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Developer's iPhone boycott rates an answer from Phil Schiller

First, there was the Ninjawords dictionary, and it was good. Well, it would have been good, except it self-bowdlerized in an effort to get accepted into the App Store; and there was much wailing and gnashing of teeth.

Then, in response to said gnashing/wailing, a voice spoke out of the cloud: Phil Schiller, Apple's senior VP of Worldwide Product Marketing, sent an on-the-record email to John Gruber discussing the situation. More than the actual explanation (which had to do with the timing of parental controls on 3.0 vs. the release date of this app, and the choice by the developers to clear out the dirty words rather than wait for the option of a 17+ rating), the simple fact of a top Apple exec speaking with some frankness and detail about App Store approvals, to someone with a fairly large soapbox, was quite astonishing.

Now, it seems that Mr. Schiller has clearly located the Send button in Mail.app, because another Philogram has landed in a prominent mailbox. Steven Frank, a co-founder of Mac developer Panic, had announced on his personal blog last week that the Google Voice rejections were the last straw: he was boycotting the iPhone on principle until things straightened out in the App Store. Although Frank is not an iPhone developer, he is an iPhone owner and user.

Over the weekend, much to his shock and surprise, he got an email from Phil. While the full content hasn't been published, the gist was "we're working on it" with regard to the App Store issues.

One point in the email that Frank received which he did repeat has to do with ebook app approvals, a subject we wrote about one week ago. While we were told by the developer of a rejected ebook app that his rejection notice cited the entire category of ebooks on the store, Apple PR quickly responded -- and Phil reiterated to Steven -- that the company continues to approve ebook readers and ebook titles to the App Store. In the case of the app in question, apparently the possibility of iPhone-to-iPhone sharing of book titles was what triggered the rejection, and the rejection email overstated the case and set off alarm bells.

Is this enough to reverse the one-man boycott [as our commenters note, Michael Arrington and Om Malik have also publicly disavowed the iPhone]? Maybe, maybe not. It's one thing to talk about changes and improvements, but another to actually achieve them on the ground and in the store. As an addendum to his post, Frank notes:
Upon further reflection, I think the true litmus test will be how Apple and AT&T formally respond to the FCC inquiry about Google Voice. That is due no later than the 21st; a week from Friday. That decision really cuts to the crux of the whole thing for me, and the great thing (for us users) is everyone has to come out and say something about what happened. No more speculation.
If sending personal emails to people who are frustrated about the App Store is now an official part of Phil Schiller's job description, he may be pretty busy over the next few weeks.

[via Techmeme]

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First, there was the Ninjawords dictionary, and it was good. Well, it would have been good, except it self-bowdlerized in an effort to get...
 

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WT

Wow. . .three guys have boycotted the iPhone. Unfortunately, 99.5% of iPhone users haven't heard of any of them, and of the 0.5% that have, 90% of then only know becuae it was reported at TUAW or some other blog. Some of the commenters here are in dire need of some perspective.

August 12 2009 at 9:23 AM Report abuse rate up rate down Reply
1 reply to WT's comment
info

This is my attempt to organize something, trying to spread the word.......

http://www.bantheappstore.com

August 12 2009 at 10:58 AM Report abuse rate up rate down Reply
kduerr

I'm thrilled to see that Phil Schiller is reaching out. I'm a little surprised that none of our communications have been responded to though.

Anything would be better than the current taste we are left with from "talking with Apple". (For anyone who doesn't know what I mean: http://www.riverturn.com/blog/?p=455 )

At the very least I would like see Phil address the refund issue. That seems easy enough to address and rectify even while in lockdown mode over the FCC investigation. http://www.riverturn.com/blog/?p=465

August 12 2009 at 9:09 AM Report abuse rate up rate down Reply
Alex L.

Please tell me that the picture has a reference to my favorite book in the Universe!

August 12 2009 at 7:41 AM Report abuse rate up rate down Reply
2 replies to Alex L.'s comment
Michael Rose

It is. It's the Answer!

August 12 2009 at 10:25 AM Report abuse rate up rate down Reply
Raghu

And the answer is...

