Two new iPhone 4S ads highlight everyday Siri usage
Apple has released two new iPhone 4S ads on its YouTube channel, "Rock God" and "Road Trip." If they haven't already started airing, they should be popping up as TV commercials soon.
"Rock God" follows the adventures of a teenager who uses Siri to find a guitar, learn how to play chords (very cool -- I didn't know Siri could do that), and invite girls over to watch him play. At the end, he sheepishly asks Siri to call him "Rock God" -- ever obliging, Siri agrees to do so.
The second ad shows a couple taking a cross country trip from the US East Coast to the West Coast. Along the way, they use Siri to get directions, find restaurants, and look up info on points of interest. I found this ad a lot more effective because it reminded me of all the interstate trips my wife and I would take in the States, and thinking back to those trips I have to admit that Siri would have come in very handy.
Apple's ad campaign for Siri and the iPhone 4S is exactly the kind of advertising I always wished the company would switch to during the years its "Get a Mac" campaign dominated the company's message. Instead of spending time poking fun at the competition the way Apple's mid-2000s Mac ads did (and Samsung's current ads do), these Siri ads simply show normal people using Apple's products in normal situations and how the products can enhance people's lives.
Both videos are embedded below.
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Apple has released two new iPhone 4S ads on its YouTube channel, "Rock God" and "Road Trip." If they haven't already started airing, they...
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James Smith
What none of the hype shows is the costs of using the internet services that actually empower the Siri feature. If you don;t have an unlimited data download agreement (never cheap in itself) those cutesy little answers are costly.
February 12 2012 at 9:33 AM Report abuse Permalink rate up rate down ReplyI couldn't help it. Everything that kid asked in the Rock God commercial, I tried with my iPhone. Siri didn't understand any of it about playing London Calling, Whole Lotta Love, or even the B-minor 9th chord (which it interpreted as "B Minor Ninth Court"). False advertising.
February 11 2012 at 12:52 AM Report abuse Permalink rate up rate down ReplyI'm glad to see that Siri is out of beta testing...otherwise they would've mentioned that fact in the commercials, right?
February 10 2012 at 11:26 AM Report abuse Permalink rate up rate down ReplyNon-geeks have no idea what "beta" means.
February 10 2012 at 5:43 PM Report abuse Permalink rate up rate down ReplyI still haven't met anyone who actually uses Siri for more than just setting an alarm.
February 10 2012 at 11:06 AM Report abuse Permalink -1 rate up rate down ReplyMe too. I feel somewhat handicapped on days like today when the service goes up and down. Checking the weather and international exchange rates or setting reminders is so much more cumbersome when I can't just ask questions with my voice.
February 10 2012 at 5:42 PM Report abuse Permalink rate up rate downI'm right with you Chris - this is the best form of advertising - simple and effective.
The "we are better than our competitors" advertisements reek of desperation.
The current Samsung one (for example) doesn't specify a single product feature that could make the user's life better, and at least one (a stylus - are you kidding me!?) that might make it worse.
David
"... these Siri ads simply show normal people using Apple's products in normal situations and how the products can enhance people's lives."
There is nothing normal about telling your phone to call you "Rock God." I hated that commercial with a passion.
Also, Siri is really not as useful as the videos make it seem. I'm constantly repeating myself to the point of frustration.
Improve your enunciation. Siri has done wonders for mine. If you speak clearly and without slurring your words, she will understand you better. She also doesn't like accents, even regional US accents, very much. She doesn't understand me when I use a normal Texas accent, for instance.
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