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New Microsoft Surface Pro 3 ads target the MacBook Air

MacBook Air

Microsoft today launched three new ads for its Surface Pro 3 tablet that compares the device to Apple's MacBook Air. The MacBook Air is featured prominently in all three ads, appearing side-by-side to a Surface Pro 3 equipped with a keyboard and stylus.

The ads focus on how the Surface Pro 3 is both a tablet and a laptop, with touchscreen support, pen input and other features that the MacBook Air lacks. Microsoft uses the opportunity to take a few jabs at Apple, claiming in its "Crowded" advertisement that with a Surface Pro 3 "You are more powerful than you think," which is a thinly veiled reference to Apple's recent "Powerful" ads for the iPhone 5s.

You can watch the three ads, titled "Crowded," "Head to Head," and "Power," below. Let us know what you think in the comments.

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