Filed under: Apple Financial, iPhone
iPhone holds 21 percent market share in Australia
The iPhone is selling well in Australia. Research firm IDC reports that the iPhone has taken 21% of the Australian smartphone market share in the past 12 months, putting Apple in 2nd place behind Nokia and just ahead of Blackberry.What's most interesting here is how the iPhone has increased overall smartphone shipments to Australia. Specifically, other manufacturers have had to keep up with customer demands for features similar to the iPhone's, and as a result customer interest and overall smartphone sales have "...intensified of the past couple of years," said IDC telecommunications analyst Mark Novosel. He expects Australia's smartphone market to grow steadily over the next five years.
Australia's first Apple retail store opened in July of 2008, and the iPhone was released shortly thereafter.
[Via MacDailyNews]
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Reader Comments (Page 1 of 1)
matthewtonkin said 4:25PM on 10-13-2009
Also notable is that the iPhone is sold on all carriers in Australia and it has been that way since launch.
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Jon (Aussie) said 10:42AM on 10-14-2009
yep, that's what I was about to say. It's on all networks, meaning more choice for customers. There's no need to jailbreak or unlock (good for Apple perhaps?) since it's available on the cellular provider you actually want.
And what's even better in Oz's regulations for contracts, they have to state the minimum total payment for the contract, which makes it even clearer for ppl to see which plan is the best.
This proportion is somewhat blown up at uni. Every 2nd person I see has one (including me haha)...
KevinLee said 4:28PM on 10-13-2009
Or a more likely explanation for the huge market share is that most of the unlocked iPhone users in europe got them from australia via ebay and numerous websites selling them...
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Dary said 4:30PM on 10-13-2009
21%? I doubt that.
I'm from Kuwait and most of the iPhones soled here came from Australia. And I'm sure not only in Kuwait.
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K said 5:12PM on 10-13-2009
Everywhere I look in Brisbane and Sydney, I see iPhones. I'm not surprised by this figure at all. What WOULD be nice is knowing the real % or numerics of all brands and models involved...
Joanna D said 5:03PM on 10-13-2009
Three comments in and the reason is already clear. Shame the writer of the article couldn't have done a tiny bit of research instead of just regurgitating another person's work.
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VanillaSpice said 11:55PM on 10-13-2009
Look out, it is Joanna D, ready again to lambast anyone foolish enough to post an article on TUAW!
You know the saying, right - "Those who can't, criticise."
Anyway, I personally doubt that mass export of Australian iPhones (to Kuwait or anywhere else) is a major factor in the 21 percent result.
For starters, those who where keen enough to import an iPhone had most likely already done so from America ... those models were easily unlocked, so there was no need to wait for unlocked models to go on sale elsewhere in the world.
And for most locations, it costs more to get things sent from Australia than other places because we're more remote, so Kuwaiti importers would have been getting them from Europe, if they were smart, not Australia.
I am amazed at the way your brain thinks - "iPhone successful? No, no, must just be exports, hey." How do you think about other successes?
"Windows number one desktop OS? No, no, I am sure Microsoft just buys tens of millions of copies of its own OS to boost the figures."
"Indian population more than a billion? No, no, they must be making lots of cardboard standees. They're just counting cardboard standees, I'm sure."
Johnny said 5:39PM on 10-13-2009
I think that even with the export market from here, iphones are ver prominent. All I see on Melbourne's trams, streets and trains are people playing on their iPhones. For instance, the year 12s at my school - I'd hazard a guess and say about 30-40 of us have iPhones. then, about 20 more have a smartphone of some sort. The rest (about 30) have a regular phone, with half of them wanting to upgrade.
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ThePengwin said 11:49PM on 10-13-2009
Not only smartphone buyers buy the phone, so you shouldnt single out smartphones by themselves, it seems unrealistic.
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Luc said 7:40PM on 10-14-2009
I live in Melbourne, Australia.
I was in a meeting the other day with my team management. 5 people - 5 iphones.
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