Apple posts 3 new Get a Mac ads
Ever since the iPhone was released it seemed that Apple was funneling all of its advertising budget into iPhone advertising. This meant a lack of those fun Mac vs. PC commercials that we have all grown to love. Luckily for us, Apple has just started airing three new entries into their 'Get a Mac' ad campaign, and i must say that these are the best yet.All two of the three ads (Podium and PR Lady) focus on the general public's lackluster response to Vista, and the fact that some PC users are actually downgrading to XP. The Podium ad actually made me laugh out loud, which is high praise for a commercial.
The remaining commercial (Boxer) focuses on people switching to the Mac for its ease of use.
All of the ads have been updated with an iMac sporting Leopard's default desktop.
What do you think of the new ads? Sound off in the comments.
![TUAW [Cafepress]](http://www.blogsmithmedia.com/www.tuaw.com/media/tuaw-cafepress-promo.png)
Reader Comments (Page 1 of 3)
Nathan said 10:17PM on 11-11-2007
Some of the funniest ads yet!
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Dave Barnes said 10:18PM on 11-11-2007
I don't care for them.
Because I am tired of the Vista vs Leopard comparisons.
The comparison is not relevant.
Businesses will migrate to Vista (they have no other easy options) and consumers will do whatever.
I would like see ads that are more positive.
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Jonathan said 10:40PM on 11-11-2007
no comment.
:-)
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Peter Newman said 10:48PM on 11-11-2007
Too many more ads like this and I'll just drop OS X, drop WIndows, and install Ubuntu to get away from the bickering.
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jonathan ober said 10:49PM on 11-11-2007
I love how they make fun of the obvious Bill Gates like character...makes me smile every time I see one of these commercials.
Def. better than the overplayed iPod Touch commercials.
I wouldn't mind seeing some more positives to Leopard like the other person said, but poking fun at the competition is great.
I personally don't care either way, there are positives to all operating systems...well I'm on XP, so I guess that doesn't say much about me. But each new operating system usually has things that I really like, and also some that I dont.
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justin said 10:53PM on 11-11-2007
Why is the apple logo on the imac at the end of the ad silver?
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Luigi193 said 10:58PM on 11-11-2007
no comment... LOL
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jonathan ober said 11:03PM on 11-11-2007
@6 good observation. I was laughing to hard to notice...maybe those are pre-black apple models that shot those commercials with...
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Frank said 11:03PM on 11-11-2007
The three new ads are not availble on my iPhone. The older ones are playable however.
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running said 11:11PM on 11-11-2007
"If your printer does't work with Vista, buy a new one!" - well, I was doing exactly the same thing when I switched to Mac OS X (not with printer, but with modem)
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ooninay said 11:11PM on 11-11-2007
I love the "PR Lady" one!
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Mitch said 11:21PM on 11-11-2007
These are funny.
However, the best of the entire series is the 'Cancel or Allow' one.
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Rebby said 11:31PM on 11-11-2007
Does anyone notice in the Podium Ad, PC says "Vistamac"?
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Stephen Norman said 11:36PM on 11-11-2007
These are a great set of ads that really shows Apple knows what there talking about.
We can remember these ads. Does any one remember the 'wow'?
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Jamar said 12:01AM on 11-12-2007
@running- and on the other end of the spectrum, I have a Sanyo phone that only has drivers for OS X. Quite an oddity (it's a V801SA) but it exists.
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nuch said 12:05AM on 11-12-2007
Podium actually made me laugh.
@13 "...Vista, Mac."
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Neil Anderson said 12:06AM on 11-12-2007
Love all the brown PC wears. Must be a promo for Zune.
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Shunnabunich said 12:25AM on 11-12-2007
Apple needed to find a better way to advertise the Mac platform twenty of these ads ago. Each new one they release wears out their welcome more thoroughly than the last. Is Apple actually this afraid to point out what's good about their own products? The message discernibly conveyed: "We would rather try to focus your attention on why our competitor is so bad than try to come up with reasons to choose us instead." Justin's scant mumblings about "easyintuitivesomethingorother" make him seem more of an apologist than an alternative. Surely I'm not the only one who thinks TBWA/Chiat/Day could be put to far better use for Apple than...more of these.
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Andrew said 12:33AM on 11-12-2007
Seeing these ads frustrates me. As a Mac user I would much rather see the company demonstrate reasons why you should buy a Mac instead of reasons why you shouldn't buy a PC.
If I went in to the Apple Store to have a Mac demoed to me I would be horribly disappointed if the sales person instead brought out a PC that crashed constantly that showed of the cool features of Leopard.
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Dave said 12:34AM on 11-12-2007
Haha.. those are great!
and to all the little whiney asses out there.... its a commercial to sell Macs. What do you expect them to say?
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