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Apple's 7 commandments of app sex?

Jon Atherton at Chillifresh, the app developer of Wobble, has posted what he says are Apple's new rules regarding sexual content in an iPhone app:

I have spoken with Apple, and the following are the new rules:
  1. No images of women in bikinis (Ice skating tights are not OK either)
  2. No images of men in bikinis! (I didn't ask about Ice Skating tights for men)
  3. No skin (he seriously said this) (I asked if a Burqa was OK, and the Apple guy got angry)
  4. No silhouettes that indicate that Wobble can be used for wobbling boobs
  5. No sexual connotations or innuendo: boobs, babes, booty, sex – all banned
  6. Nothing that can be sexually arousing!!
  7. No apps will be approved that in any way imply sexual content (not sure how Playboy is still in the store, but ...)
Keep in mind that these rules have not been verified or posted by Apple, and Atherton has been on a roll recently of trying to drum up as much press as he can about Apple's changes to the App Store policy on sexual content. But I guess that's what happens when you make your living off of selling dumb apps (my opinion) that rely on a childish 'wow' factor appropriate to the maturity level of twelve year-olds.

I've said this before, but I am glad that Apple has made these changes (pulling stupid "sexy" apps). I'm sick of seeing a "Hot Asians" app show up in every category (from Entertainment to Productivity to Utilities). The "sexy" apps were getting out of control, and they started to show up so much it was making it even harder to find good apps in the App Store.

There's a good chance that this is the reason Apple has decided to pull those apps and not, as Atherton insinuates, that Apple has imposed some sort of Sharia law on the App Store – which is pretty insulting to Islam's 1.3 billion members. The fact that Playboy is still available while thousands of junk "sexy" apps have been purged should be evidence enough that Apple is going after these cheap clutter apps and hasn't actually launched a war on sexuality.

Is Apple handling this in the best way? Perhaps not. I think Apple could create a new category of "sexy" apps that could be disabled in iTunes' preferences (or, even better, require an opt-in from users before they're visible). Apple's not the only vendor that chooses to exclude some content in its store. Best Buy, for example, doesn't allow hardcore porn to be sold in its stores. That's not censorship -- there are plenty of other places customers can go to get what they're looking for other than Best Buy.

The problem with this analogy, of course, is that for most iPhone owners, there's only one App Store, and no place else to go for adult-themed apps.

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Jon Atherton at Chillifresh, the app developer of Wobble, has posted what he says are Apple's new rules regarding sexual content in an...
 

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zloteamircea

With mobile porn, subscribers can enjoy a wide-range of high-quality movies and photos on their small mobile device screens.

May 21 2010 at 4:37 PM Report abuse rate up rate down Reply
Mohamed Ghuloom

Well, we should agree on whether 'sexy' contents are right or wrong and what effects they have on society and individuals. According to me as a Muslim these kind of 'sexy' contents are forbidden and are not respectful for any company to encourage these in the first place. It's not respectful for the dignity of women as well.

By the way, that 1.3 billion Islam thingy in your writing wasn't funny.

May 03 2010 at 8:34 PM Report abuse rate up rate down Reply
William Donnelly

You know I don't care about they decide on accepting or rejecting but if Apple is going to run this 1984 store then they need to be consistent. So that would mean kicking a lot more apps out of the store based on rule #6 alone. After many people nowadays get their kicks on things other than looking people. Farming apps (gone), nature scenes with trees (gone). You get the idea. And definitely not showing favoritism based on a company's current interest in retaining that client. I'm sure they don't want to piss off SI or the others with their stupid pad device coming out, but be consistent big brother. Of course that gave me a really good idea for a commercial that involves people wearing similar clothes being picked off inconsistently while standing in line to purchase lottery tickets. =)

March 03 2010 at 4:46 PM Report abuse rate up rate down Reply
Jane

At the very heart of it Apple is making a good business choice. http://bit.ly/dvCHNC

I agree with PC World, it was only a matter of time before Apple was going to be associated with these degrading apps. This market has exploded on this site over the last few months, and obviously they needed to do something about it.

