The Unofficial Apple Weblog (TUAW) http://www.tuaw.com The Unofficial Apple Weblog (TUAW) http://www.tuaw.com/media/feedlogo.gif The Unofficial Apple Weblog (TUAW) http://www.tuaw.com en-us Copyright 2008 Blogsmith, LLC. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/Found Footage: Understanding technology's pasthttp://www.tuaw.com/2008/05/09/found-footage-understanding-technologys-past/http://www.tuaw.com/2008/05/09/found-footage-understanding-technologys-past/http://www.tuaw.com/2008/05/09/found-footage-understanding-technologys-past/#commentsFiled under: , ,

When I think about a computer, I usually don't think about a 5-ton assembly of brass gears, cams, and steel rods. Yet in 1847 - 1849, Charles Babbage first created his design for the Difference Engine No. 2, a large mechanical computer that used these non-electronic components.

Nathan Myrhvold, former Chief Technical Officer of Microsoft, commissioned the building of a Difference Engine No. 2 based on Babbage's design. It's on display at the Computer History Museum in Mountain View, CA, and will soon grace the living room of Myrhvold's home.

What does this have to do with Apple? In this MarketWatch video, it's mentioned that Babbage had problems getting funding for a device that was considered to be ahead of its time. It kind of reminds me of Apple's Newton MessagePad. It was the progenitor of all PDAs and smartphones, but failed in the marketplace because of its price and the fact that few people understood what it was good for.

The video also highlights Daniel Janisch, PowerBook Guy, who upgrades and sells antique PowerBooks (8-year old "Pismo" PowerBooks, for example). You can run Tiger on the Pismos, but they're often abandoned for the new kids on the block.

Thanks to Jomo for the link!
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]]>appledifference-enginedifferenceenginefound-footagenewtonSteven Sande2008-05-09T16:00:00+00:00TUAW On Scene: from the premiere of Welcome to Macintoshhttp://www.tuaw.com/2008/04/17/tuaw-on-scene-from-the-premiere-of-welcome-to-macintosh/http://www.tuaw.com/2008/04/17/tuaw-on-scene-from-the-premiere-of-welcome-to-macintosh/http://www.tuaw.com/2008/04/17/tuaw-on-scene-from-the-premiere-of-welcome-to-macintosh/#commentsFiled under: ,

Here's to the crazy ones. TUAW reader Tony Walla got to attend the Wisconsin premiere of the new Mac-doc film that's sure to be a crowd pleaser (depending on the crowd), and he sent us this report.

On April 6th, the documentary "Welcome to Macintosh" premiered at the Wisconsin Film Festival in Madison, WI to a packed theater of about 275 festival goers. Josh Rizzo and Rob Baca, who co-directed and produced the film, were in attendance. Before the film began, attendees could be seen checking email on their MacBooks, MacBook Pros, and iPhones. Even a Newton or two was in the crowd. One audience member even used the iSight on his MacBook Pro to snap a picture of the audience. To the attendees, this was not just a documentary, this was an Apple event.

Rizzo and Baca's goal is to tell the story of the Macintosh experience. "In order to do the Mac experience, you've got to put it in context of the Mac history," notes Baca. Rizzo added, "You can't appreciate where it is today without knowing some of the past and the fact that there is a sprit, a personality. There is a flame that lives in Apple, that lives through some of the products that is dispersed though the creativity of the people that make them."

Continue reading TUAW On Scene: from the premiere of Welcome to Macintosh

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]]>crazy onesCrazyOnesdocumentaryfilmhistorytweet-thiswelcome to macintoshWelcomeToMacintoshMichael Rose2008-04-17T10:00:00+00:00Famed modder goes fruity with an Apple IIGShttp://www.tuaw.com/2008/04/14/famed-ps3-modder-goes-fruity-with-an-apple-iigs/http://www.tuaw.com/2008/04/14/famed-ps3-modder-goes-fruity-with-an-apple-iigs/http://www.tuaw.com/2008/04/14/famed-ps3-modder-goes-fruity-with-an-apple-iigs/#commentsFiled under: , ,


Ben Heck, known for his many mods (including the recent PS3 laptop mod), has outdone himself by creating an Apple IIGS laptop. He started with an original Apple IIGS motherboard and added a custom acrylic keyboard, 15" color screen, and a CompactFlash-based hard disk. Most notably, a glowing blue Apple II logo was added.

You can see the up close pictures on his website. He also has a video of the mod that will not disappoint.

