Rumor Roundup: Assumes facts most definitely not in evidence
This Roundup is going to make it seem like I'm singling out one particular publication and picking on them because they're an easy target. This is not the case; over the past few days, they've been the only target. No one else in my rogue's gallery of rumor blogs has been audacious enough to commit the unholy trinity of gaffes below.
Any report that casts the iPhone 5c as a tremendous failure is guaranteed to show up on BGR. Unfortunately for BGR's perpetually dwindling credibility, this "report" was sourced from Digitimes, which means I'd sooner accept the authenticity of a Polaroid photo of Bigfoot riding the Loch Ness Monster to the pot of gold at the end of the rainbow.
Digitimes' "report" makes absolutely no sense in the light of Apple's agile supply chain -- the very innovation that current CEO Tim Cook brought to the organization. The idea that three million devices are just sitting around waiting for buyers is absolutely laughable given what we know of Apple's "just-in-time" supply model.
Digitimes is the Weekly World News of the tech universe, and BGR is its perpetually credulous and intensely gullible Daily Mail.
Here's another "report" sourced via Digitimes, quoting a bunch of made-up numbers spouted from some analyst's guess-hole.
Once you get rid of the speculation, the guesswork, and the links to other speculative pieces of guesswork, all that's left of this "report" are the words "a" and "the" plus a couple of adjectives.
Oh, this should be good. What's this "evidence" they're prattling on about this time?
"A company with expertise in high-resolution display technology [...] said that Apple brings in more than 10% of its revenue."
The analyst that BGR breathlessly reblogged immediately leapt to the conclusion that this means the company, Pixelworks, is developing the long-rumored but never seen (and totally nonsensical) Apple HDTV.
There's just a tiny flaw in this logic. Namely, that Apple currently manufactures no less than six devices featuring high-resolution displays:
- iPhone 4s
- iPhone 5c
- iPhone 5s
- iPad mini with Retina display
- iPad Air
- MacBook Pro with Retina display
But no, I'm sure that the tech Pixelworks produces isn't meant for any of those already-existing products. It must be meant for a product that's been rumored for years, but that Apple has shown not the least bit of interest in actually producing.
People pay these so-called analysts actual money for this kind of "insight." In what universe does that make even the most infinitesimal iota of sense?
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