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Rogers allows iPhone tethering in Canada for no extra charge until 2010

Rogers tetheringWhile US iPhone users are stuck waiting for AT&T to get their act together, Rogers in Canada has stunned iPhone users by not actively trying to screw users right out of the gate as they did when announcing the data plan pricing for the iPhone last year. After a high-profile backlash, Rogers was forced to offer more reasonable data plans for iPhones, and it appears they've learned their lesson this time.

As we all know by now, tethering is built in to the iPhone 3.0 firmware, and as long as you are on a data plan that gives you at least 1 GB of throughput per month, you can use iPhone tethering for no additional charge in Canada until at least the end of 2009. It's unclear what will happen next year, and it seems that Rogers isn't sure yet either. But rather than simply not allow it while they figure it out (as AT&T is doing), they chose to allow it.

My guess is the execs at Rogers are doing a few things here:

  1. Looking to increase goodwill after the disastrous data plan fiasco last year
  2. Wanting to watch usage patterns to see just how popular tethering turns out to be, to help them determine price points
  3. Using the drug dealer method of marketing -- get people hooked, then jack up the price

Of course, this is assuming they will revert to their evil ways; it would be nice to think that Rogers has actually turned over a new leaf and wants to provide reasonable service for a reasonable price. My guess is that most users of tethering are like me in that they want to have access to it for emergencies, but don't actually need it on a day-to-day basis. In that regard, allowing tethering as part of the not-inexpensive <1 GB data plans that Rogers provides makes reasonable sense.

So, does anyone think Rogers will continue to do what makes reasonable sense next year when it comes to tethering, or will the lure of a few extra dollars be too much for them to resist?



While US iPhone users are stuck waiting for AT&T to get their act together, Rogers in Canada has stunned iPhone users by not actively...
 

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JAM

Rogers customer care told me that they won't allow tethering to those customers who were original iphone purchasers with 6 gig plans unless we upgrade our data plans and pay for the 6 gigs separately from our voice plans. In other words, pay more for the same amount of service to get access to "free" tethering until the end of the year. Ironically, I wanted to pay voice and data separately when I first purchased the phone and was told it wasn't allowed. So much for the good will theory - Rogers is biting the hand that paid them first on this product. The outcome is, I need an internet stick for access to the internet away from home/office - I'll be looking to Bell for that product.

June 23 2009 at 9:15 PM Report abuse rate up rate down Reply
K

Never in a million years will Rogers offer reasonable service for a reasonable price. My guess is that they will retroactively charge us for any tethering. This is a company that "accidentally" charged me $1200 extra for cell service one month, then put me on hold for 2 hours, then charged me $50 for the privilege of viewing my old phone bills.

I pray for the day when ANY other carrier supports the iPhone, so I can say goodbye to Rogers forever. Good riddance.

June 23 2009 at 2:14 AM Report abuse rate up rate down Reply
Diddle

I pay $30/mo for my 6GB plan. I use less than 100MB/mo under normal iPhone usage, that leaves me with 5.9GB unused every month. I bought my iPhone last September so that means I've used around 53 of the 54GB traffic I've paid for, nowhere near the "limit". I plan on tethering and no, I don't want their "free" RocketStick (which they called me about on a promo call last week, thanks for nothing Rogers) when I already have a perfectly good iPhone and a data plan that can do the same thing. If Rogers starts billing me extra for the ability to do so, I'm going to call them up and tell them to go fvck themselves.

June 21 2009 at 12:23 AM Report abuse rate up rate down Reply
James Dooley

I will be surprised if Rogers doesn't try to chisel customers out of some cash once the policy changes.

I'm thrilled that tethering is an option though! I'll be using it up at the cottage all summer!

June 20 2009 at 5:19 PM Report abuse rate up rate down Reply
Rock

I'd say the truth is closer to #3. I don't buy that they're turning over a new leaf (I need to see a pattern before assuming they've gone "good"). Also, they probably figure with a capped data plan, you're more likely to max out if you're tethered to a computer than just on an iPhone and thereby more likely to be slapped with additional charges.

June 20 2009 at 4:56 AM Report abuse rate up rate down Reply
Carl

I talked to a Fido Rep this week, she said that the way she understood from what she was told, after December this year it will only cost extra for those who are activating in January. Those with 1GB+ Data plan between now and December will be able to use their tethering for no extra charge!

June 20 2009 at 1:27 AM Report abuse rate up rate down Reply
niclet

Amazing! Tethering works, perfectly.

I'm writing this comment on my Mac connected to my iPhone with BlueTooth. The mac is also syncing with Mobile Me while I'm writing and all this flawlessly. I have a 6Gb/month data plan with my carrier Fido (owned by Rogers) so I don't bother.

Should I be proud to be Canadian with this? Bah! But I sure love this millennium ;)

June 19 2009 at 9:12 PM Report abuse rate up rate down Reply
koschate

Not only are they being nice on the tethering, they're also coming up with a reasonably decent upgrade policy. It really makes me suspicious...

June 19 2009 at 6:36 PM Report abuse rate up rate down Reply
1 reply to koschate's comment
Piotr Malecki

My guess is that after last year's PR blunder with the original data plan prices, and Ted Rogers "retiring permanently", they're trying to turn over a new leaf before the cellphone market changes in Canada (Telus is rumored to be testing the iPhone on a GSM network; Solo, Koodo & Fido dropped system access fees; Globalive is launching a GSM network this year; etc.)

June 20 2009 at 3:14 AM Report abuse rate up rate down Reply
webterractive

Wow the sucker train doesn't just start and end in the states, it's spreads like wild fire.

June 19 2009 at 6:16 PM Report abuse rate up rate down Reply
chris

they are doing this in hopes people will go over their limit and be charged with bandwidth overage fees. canadian isps love making money in this fashion.

rogers has not changed and the story remains the same.

June 19 2009 at 4:58 PM Report abuse rate up rate down Reply
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