 at 5:18 PM Report abuse rate up rate down Reply
TD

Designed in Coventry. Sorry, had to show some love for my city :)

August 31 2007 at 5:13 PM Report abuse rate up rate down Reply
aron t

WHAT!! I thought they were trying to finish LEOPARD! Why are they working with Jaguar again...?

August 31 2007 at 4:55 PM Report abuse rate up rate down Reply
Josh H.

That makes sense. Just look at their OS names. :-P

August 31 2007 at 4:19 PM Report abuse rate up rate down Reply
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