This is a cool interview over at Cult of Mac -- you've heard of Steve Jobs of course, you know who Jonathan Ive is, you might have heard of Rob Janoff, but do you know Ken Segall's name? He's a former creative director from TBWA\Chiat\Day, and he has two claims to Apple fame: he worked on the "Think Different" campaign, and he's responsible for coming up with the one letter that may have defined the modern-day Apple as we know it. That's right, he named the iMac.

The writeup is fascinating, even if you get the sense that we're looking through the lens of history, and things may not happened quite as stylishly as they seem. Jobs apparently showed the Bondi Blue iMac to the ad team, and while he originally "hated" the name, he obviously came around -- though Segall apparently never got the satisfaction of official approval.

He closes with an interesting sentiment about the company, too: at Apple, it's always about moving forward to the next big thing, and everything is product-centered, not number-driven. Segall says he was around for a few Jobs "flare-ups," but if there was a fit thrown, it was always in trying to keep the company moving forward as quickly as possible.

Interesting stuff. It's quite a legacy, too -- the iMac was originally called so because it was a Mac that connected to the Internet, but obviously since then, the i has become symbolic of many other things, all the way up to iLife, the iPod, and the iPhone. You tend to forget, after all of the millions of dollars and the culture and promotion, that it all came from the head of a guy in a conference room looking at a computer Jobs just pulled the cloth off of.

My beloved fiancé,

It is with great sadness that I write you at home to your Gmail account to inform you that I am intending to sell your ring on Ebay and we will part ways. You see, ours was a mixed relationship to begin with. You have your Windows 7, your Linux, your original Android phone from T-Mobile in the UK. I have my iPhone, my iMac and everything good that's Apple (and even a few pieces that aren't).

That's why I know it'll never work out between us. According to a recent study from Retrevo, iPhone owners believe that a "cool gadget" makes a person far more attractive than the measly doctorate you've spent years studying for. Every time we are together, I can't help but shudder over the fact that your Android phone is not of the latest generation.

So forget the four years of history between us, the months of separation due to our being in two different countries, and the fact that you are a wonderful, kind, sweet, and intelligent man with a bright future ahead of you. I have someone else I think the world of, and it is my iPhone. Now if you'll excuse me, I must go watch adult material and post up an ad at Match.com for someone with a 3GS.

Much love,
Your dear departed Megan

P.S. This letter is satire, I'm not dumping my fiance over his gadget preferences. Love you, honey!

Or maybe it was devoured first? Jerry Brito emailed a link to his wedding cake photos, made by the good folks at Charm City Cakes. It's an astoundingly accurate rendering of an iPhone save one thing our own Dave Caolo spotted: four bars on AT&T? Wishful thinking, although in the context of a wedding cake, maybe it's a good signal.

This is neither the first nor the last cake done as Apple gear, although it is certainly one of the best. But Charm City does nothing halfway, which you know if you've ever seen the show 'Ace of Cakes' on Food Network.

Congratulations to Jerry and his wife!

You have to hand it to Reko and Bobby John for their stick-to-it-iveness; they were behind a similar set of iPhone costumes in 2007, but those didn't have the fully-functional power of these new outfits. Yes, those are LCD TVs on the front (not touchable, sadly) showing content from the (almost certainly) jailbroken iPhones mounted on top; yes, each getup weighs 85 pounds because it includes a car battery to power the display. I can see how the illusion would be broken by a 500-foot charging cable trailing behind them as they trick-or-treat their way around the subdivision.

There's a part of me that wants to tell these guys to apply their wild, inventive energy to more productive pursuits. And yet... there's another bit of reptile brain that simply sits and watches, in awe.

Thanks to John for the tip!

[via MacRumors Forums]

Talk about embarrassing. Steve Ballmer guest hosted on NBC's Today Show yesterday to talk about the Windows 7 launch. Sadly for Steverino, Matt Lauer talked a lot about Apple and the iPhone. Even worse, sharp eyes noticed an NBC-produced graphic in the background with a Windows 7 logo appearing on the screen of what clearly is a Mac laptop.