[via Engadget]
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]]>AppleBen HeckBenHeckIIgs laptopIigsLaptopCory Bohon2008-04-14T22:00:00+00:00Happy Birthday, Applehttp://www.tuaw.com/2008/04/01/happy-birthday-apple/http://www.tuaw.com/2008/04/01/happy-birthday-apple/http://www.tuaw.com/2008/04/01/happy-birthday-apple/#commentsFiled under: , ,


The year is 1976, two high school students young guys (Steve Wozniak and Steve Jobs) are in their garage working on their latest invention: the Apple I. Almost 200 of these machines were built before the fruity little company known as Apple Computer became a reality.

Fast forward to April 1, 2008, Apple has now surpassed 32 years of making wonderful products that capture the imagination of everyone. Their products have almost a "magical" feel to them. iPods, iMacs, Mac OS X; Apple certainly has come a long way since 1976.

Here's to wishing Apple a happy 32nd Birthday ... we certainly can't wait to see what the next 32 years bring.

Do you have a story about Apple's early days? Be sure to tell yours in the comments.
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]]>19762008Applehistorytweet-thisCory Bohon2008-04-01T09:08:00+00:00Happy Birthday to Mac OS X!http://www.tuaw.com/2008/03/24/happy-birthday-to-mac-os-x/http://www.tuaw.com/2008/03/24/happy-birthday-to-mac-os-x/http://www.tuaw.com/2008/03/24/happy-birthday-to-mac-os-x/#commentsFiled under: , , ,


This weekend marked a very special date as Mac OS X turned 7 years old. Mac OS X was launched on March 21, 2001. Throughout the years, Mac OS X has definitely seen its share of changes. In these 7 years, OS X has been through 6 versions (7 if you include the first public beta version). Below is a list of the version names, numbers and launch dates of each Mac OS X release:
  • Mac OS X Public Beta (September 13, 2000)
  • Mac OS X 10.0 Cheetah (March 21, 2001)
  • Mac OS X 10.1 Puma (September 25, 2001)
  • Mac OS X 10.2 Jaguar (August 23, 2002)
  • Mac OS X 10.3 Panther (October 24, 2003)
  • Mac OS X 10.4 Tiger (April 29, 2005)
  • Mac OS X 10.5 Leopard (October 26, 2007)
You can read the initial launch press release on the Apple PR website. Be sure to check out our collection of Mac OS X screenshots. What was your first version of Mac OS X?

%Gallery-19087%

[images courtesy of Wikipedia]
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]]>historyMac OS XMacOsXCory Bohon2008-03-24T21:30:00+00:00Welcome to Macintosh documentary to premiere on 4/6http://www.tuaw.com/2008/03/24/welcome-to-macintosh-documentary/http://www.tuaw.com/2008/03/24/welcome-to-macintosh-documentary/http://www.tuaw.com/2008/03/24/welcome-to-macintosh-documentary/#commentsFiled under: , ,

The new documentary Welcome to Macintosh has just been been accepted to the Wisconsin Film Festival, and is scheduled to make its debut on April 6. The film features interviews with a variety of Mac-notables like Andy Hertzfeld, Guy Kawasaki and others, and traces the history of the development of the Mac since before its introduction. I have to admit I'm a sucker for this sort of thing, so I'll definitely be interested to see the film when it's released.

[via Macworld]

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]]>filmmovieWelcome-to-macintoshMat Lu2008-03-24T19:30:00+00:00The 10th anniversary of the Newton's deathhttp://www.tuaw.com/2008/02/27/the-10th-anniversary-of-the-newtons-death/http://www.tuaw.com/2008/02/27/the-10th-anniversary-of-the-newtons-death/http://www.tuaw.com/2008/02/27/the-10th-anniversary-of-the-newtons-death/#commentsFiled under: , ,

It was ten years ago today, February 27, 1998, that the Apple Newton was officially killed. During the five years that the Newt was in production it garnered nearly as many detractors as admirers, was the butt of jokes and set the ground work for Palm, Handspring and the like.

There's still an active community of Newton users out there, and they've made some incredible accomplishments in those ten years, like:
It beat the Windows UMPC in CNet's head-to-head battle, and there's even been a successful port of the Newton OS to other handheld devices. The Newt is gone, but not really. Long live the green PDA!
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]]>apple historyAppleHistorynewtonDave Caolo2008-02-27T12:00:00+00:00A nice collection of Apple print adshttp://www.tuaw.com/2008/02/08/a-nice-collection-of-apple-print-ads/http://www.tuaw.com/2008/02/08/a-nice-collection-of-apple-print-ads/http://www.tuaw.com/2008/02/08/a-nice-collection-of-apple-print-ads/#commentsFiled under: ,

Here's a great collection of Apple print ads from the past twenty years.