August 12 2009 at 10:28 AM Report abuse rate up rate down Reply
George

You should not find it "astonishing" that Phil Schiller started sending out emails relating to Apple's bad behavior in App Store rejections.

Apple needs to decide whether they are a hardware/software company, or whether they are big brother. If Apple had imposed the same type of restrictions over apps for the Mac when it first came out, I think that alone would have sunk Apple which would have gone down in history as another failed startup.

Apple's censorship based on "obsenity" and based on shutting out competition needs to be stopped.

August 12 2009 at 7:28 AM Report abuse rate up rate down Reply
SIP

I have used smartphones from SonyEricsson, Nokia and HTC. I also own an old Palm II. Most of the apps on these devices were crapware (apart from the medical stuff on Palm) and were not easy to set up and install.

The AppStore is, IMHO, a good model for app sales/distribution. Non-AppStore apps for jailbroken iPhones are also good, but developers don't always follow Apple's strict guidelines, and some apps can (and have) caused problems.

Apple's policy of hand-holding both on the Mac and the iPhone/Touch means developers must follow strict guidelines. The installation process is straight forward and apps just work.

Give Apple a break -- I first purchased a mobile phone on a reasonably-priced tariff FIFTEEN years ago! In human terms, the iPhone is still definitely in nappies. I'm sure there are a lot of developers out there who aren't complaining about the money they make (without having the burden of marketing, payment processing, software delivery, etc). The phone, apps, approval process and the store will evolve and improve with time...

August 12 2009 at 6:39 AM Report abuse rate up rate down Reply
Robert Nienburg

I think as usual, the Apple user community knows little about the big picture. This move on Schiller's part represents a HUGE step forward. In fact, Apple's approach to the iPhone has always been an experimental one, trying one strategy after another and adjusting to the market, particularly for the developers. They're actually listening. We the users are often unaware of these workings, and we love to throw our opinions around, which have little to do with the real world.

Buck up.

August 12 2009 at 5:56 AM Report abuse rate up rate down Reply
minicapt1

"... Apple + AT&T end (or are forced to end) carrier exclusivity, iPhone magically pops up on Verizon (best coverage in my experience), ..."

Nothing like someone standing on principles, but I wish he'd not include ignorance among them.

Cheers

August 12 2009 at 5:10 AM Report abuse rate up rate down Reply
Noah

I haven't purchased a single thing from the iTunes store since GoogleVoice was rejected (and Google Latitude was forced to be a webapp), and this is coming from a guy who has spent over $2,500 dollars in the iTunes Store in just over 12 months (yes, I counted).

Good riddance, if the app doesn't break a "hard rule" (copyright infringement, nudity, personal attacks/information about someone else, etc), then approve it.

August 12 2009 at 3:29 AM Report abuse rate up rate down Reply
Alan

http://www.bloomberg.com/apps/news?pid=20601103&sid=aAiuLbkPYEvA

See above. The FCC isn't investigating App Store policies -- they're investigating Apple, Palm, Sprint, and AT&T as part of investigation into rural mobile phone and service offerings (or lack thereof). The idea that the FCC cares about App Store policies is silly without knowing this backstory.

August 12 2009 at 2:58 AM Report abuse rate up rate down Reply
1 reply to Alan's comment
Alan

my bad, thought it got lost and posted again

August 12 2009 at 3:13 AM Report abuse rate up rate down Reply
Alan

In case it hasn't been mentioned earlier, what the FCC investigation is really about isn't Google Voice's rejection, it's about rural mobile phone services.

http://www.bloomberg.com/apps/news?pid=20601103&sid=aAiuLbkPYEvA

What's more, it's not about the iPhone only -- the Pre is also included. The idea that the FCC is solely interested in App Store policies is preposterous, but hasn't been noted enough. As mentioned in the article, the FCC cares about promoting competition, and Google Voice's rejection COULD be a part in that. But the truth is, that App Store policies aren't truly in question here.

August 12 2009 at 2:51 AM Report abuse rate up rate down Reply
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