iPod touch makes up 38% of iDevices shipped

It's somewhat surprising to me that the touch is so popular, given that the iPhone and the iPad have gotten most of the press for iOS. But then again, it makes sense -- the iPod touch, as Jobs himself joked during the event, is like an iPhone "without the contract," and it's the cheapest of all the devices. While it's lacking a bit of functionality, iOS, the main selling point, is still there and running, so all of the super popular apps like Angry Birds and Doodle Jump are able to be bought and played. It makes a lot of sense that the iPod touch would be so popular -- maybe what's surprising is that Apple has waited until now to update it with the iPhone 4's big features as well.
Share
Blogger asymco did a little calculating from last week's announcement numbers, and has hammered out a rough estimate of just how many of...
Add a Comment
Seems to be a math issue here. Your total adds up to 108M, 12M short. Shouldn't there be 57.2M Touches out there? Am I missing something?
September 08 2010 at 1:26 AM Report abuse Permalink rate up rate down ReplyFree iPod Touch with EVERY macbook? Really?
September 08 2010 at 12:12 AM Report abuse Permalink rate up rate down ReplyWhen you factor in the current upgrades to the iPod Touch, while less than hoped for, it will give the iPhone 4 better competition.
September 08 2010 at 12:10 AM Report abuse Permalink rate up rate down Reply"maybe what's surprising is that Apple has waited until now to update it with the iPhone 4's big features as well."
You must be new to Apple. They release the updated iPod Touch every September, probably because the two devices do have some component overlap, and launching the products closer together could lead to even more significant shortages than we typically see. So, unless you're new to Apple coverage, or are just caught off guard by annual release cycles, the fact that Apple stuck to its now well-estalished release schedule and once again launched an iPod Touch in September (along with all of the other iPods, which are also on annual release schedules) is not at all surprising.
Hot Apps on TUAW
Deals of the Day
more deals- Refurb Apple MacBook Air Laptops: 12" 64GB SSD for $699 + free shipping
- JVC Motion Sensing Clock Radio with Dual iPod Docks for $55 + free shipping
- Apple iPhone Headset with Mic for $4 + $2 s&h
- miFrame Picture Frame Dock for iPad for $64 + $8 s&h
- Refurb Apple iPod nano 8GB MP3 Player for $99 + free shipping, 16GB for $119
- Hannspree Apple-Shaped 28" 1080p LCD HDTV for $270 + free shipping
Software Updates
more updates- EFI Firmware Update brings Lion Internet Recovery to 2010-model Macs
- OS X Lion 10.7.3 released with Safari 5.1.3, Wi-Fi bug fix
- Aperture updated to 3.2.2, addresses Photo Stream issue
- Apple updates Keynote to address Lion issues
- Google Search app gets new look on iPad
- Apple releases Apple TV Software Update 4.4.3



7 Comments