What I've found interesting is that trademark aspects of today's Apple machines can be found in these old designs, like fan-free heat dissipation, the tendency to shrink things and ads that show disembodied hands holding their hardware.

While you're there, check out this great 39-page advertisement for the Macintosh. Talk about hype.

My favorite campaign is the Think Different series of TV spots and posters. What's yours?

[Via Coudal Partners]
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]]>advertisementsappleapple-historymacintoshDave Caolo2008-02-08T19:00:00+00:00The biggest Apple USB mouse in the worldhttp://www.tuaw.com/2008/02/07/the-biggest-apple-usb-mouse-in-the-world/http://www.tuaw.com/2008/02/07/the-biggest-apple-usb-mouse-in-the-world/http://www.tuaw.com/2008/02/07/the-biggest-apple-usb-mouse-in-the-world/#commentsFiled under: , , ,


TUAW reader Kim, who runs the Danish blog Kinablog,dk, sent us this piece he wrote about what he calls the world's biggest Apple USB mouse (a.k.a. the iMac mouse, a.k.a. the hockey puck). It's actually a building in China that houses the National Centre for the Performing Arts, with room for 6,500 people in three halls inside 2,000 square meters, designed by Paul Adreu. And he's right-- it bears a striking (though not quite exact) resemblance to the round little early iMac peripheral. Considering that construction started on the building in 2001, and the mouse was released before that, it's a little less of a stretch (though still a stretch) to think that one inspired the other.

But Kim is thinking even bigger-- not only does he dare us to imagine the sound of a click on a mouse that big, but he asks what an iMac that size would look like. Stop bending my mind like that, man! Apple is going thinner, not bigger.
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]]>applechinahockey-puckimacmousenational-centre-for-the-performing-artsthinnerusbMike Schramm2008-02-07T15:00:00+00:00Flickr Find: Apple IIc unboxinghttp://www.tuaw.com/2008/02/04/flickr-find-apple-iic-unboxing/http://www.tuaw.com/2008/02/04/flickr-find-apple-iic-unboxing/http://www.tuaw.com/2008/02/04/flickr-find-apple-iic-unboxing/#commentsFiled under: , ,


Like geeks everywhere, here at TUAW we like unboxing pics. But unboxing shots from an original Apple IIc? Now that's Apple fan candy! This Apple IIc was recently purchased on eBay and had never been opened before. The lucky buyer posted this Flickr set of the ritual. I particularly love the old rainbow Apple stickers!

[via Digg]
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]]>Apple IIcApple-IIAppleIicunboxingMat Lu2008-02-04T21:00:00+00:00MacHeads: The moviehttp://www.tuaw.com/2008/01/22/macheads-the-movie/http://www.tuaw.com/2008/01/22/macheads-the-movie/http://www.tuaw.com/2008/01/22/macheads-the-movie/#commentsFiled under: ,

Perhaps you've seen the documentary Trekkies. Hosted by the late Tasha Yar (curse you, Armus!), it profiles several of the show's most zealous fans and by that I mean people with serious mental disorders. Did you see what they did to that poor truck? None of us would get so carried away with our Apple fandom.

Just a minute. Before you set your phasers to Smug, check out the trailer for MacHeads: The Movie. It feels like a cross between Trekkies and Leander Kahney's The Cult of Mac. Several users proclaim their love, including the guy with the tattoos and the girl who states in no uncertain terms that she has never slept with a Windows user.

A few Mac celebs appear as well, including the man who isn't America's least-beloved technology pundit. The movie looks awesome, and we can't wait to see it. Not that we're obsessed or anything.

[Via JSTAMANT.com]
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]]>apple-historyloremacheadsmovieDave Caolo2008-01-22T18:00:00+00:00Apple among InfoWorld's Tech of the Yearhttp://www.tuaw.com/2008/01/09/apple-among-infoworlds-tech-of-the-year/http://www.tuaw.com/2008/01/09/apple-among-infoworlds-tech-of-the-year/http://www.tuaw.com/2008/01/09/apple-among-infoworlds-tech-of-the-year/#commentsFiled under: , , , ,

Infoworld has identified its 2008 Technology of the Year award recipients, and Apple's name shows up twice.

First, the MacBook Pro gets the nod as their Best Notebook Computer, calling its glossy screen a "revelation" (that might be a little extreme) and praising its performance and build quality.

