Filed under: Hardware, Retail, Rumors, iPod touch
New iPod touch rumors go against the grain of "holiday lineup is set"
Now this is how we like our rumors: Cheap, fast and totally unsubstantiated. Phil Schiller told Gizmodo that Apple's holiday lineup is in place, but the rumor mongers seem not to care. Last week we heard that AT&T was considering an 8GB iPhone 3GS. The latest speculation to hit is that a new iPod touch will be released before December, according to iPhone Alley. Citing a "reliable source" who couldn't go into details (mmm-hmm), iPhone Alley speculates that it could be the touch with a camera that we all expected several weeks ago.
Given that the iPod is typically updated in September and that some people have already begun holiday shopping (not us, of course), we'd be more than a bit surprised if this happened.
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Reader Comments (Page 1 of 2)
Beanie said 4:36PM on 11-11-2009
This would seem to be the "abnormal shipment" that was referred to during the last earnings call. Delayed iPod Touches with cameras.
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ghostshadow said 4:45PM on 11-11-2009
If it's true, let's hope it's a kick ass camera! Blow the flip cams out of the water please? I know, wishful thinking...
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Mia said 4:46PM on 11-11-2009
Nope. Stores set their floors for holiday last night and tonight. No more changes to the lineup.
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puhsitch said 6:37PM on 11-11-2009
What, did they epoxy everything to the tables this time?
Mia said 8:14PM on 11-11-2009
lol. no, but across 200+ stores a 2 night visual floor reset is incredibly expensive in terms of payroll, and all the visual collateral is printed and delivered, etc., retailers just don't set up holiday and then shift on a whim. not cost effective.
puhsitch said 11:56PM on 11-11-2009
Ha, I know...but if we're just talking about swapping out a few iPod touches, I don't think the visual team would exactly need to pull an all-nighter.
mia said 12:30PM on 11-12-2009
well, not to rag on visual people too much.....
anyway the holiday gift guide has been printed and shipped to stores; you would think a new touch would be on it if one was coming for holiday. that's the flyer staff hand out as you enter the store to show you all the hot items available....
Dave Wood said 5:03PM on 11-11-2009
No way Apple releases a new product now, after Schiller said the line up was set. That would destroy his credibility in the marketplace.
If Apple had an iPod touch with camera that was just delayed, they would have announced it with the rest, just like the quad core iMac's.
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Charli said 6:10PM on 11-11-2009
indeed. all these rumors are due to a couple of early prototypes that were likely due to Apple considering the possibility. one that they rejected in favor of positioning the touch as their answer to the whole handheld game world.
they are very likely not more real now than it was before.
AND if something was to be released as a big holiday item it is more likely to be the Tablet (ipod, game player, ebook, netbook with cell data and a camera for ichat/aim would be a killer this time of year) than just a touch with a silly little camera
Swimatm said 5:12PM on 11-11-2009
Why are you using a picture of a first-gen iPod touch?
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dave said 6:23AM on 11-13-2009
does it really bother you that much?
Codey H. said 5:25PM on 11-11-2009
Target's BF ad has a price drop on the 32GB iPod Touch.
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Michael said 6:00PM on 11-11-2009
Michael from iPhone Alley here -
Just wanted to reiterate that our source is someone who I personally trust and they wouldn't pass on fabricated stuff. Many of you probably know of the person, although they wish to remain anonymous.
Cheers!
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jwaite said 7:27PM on 11-11-2009
If Apple does this, I'm going to be slightly pissed, having just bought a 64GB model. I was waiting for one with a camera but wasn't prepared to wait another year to upgrade. Don't make me regret my purchase, Schiller!
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cjschrissouth said 2:04AM on 11-12-2009
Same here 100%....do apple let people get refunds?
Marko said 2:29AM on 11-12-2009
No schidt. I just bought a touch last week after reading what Schiller said about no changes to the lineup. It would really tick me off if we were mislead.
Michael said 7:40PM on 11-11-2009
Won't happen. They will release it in February like the 32GB 1st gen iPod touch. That way they get a ton of Christmas sales then get those people to upgrade.
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rg said 7:53PM on 11-11-2009
I always get a kick at how literally you guys take statements. First of all, he said "holiday lineup is set". You are saying he said "holiday lineup is in place". Get your facts straight first of all. Secondly, neither of those statements leads us to believe that the "holiday lineup" is on the shelves at this moment. His statement simply says that they know what they are offering for the holidays, not necessarily that it's already available.
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mark said 10:29PM on 11-11-2009
@rg: I came here to post *exactly* the same thing. "Lineup is set" does not mean "lineup is on the shelves at this moment."
Furthermore, the "lineup is set" comment wasn't an official statement that Apple made to the world at a keynote address. That would be a very different thing. Schiller made a comment, not an official Apple proclamation. The only people who even know about that comment are tech-heads like us.
There's absolutely *nothing* preventing Apple from releasing another model, if it so chooses.
(01) said 9:40PM on 11-12-2009
Not releasing before Black Friday would be a huge mistake, and not one Apple is likely to make.
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