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Macworld/iWorld 2014 using Passbook, iBeacons to ease registration process

Those of you who are headed -- like us -- to Macworld/iWorld 2014 in San Francisco next week probably got an interesting email today. If you happen to read that email on your iPhone, you'll find a big button that lets you add a pass to Passbook.

The email from IDG World Expo says:

Macworld/iWorld 2014 is just around the corner! This year you have the opportunity to make your onsite badge experience even easier by adding a pass to Passbook on your iPhone. To do this, simply click on the image below from your mobile device (iOS phone only) and add the pass. When you arrive at the registration area in the Moscone center, an iBeacon will locate your pass and prompt you to scan your phone at one of the express registration scanners.

There will also be an iBeacon Scavenger Hunt at this year's show. According to a press release issued today:

The theme for the interactive scavenger hunt is "30 Years of the Mac," and through a series of clues found on posters throughout the Expo Hall, participants must find and scan four specific 2d barcodes. When an attendee downloads a beacon-enabled pass and is in range of a Bleu Station iBeacon, a hint will be presented to find the next beacon-enabled pass. Participants who collect all four beacon-enabled passes will receive a three-month free subscription to Macworld Magazine and will be entered into a drawing for a MacMania cruise to the British Isles.

Sounds like fun, doesn't it? Be sure to get your Passbook pass loaded today, and we'll see you at Macworld/iWorld 2014 next week.

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