But wait, there's more! Mac OS 10.5 was named Best Operating System. We all knew that, of course, but it's nice to see some recognition outside of the faithful.

Reading this report after watching the videos of old Steve Jobs keynotes makes me marvel at the company's success. Apple was so close to the brink just ten years ago. Here's to a tremendous 2008!
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]]>infoworldleopardmacbookproDave Caolo2008-01-09T16:00:00+00:00The Ghost of Macworld Pasthttp://www.tuaw.com/2008/01/07/the-ghost-of-macworld-past/http://www.tuaw.com/2008/01/07/the-ghost-of-macworld-past/http://www.tuaw.com/2008/01/07/the-ghost-of-macworld-past/#commentsFiled under: , ,

We had fun talking about our favorite moments from Macworld keynotes during last night's talkcast. From the Big Brother moment in Boston to Steve dropping the S-Bomb in 1997 (twice!).

Today, we've compiled the best videos we could find into a single post. Behold the Ghost of Macworld Past, and enjoy the nostalgia.
Here are four more great moments from Apple history. While they weren't filmed at Macworld, they still have a place in our retrospective.
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]]>apple-historykeynotemacworldsteve-jobsDave Caolo2008-01-07T20:00:00+00:00RIP Netscape Navigator (1994 - 2008)http://www.tuaw.com/2007/12/28/rip-netscape-navigator-1994-2008/http://www.tuaw.com/2007/12/28/rip-netscape-navigator-1994-2008/http://www.tuaw.com/2007/12/28/rip-netscape-navigator-1994-2008/#commentsFiled under: ,

Soon, Netscape Navigator - the first highly successful graphical web browser (yeah, yeah, I know Mosaic came before Netscape, but I don't remember seeing Mosaic floppy-disks bundled with my PC World and Macworld magazines in 1995, at least not under the name "Mosaic") - will be nothing more than a footnote in Internet history. Let's take a moment of silence for the big N. OK, that was long enough.

AOL, the parent company of this blog and Netscape, has announced that they will cease support for the current version of Netscape as of February 1, 2008. Netscape, which at its peak in the mid-1990s held 80% of the web browser marketshare, and was a player in Browser Wars 1.0.

Long before Apple released Safari in 2003, Netscape was a pretty familiar application to scores of Mac users. Even after Apple started shipping Internet Explorer for Mac with OS 8.1 and enabling it as the default browser, Netscape Navigator was still included, and at least in my experience, often preferred over IE for Mac. The very first web browser I ever used was Netscape Navigator 1.something on a Power Mac 6200 (which some say was the worst Mac ever) way back in 1995. Although other browsers were available at the time, Netscape was the first to be cross platform (and perform the same across platforms - which was an important distinction).

Shortly before AOL bought Netscape in 1998, the code base of Netscape Communicator 4 was released under an open-source license. This project, which was called Mozilla, eventually resulted into what we now know as Firefox (note that the Mozilla team basically rewrote the code for what became the basis of the Mozilla suite, later forked as Firefox, from the ground up, as the Communicator code was too much of a mess).

Although Netscape is gone, a theme is available for the current version of Firefox to make it look like Netscape 9. No word on when a theme like the image below will become available. Be careful what you joke about: Kroc Camen in the comments pointed out this.

Netscape Navigator 2 for classic Mac OS

Thanks C.K. Sample III

[via Download Squad]
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]]>discontinued softwareDiscontinuedSoftwaremozillanetscapenetscape navigatorNetscapeNavigatorold mac appsOldMacAppsChristina Warren2007-12-28T19:30:00+00:00TUAW Buyers Guide: Christmas Readinghttp://www.tuaw.com/2007/12/18/tuaw-buyers-guide-christmas-reading/http://www.tuaw.com/2007/12/18/tuaw-buyers-guide-christmas-reading/http://www.tuaw.com/2007/12/18/tuaw-buyers-guide-christmas-reading/#commentsFiled under: , , , , , , ,

I, like Christina, am a bit of a book lover - especially over the festive season. Normally found looking through a formidable library of books, what better way to stave off the pre-Macworld hype (at least for a few hours) than a relevant book. Unlike reader Matt Holland, who chose to use his MacBook as a reader (possibly some sideways-reading with ComicBookLover?), I'm going to be sticking to books of the printed realm. Christina's recommendations for a few books can be found here.


