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AT&T: Eighty percent of smartphones sold in Q4 2011 were iPhones

Apple sold a blockbuster number of iPhones in Q1 2012, and these extraordinary sales trickled down to its carrier partners. In the US, the biggest beneficiary of this explosion is AT&T which announced it activated 7.6 million iPhones in the just-ending quarter. This number is about 20 percent of Apple's total iPhone sales for the quarter.

AT&T had its best quarter ever for iPhone and smartphone sales. The carrier sold 9.4 million smartphones, 50 percent more than its previous quarterly record and almost double its Q3 2011 sales. iPhones were the dominant smartphone for the carrier and accounted for 80 percent of its smartphone sales.

The carrier said it had its best-ever quarter for Android sales and doubled what it sold in the same quarter last year. Though strong, Android doesn't compare to the iPhone on AT&T. We can calculate that the carrier sold 1.8 million or less Android devices, which is a drop in the bucket compared to iPhone sales.

AT&T also thoroughly trounced Verizon which sold 4.3 million iPhones. This lower number may be due, in part, to AT&T's portfolio, which includes three iPhones- the iPhone 4S, the iPhone 4 and the highly discounted iPhone 3GS. Verizon only carries the iPhone 4 and 4S. Those who bought the iPhone 4 when it launched in early 2011 were under contract and would have to break a contract to buy the 4S when it debuted.



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Apple sold a blockbuster number of iPhones in Q1 2012, and these extraordinary sales trickled down to its carrier partners. In the US,...
 

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sip

If iPhone4 sales are on the up, I can't see Apple releasing iPhone5 anytime soon -- they're going to milk this for every penny.

January 26 2012 at 5:09 PM Report abuse -2 rate up rate down Reply
strangel00p

The exact numbers may be off, but I certainly notice the very high percentage of folks are using iPhones these days in the places I frequent.

January 26 2012 at 1:14 PM Report abuse +1 rate up rate down Reply
Brian Gress

I think you are using two different metrics. AT&T sells phones and they activate phones on their network. I would imagine quite a bit of iPhones are purchased at other locations, but activated on AT&T network, so the 80% is not really a true number.

January 26 2012 at 10:17 AM Report abuse -1 rate up rate down Reply
deviladv

Something else that can account for AT&T's success is the lock-in factor that so many older iPhone users have unlimited data plans grandfathered into their contracts and they don't want to give these up by moving services. Those who could not stand AT&T's service have jumped ship long ago and those that remain are primarily there for the data scarfing speeds. Considering the 4S uses twice as much data as the 4 thanks to things like Siri, those unlimited plans are coming in handy.

January 26 2012 at 9:42 AM Report abuse rate up rate down Reply
1 reply to deviladv's comment
Rick Ludwig

I seriously doubt that "just the granfathered users" are the ones purchasing the new iPhones. If that were true, and it was true that "those who couldn't stand AT&T jumped ship long ago" then the numbers wouldn't be where they are.

The number of users who are staying JUST for the unlimited data is pretty small. There are some of us out there that *gasp* LIKE AT&T....

January 26 2012 at 10:02 AM Report abuse +1 rate up rate down Reply
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