Apple and VW in talks over "iCar"?

no need for all that design & development fuss, Apple will just sell their logos to any company that comes out, the said company will use them on a product with minimal look & feel (white or aluminum) -> fanboys will instantly recognise the inherent "quality", "simplicity", "ease of use" and fork over the cash.

Why not BMW or Mercedes though?

"Named by VW in Germany. Designed by Apple in California. Assembled in Mexico."

this is goooood news.

i'm currently driving my first v-dub, a MkV Golf. I love it. I will definitely buy a VW again, and this just sweetens the deal.

long live socialism!!
long live the public transportation!!

How about a iSub or a iTrain or a iTeleporter or TimeMashine
...
or
...

iWalk

With cars becoming more and more dependent on their internal computer system, it would seem only logical computer companies become involved in the process. There is also a growing interest in cars like the smart, mini and most recently the Fiat nuova 500 (dubbed "the iPod of cars") which rely heavily on a characteristic design and are much more elegant than the heavier cars and SUV's. I would love to see a modern city-car with industrial design and tuned by Apple. And the Volkswagen beatle may be a good starting point...

It would make a lot of sense for Apple to open a UI design studio and offer services to car companies, consumer-electronics companies, etc. If they could do it without compromising their own development, that is.

As a recent VW buyer, long-time MacHead, I would take out a fourth sub-prime mortgage on this shack I live in, drop my Directv, my land line, sell my hair or at least my children's hair and give up bingo to finance an iCar.

I wonder if Apple will fix VW's quality control problems, first.

I wonder if Apple will do a deal where you can only get gas from Exxon and Apple gets a cut of the profit from that gas. ;)

I don't know about anybody else, but I'm still trying to scrounge up the money to buy aCar, not an iCar.