Revolution in the Valley: The Insanely Great Story of How The Mac Was Made

Long-serving Apple fans are no-doubt aware of the Folklore.org website - home to the anecdotes of how the original Mac came into being - but others may be intrigued to know that the site's collation of stories served as the collection point for this particular book. At just under 300 pages (including full-page copies of design notes from the early eighties) it's a particularly nice gift, hardcover and all. Sure, you can get to the website and read the stories, but as a gift? It's a no-brainer - especially at $16 from Amazon (UK Price: £11).


iCon: The Greatest Second Act in the History of Business

Whilst covering more than simply this past decade of Steve Jobs' life, this infamous book covers the much-famed second intersection of Apple and Steve Jobs fortunes. Not always flattering of Steve, it's a fascinating read - and now goes into the Pixar / Disney dealings after being updated. There's plenty of Steve Jobs books, yet this remains one of my favourite. $16 from Amazon (UK Price: £11).


Mac OS X Leopard: The Missing Manual

David Pogue, the New York Times' utterly brilliant Technology columnist, is a hero of ours here at TUAW HQ (currently located somewhere near the South Coast of England). World renowned for bringing us delights such as 'iPhone: The Musical', he's been busy at work with the Missing Manual for Leopard. If you're in need of a Leopard reference book, or tutorial book, I'd heartily recommend this latest edition. $24 from Amazon (UK Price: £15)

Options: The Secret Life of Steve Jobs

Admission: I've not read this one. But come Christmas Day, I hope there's a copy waiting for me! Fake Steve needs little introduction. Supposedly a world-famous CEO (I mean, he 'invented the friggin' iPhone. Have you heard of it?'), oPtion$ (as the book's cover goes) tells the fictional story of how Fake Steve handled, or otherwise, the stock backdating scandal. Laughes are guaranteed. $15 from Amazon (U.K. Price: £11)

Cocoa Programming for Mac OS X (Second Edition)

Written by Aaron Hillegass, this is perhaps the book for developers new to Cocoa and Objective-C. In case you're wondering why this is such a seminal book, Hillegass was 'senior trainer and curriculum developer' at NeXT as well as working at Apple before heading to Big Nerd Ranch to teach their Cocoa course. Whilst an exceptional gift for the coder-types out there: a word to the wiser that the 3rd edition is due in mid-2008, so do bear that in mind. $31.50 from Amazon (U.K. Price: £18).

--

There's a plethora of Apple-related books available, so if you've got a favourite to share that's not in the short-list here, let us know in the comments! Note: Today is the last day for standard Amazon delivery, so act quickly if you're wanting to order! We've even made sure all the books mentioned are currently available for delivery before December 24th.
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]]>christmas-mac-readinggeeky-booksgift-guideholidashmac-booksTUAW-Buyers-Guidetweet-thisNik Fletcher2007-12-18T10:15:00+00:00A FireWire storyhttp://www.tuaw.com/2007/12/15/a-firewire-story/http://www.tuaw.com/2007/12/15/a-firewire-story/http://www.tuaw.com/2007/12/15/a-firewire-story/#commentsFiled under: ,

Once upon a time the Mac vs. PC debate found a kind of synecdoche in the FireWire vs. USB debate. FireWire had been invented by Apple way back in 1986 essentially to replace SCSI. USB 1.0 arrived on the scene in 1995 from Intel, Microsoft, and a few others. Somewhat ironically, however, it was the original iMac that gave USB a needed kick-start in adoption. In any case, for a while there was a clear sense that FireWire was the Mac peripheral interface in contrast with the Wintel USB, and even now FireWire 400 tends to outperform the higher-spec'ed USB 2.0 on Macs in the real world. Nonetheless, with Apple moving to Intel there has a been a notable shift in Cupertino away from the interface Apple invented (witness the USB-only iPods), and with the forthcoming USB 3.0 standard and the increasing prevalence of eSATA the future looked somewhat bleak for FireWire.

But FireWire is not going down without a fight. The industry trade group has announced a new standard, FireWire S3200 which will use the same connectors as FireWire 800 but deliver approximately 4 times the performance. What's interesting to me is the question of whether and how far Apple will go to support the new standard. Is FireWire destined to become the bastard stepchild or will Apple once again reclaim its old standard and live happily ever after?

