Filed under: iPhone, App Store
New iPhone ads now showing

There are
"Lonely Planet" features a Lonely Planet phrasebook for Mandarin Chinese, which ties in nicely to the current Olympic festivities. "Cro Mag" shows Cro-Mag Rally, recently reduced to $5.99US, and actually demos the gameplay briefly before showing one of the interesting challenges of iPhone gaming -- the phone call that interrupts your game.
Thanks Alan



![TUAW [Cafepress]](http://www.blogsmithmedia.com/www.tuaw.com/media/tuaw-cafepress-promo.png)


Reader Comments (Page 1 of 2)
Stephen said 11:21PM on 8-22-2008
I love the last sentence. Just what i was thinking when i saw it.
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Bassir said 11:30PM on 8-22-2008
Ugh, I wonder how many idiots will think that these apps are all free and included.
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Magnificen7 said 1:29AM on 8-23-2008
The people would have to be incredibly stupid or blind. They clearly show the price of the two paid apps, as well as the navigation to the App Store, the install button, and the app downloading.
MacTipper said 11:34PM on 8-22-2008
What's the music in the ads? Does anybody know if it was produced specifically for the ads?
MacTipper
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Brian Adams said 12:02AM on 8-23-2008
It's You, Me and the Bourgeoisie by The Submarines
Victor Agreda Jr said 11:36PM on 8-22-2008
yeah, I'm having fun now updating a conversion calculator. The installer keeps re-installing. Gripping drama.
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Alan said 11:40PM on 8-22-2008
Actually they are three ads. Don't forget "Vicinity", which shows the $2.99 "Vicinity" app.
Apparently Apple staff loved these apps so much they got free advertising potential. If only they could demo "Remote" and "Hold Em" as well, but I guess they dont want to be self centered to their own apps.
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jP said 6:44PM on 8-23-2008
I think it is great that they are demoing apps made by developers other than Apple. This shows what Apple is truly trying to do with the App Store and the iPhone.
At least I suppose it does, Steve didn't exactly tell me what the whole plan is. haha.
buddy said 11:42PM on 8-22-2008
Do you think Apple's gonna get sued for false advertising because the app downloaded and installed instantaneously?
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Bassir said 11:46PM on 8-22-2008
They're not going to spend millions of dollars on marketing and waste half of it on showing how long it takes to download.
kevin said 11:51PM on 8-22-2008
wouldn't that be.. "There ARE three new iPhone ads"
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DistortedLoop said 8:56AM on 8-23-2008
Thank you for your input grammar cop. You've never made a typo or grammar mistake?
Let's dissect your post which read exactly: "wouldn't that be.. "There ARE three new iPhone ads""
Shouldn't that have been: Wouldn't that be... "There ARE three new iPhone ads"?
You dropped your question mark and failed to capitalize the first letter in your sentence. My god, it's the end of Western civilization, isn't it?
D'oh!
Michael Rose said 10:18AM on 8-23-2008
In the original post, "There's a couple of ads" -- the prepositional phrase "there is" refers to "a couple," which is a singular noun. ("There is a couple living upstairs -- Brenda Lee and Fritz, nice people.")
Once I changed the post to indicate that there were THREE ads posted and eliminated "a couple," then you're quite right, "there's" became incorrect and I have now changed it to "there are."
Enjoy your Saturday everyone!
Brian said 11:58PM on 8-22-2008
Yup, got it on my lunch hour. Is there some hidden agenda for making people update their firmware. What's with the non-specific "bug fixes"? I wonder if this has to do with the "kill switch" and that big red button Jobsy always has around his neck. :-)
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Andrew said 12:58AM on 8-23-2008
It's a pity that geoblocked apps like Vicinity get featured, not available for me here Down Under
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mikel egurra said 7:31AM on 8-23-2008
also not available in the portuguese app store or, as they still put it 'portugese' app store...
so it's two things i don't understand: what's up with the apps and what's up with apple's spell checker ?
Bryan's Moto Q said 12:59AM on 8-23-2008
i live how it takes all of 0.5 seconds to download the apps. it takes just about all of 0.5 months to download an app on mine.
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William said 2:08AM on 8-23-2008
Not only does it take no time to download and install the apps, the apps also open much faster than they do in real life. I know they can't spend 25% of the commercial waiting for the app to open, but to show the app opening about 600% faster is a little much.
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Matthew said 2:29AM on 8-23-2008
Notice how these commercials start out showing the back of the iPhone? At the beginning of all three, Thing is holding the 3G iPhone backwards, showing the audience that this is NOT the old iPhone, it is a NEW iPhone.
Matthew
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jP said 6:54PM on 8-23-2008
Wow. I noticed that they start with the back showing, but had not yet considered the marketing advantage of such a simple hand gesture. Pretty clever!