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iPod touch makes up 38% of iDevices shipped

Blogger asymco did a little calculating from last week's announcement numbers, and has hammered out a rough estimate of just how many of each iDevice are floating around the world today. According to Steve at last week's event, there are 120 million iDevices total in the world, and we already knew from SEC filings that 59.6 million of those were iPhones. The current number of iPads in the hands of customers around world is 3.2 million, which (with estimates for the past month on both of those devices added in), means that there are likely 45.2 million iPod touches around. That's 37.7% of iOS devices at large -- not as big as it used to be, as the iPad's arrival shook things up a bit, but still a very significant total.

It's somewhat surprising to me that the touch is so popular, given that the iPhone and the iPad have gotten most of the press for iOS. But then again, it makes sense -- the iPod touch, as Jobs himself joked during the event, is like an iPhone "without the contract," and it's the cheapest of all the devices. While it's lacking a bit of functionality, iOS, the main selling point, is still there and running, so all of the super popular apps like Angry Birds and Doodle Jump are able to be bought and played. It makes a lot of sense that the iPod touch would be so popular -- maybe what's surprising is that Apple has waited until now to update it with the iPhone 4's big features as well.

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iPhone iPad iOS iPod

Blogger asymco did a little calculating from last week's announcement numbers, and has hammered out a rough estimate of just how many of...
 

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Dave

Seems to be a math issue here. Your total adds up to 108M, 12M short. Shouldn't there be 57.2M Touches out there? Am I missing something?

September 08 2010 at 1:26 AM Report abuse rate up rate down Reply
Rego

Free iPod Touch with EVERY macbook? Really?

September 08 2010 at 12:12 AM Report abuse rate up rate down Reply
Rego

When you factor in the current upgrades to the iPod Touch, while less than hoped for, it will give the iPhone 4 better competition.

September 08 2010 at 12:10 AM Report abuse rate up rate down Reply
WT

"maybe what's surprising is that Apple has waited until now to update it with the iPhone 4's big features as well."

You must be new to Apple. They release the updated iPod Touch every September, probably because the two devices do have some component overlap, and launching the products closer together could lead to even more significant shortages than we typically see. So, unless you're new to Apple coverage, or are just caught off guard by annual release cycles, the fact that Apple stuck to its now well-estalished release schedule and once again launched an iPod Touch in September (along with all of the other iPods, which are also on annual release schedules) is not at all surprising.

September 07 2010 at 8:21 PM Report abuse rate up rate down Reply
3 replies to WT's comment
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