[via Engadget]
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]]>FireWireUSBMat Lu2007-12-15T16:30:00+00:00Woz animatronic features in Epcot ridehttp://www.tuaw.com/2007/12/11/woz-animatronic-features-in-epcot-ride/http://www.tuaw.com/2007/12/11/woz-animatronic-features-in-epcot-ride/http://www.tuaw.com/2007/12/11/woz-animatronic-features-in-epcot-ride/#commentsFiled under: , , , ,


Disney's Spaceship Earth went through a little reinvigorating recently, and as you may have heard, when it reopened, there was everybody's favorite computer tinkerer sitting at a desk working on an Apple prototype-- the one, the only Woz. Originally, Jobs was rumored to make an appearance on the historical ride inside Epcot Center, but no-- Disney ended up going with the huskier and more bearded of the Apple founders.

You can click on the pic above (or hit the Read link below) for a bigger version of the image, to take it all in. The vintage Popular Mechanics on the wall behind the wooden monstrosity that would later become the Apple is a nice touch, as is the multiple pizza boxes behind him.
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]]>attractiondisneyepcotepcot-centertheme-parkwozMike Schramm2007-12-11T13:30:00+00:00What to do with 4,000 Newton modemshttp://www.tuaw.com/2007/11/27/what-to-do-with-4-000-newton-modems/http://www.tuaw.com/2007/11/27/what-to-do-with-4-000-newton-modems/http://www.tuaw.com/2007/11/27/what-to-do-with-4-000-newton-modems/#commentsFiled under:



When the cat's away, the mice will play.

The cat being Steve Jobs (absent from Apple in 1996) and the mice a team of Newton developers who found themselves alone with 4,000 modems and a video camera. As you've undoubtedly surmised, they created an impressive domino-type arrangement of the modems in the halls of Apple.

The video is longer than it needs to be, so skip ahead a bit. While you're at it, dig the 90's fashion statements. Flock Of Seagulls Nirvana concert, anyone?

[Via Macenstein]
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]]>appleapple-historynewtonDave Caolo2007-11-27T17:30:00+00:00Happy Sixth Birthday, iPodhttp://www.tuaw.com/2007/10/23/happy-sixth-birthday-ipod/http://www.tuaw.com/2007/10/23/happy-sixth-birthday-ipod/http://www.tuaw.com/2007/10/23/happy-sixth-birthday-ipod/#commentsFiled under: , , , , , ,

Doesn't time fly when you're having fun selling ridiculously well? It's hard to believe that six years ago to this very day, the iPod was officially brought into the world at a Steve Jobs Special Event. In six years, we've seen 1,000 songs in your pocket become ever more affordable, and as hard-disk technology has progressed, so too has the number of songs an iPod can hold.

We may have seen the demise of the FireWire connectivity in the iPod, the inclusion of less extras (such as a dock) with the players, but it seems to have done little to dampen demand for the ubiquitous music player. Who'd have thought that a little white music player, with a name inspired by a phrase from 2001: A Space Odyssey no less, would have powered the digital music revolution, and helped rejuvenate Apple beyond everyone's wildest dreams. It's been a fantastic 6 years for the iPod - but I daresay there's plenty more in the pipeline that will make the next six years just as memorable.

After the break, there's the video from the Special Event where it all began. Happy Birthday, iPod.

Continue reading Happy Sixth Birthday, iPod

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]]>ipodiPod iTunesipod-birthdayiPod-turns-sixNik Fletcher2007-10-23T10:30:00+00:00Apple's 10 year comebackhttp://www.tuaw.com/2007/10/16/apples-10-year-comeback/http://www.tuaw.com/2007/10/16/apples-10-year-comeback/http://www.tuaw.com/2007/10/16/apples-10-year-comeback/#commentsFiled under: , , , , ,

9rules' Apple blog has an interesting look at the last ten years of the company that makes the Mac. In 1997, everyone from Wired to BusinessWeek was proclaiming the death of Apple, rumoring that they'd get out of hardware completely, or that they'd merge with Sony or even Nintendo (those rumors are still floating around, I think). Then, in 1998, Apple introduced that Bondi Blue iMac, and the rest is history. They became a company known for making simple, beautiful and iconic computer products, and in 2001, the deal was sealed with the iPod and in 2003, iTunes.

And now, ten years later, it's 2007, the iPhone has been released, iTunes is the biggest online music store in the world, and bumping shoulders with even traditional retailers. Apple's not quite on top of the world (let's not forget that while they dominate the categories they choose to dominate, they're still a fraction of the overall market), but there is no question that Apple as a company is going gangbusters. Amazing to see the difference between where the company was just 10 years ago, and where Apple is headed in 2008 and beyond.
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]]>applebondi-bluehistoryimaciphoneitunesretailerMike Schramm2007-10-16T09:00:00+00:00