Yeah, so did you see Idiocracy? While I'm convinced it's merely a documentary sent to us from a future Mike Judge, warning us of the dangers of Brawndo and poor math education, one of the takeaway phrases from the movie has made its way into an iPhone app. Yes, Martha, you can say "balls" on the App Store. While tasteful slideshow apps like Minipops are rejected without so much as a "get bent," somehow Ow My Balls! became the first app on the store to use "balls" in this sense. Apple: always on the cutting edge.

Anyway, I wound up trying Ow My Balls! (iTunes link) on the plane back from San Francisco, and guess what? It really is strangely addictive. Not like Fieldrunners-grade addiction, mind you, but it's a low level thing that makes you play for a much longer time than you'd ever think you'd be playing. Is it worth $.99? Yeah, if you're into this sort of thing.

The game mechanic is simple: kick the guy off a ledge (in the aforementioned nether regions), tap him to "fart" and make him stay in the air longer. You have small goals like hitting every target and getting maximum rackage by hitting more stuff on the way down. That's really about it, but as I said, it's more fun than you'd imagine. My only problem: I can't find the very last object to run into. Ow, my finger!

The video of the app in action is next...