February 24 2010 at 6:51 PM Report abuse rate up rate down Reply
Peter

http://ipad-apps.me/questions/77/letter-to-apple-let-us-have-some-fun-with-the-adult-apps

Dear Apple,

We are a collection of poor Americans, who have been jobless for the
last two years. We can barely afford a trip and all the fun we have is
to look at hot girls, aka adult apps, on our tiny iPhone screen. We
are hoping big for the iPad. The apps on iPad are poised to change the
way people interact with the real world.

But here is the rub: we are unable to use these apps with iPad because
the iPad lacks something... (What, you mean iPad doesn't have a
screen? I can watch adult stuff even with my black and white tv, but
not with this $499 iPad? Now I know why iPads are worse than stones
... )

We are asking Apple to provide adult apps on the iPad. We will be
happy to offer additional technical details.

The impact of adult apps on our lives could be as significant as the
introduction of the PC. In 10 years, we believe adult apps will change
the way everyone experiences travel, design, training, personal
productivity, health care, entertainment, games, art, and advertising.

Looking back just a few years, adult apps had to hack a slew of
components into ridiculously small screens, and be confined to rigged
environments. Nowadays, it comes in friendly, affordable packages and
the iPhone is one of the first devices to have it all – except not any
more.

The battle to determine the winning device has already begun; a public
access to adult apps will give the iPhone a lucrative ticket to
compete.

We believe Apple has a window of opportunity of about 3 months before
developers start looking elsewhere. If Apple decides to approve the
adult apps in that time frame – in the next 10 years, everyone might
be using the iPad as the preferred device to interact with the real
world.

Best regards,

Poor American People

February 23 2010 at 3:13 AM Report abuse rate up rate down Reply
Tim

Well it's about flippin' time Apple stepped up to this problem. I couldn't really see Steve's promise holding up when at the release of the App Store he said there would be no porn, but it somehow found it's way on the App Store. Thank you Apple for taking this horrid, disgusting crap out of the App Store. =)

P.S those of you using MobileSafari as an example of something that shouldn't be on the iPhone according to these terms, it's actually your own fault if you get on and browse for bad stuff like this. Don't blame it on Safari. Everyone is responsible for his/her own proper use of MobileSafari. Bad stuff on the App Store however is not a responsibility of anyone but the developer who chose to develop such an app. Finally I can browse the App Store without running into stupid crap like "Sexy Video Babes" or whatever. Those developers seems like all they want is money.

February 22 2010 at 8:52 PM Report abuse rate up rate down Reply
Jeaneen

Thanks Apple -- you want sexual content -- there's an app for that -- Safari

February 22 2010 at 8:25 PM Report abuse rate up rate down Reply
Richard Alden Peterson

Since when is sex a violation of human morals? What's tacky to one person is art to another, just ask Andy Warhol or Mark Pauline. I love Apple, but this is fascist censorhip, pure and simple. Sex does not hurt people, cnesorship promotes a society with a narrow mind.

February 22 2010 at 7:54 PM Report abuse rate up rate down Reply
Athtart

I agree that those "sexy apps" were filling the app store like spam and making the search for "real" apps harder and harder. But if the are removing them then they Need to make them available in an "adult" or "over 17" section so that they are not just censoring prudishly but rather aggregating usefully. I am not against adult content just against having to sort through it when I am looking for "regular" "useful" apps.

February 22 2010 at 3:31 PM Report abuse rate up rate down Reply
wimbers

Can someone tell me why sex or erotic related apps should be banned, but i am able to buy a game that allows me to shoot people, kill zombies, have bodyparts dysected etc, just because it is a game?

last time i checked sex and love was a lot more acceptable than war, but hey, i´m in Europe, we are kinda twisted up here.....


pfff. no respect for this decision making process. sorry..

February 22 2010 at 3:22 PM Report abuse rate up rate down Reply
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