Dell cites Apple's 'green' claims in Better Business Bureau complaint

But the ad calls out meeting a specific spec. That all the Mac notebooks for sale as of right now meet the 5 star rating. That's pretty clear cut and easy to backup. As far as "greenest" again if they watched the keynote, Apple pointed out how they use recyclable aluminum and glass, how they've reduced or eliminated Arsenic glass and PVC wiring. Those are small, expensive things compared to what Dell does, but add up to lots of toxic material not going to consumers in millions of PCs. Apple has just 4 notebook "chassis" to update every 6 months versus the dozen or so Dell has making the job much easier.

Dell is crying because for other companies only certain models meet the "gold" requirements and not the whole years lineup. They really don't like Apple advertising that ANY notebook in their store right now, is really "green"... you don't have to buy a special "greener" model. That's why Mac notebooks start at $999 and not $399.. so Apple has bucks to toss out old lines and not recycle old, inefficient hardware as "new" for years.

just read the wsj article then you will understand. you don't have to be blind to apples ad campaign.

Dell has a kiosk here in a very large local mall opposite the mega grocery and people actually avoid going by it when there are the sales people present. It seems that the Dell guys will jump in front of a shopping trolley (cart) to try to get people to talk to them. I asked one of the ales people how it was going and he said he was looking at going to work for - are you ready for this - Radio Shack! He had not made a sale in three weeks.

Here in Oz, Dell products aren't the most loved or appreciated, I guess.

There never is a right time buy a Dell. (I should copyright and trade mark that!)

Cheers

Apple only does that to make statistics easier to understand for the average consumer.

"taken in toto"
Sorry, what? Did you mean taken in "total"??

Well, for the most part, Apple is correct. Dell (and most other compter makers) make their computers out of Plastic. Plastic, while recycleable in many cases, changes form each time, and can only be recycled a certain number of times, whereas the Aluminum and Glass in most Apple products, and be recycled a greater number of times, if not ad infinitum.

Who cares !!!!

Computers are tools, does Dell really think they are losing sales because Apple greener notebooks ? Give me a break.

This is as pathetic as Microsoft's latest attempts at turning trying to turn a turd into a rose.

By the way my hammer is greener than yours. :)

Dell might want to watch it's step here. The fix, clarifying that every notebook Apple manufactures is up to the latest environmental standards as opposed to offering a few green boutique models here and there, makes them sound a lot worse than the the current ads do.
Consumers are pretty good at ignoring generalized claims like "greenest" and "best of" as so much marketing hoohah, but the believability factor increases exponentially when you start adding specifics. notebook
Since the specifics in this case are that Apple has a real, full-time commitment to environmentalism throughout it's entire line of notebooks and Dell doesn't, Apple would win on both merit and perception.

maybe they should shut the company down and give the money back to the shareholders

dude, your computer sucks

@ johnny - exactly! Hilarious! Makes dell's response to nad's outcome painful

@ galley - lol