You can watch the video here. That's probably not the kind of quality control Microsoft would have liked.

Thanks to Bill for sending this in (no, not Bill Gates)

[via TechCrunch]

We've mentioned Throwboy here on the site before -- they make handmade pillows, usually in the shape of Mac-related icons. And they just recently sent word about a brand new line of pillows: just in time for Halloween, they've branded the Finder and related icons with a little October 31st flavor. Sure, they're silly and pretty useless (really -- who buys a pillow for a one day-a-year holiday?), but just look at them! The FrankenFinder especially is pretty darn charming.

As usual, they're $29 each, or $100 for the whole set of four, which includes the Finderstein, Count Macula, Mac-o-lantern, and the great-looking Spooker. Shipping takes around 3-6 weeks, though if you order ASAP, they can probably make sure and get it to you before Halloween this year (and they're only available until 10/31 anyway, so pick yours up soon). Each pillow is 9" by 11" and made of comfy fleece, plus seriously, they're scarily cute.

Most Mac users know the ads that Apple produces are really good and very effective at getting a message across. It's pretty much been that way from the start. Don't believe me? Web Designer Depot has collected ads that go way back to the Apple II, and it's a fun trip. I remember most of these ads, as I first started with Apple after I dumped a TRS-80 for an Apple II way back around 1977 or so.

Some of the ads look a bit dated of course, but Apple always had great copy and a decidedly non-institutional bent to their message. That, of course, continues today.

Those who remember these products will get a kick out of seeing the ads again. Those who don't are sure to find them an interesting window into the corporate mind of Apple.

If, by the way, you haven't had your fill of Apple advertising history, saunter on over to the Mothership gallery and look at even more Apple stuff.

Are you still struggling to find that perfect Halloween costume this year? Here at TUAW headquarters we've seen people dress as iPhones, more iPhones, even more iPhones, iPods, and of course more iPods. If you're looking to use Apple gear for your costume in a way that's a little more unique, check out this robot head made using MouthOff, aluminum foil, tons of tape, and of course an iPhone. While the execution leaves a little to be desired, the idea is a solid one that can be adapted to many types of costumes. If only the iPhone app supplied a hole to eat and drink through, this costume idea would be flawless.

[via Engadget]

Over at his blog Cult of Mac, writer Leander Kahney published a post this morning featuring full-size 512 x 512 pixel screenshots of Mac icons. As he notes, the highly detailed icons are part of a move to make the OS resolution independent, but they're also an indication of Apple's attention to detail.

Many of the icons are works of art when viewed at their full size. The TextEdit icon, for example, is actually a note from "John Appleseed" to "Kate" featuring the text of the "Here's to the crazy ones" ads of the late 1990s. The Jar Launcher app, featuring a cup of hot Java sitting on a paper napkin, reveals miniscule bubbles on the side of the coffee, as well as real Java code written on the napkin.

All of these icons are indications of the fanatical attention to detail of Apple designers. After looking at Kahney's gallery of art, I gathered my own collection of icon goodness from both Apple and third-party apps. Click the gallery icon below to see what I found. If you have found any 512 x 512 icons that are incredibly good, send 'em to us at http://tuaw.tumblr.com/submit.

Developer Jim Whimpey is riding a bike to cure diabetes, and he's asking for your help (and promising a chance at some great Mac software). For every $10 you donate to his upcoming ride in southern Australia, he'll throw your name in a raffle to win one of two big Mac software bundles, both worth almost $190 each and both including Things, MarsEdit, Tweetie, and Wii Transfer. Any one of those apps is worth the donation, not to mention that your money will go to the Juvenile Diabetes Research Foundation, one of the biggest organizations around committed to fighting type 1 diabetes.

You get a raffle entry for every $10 you donate, so put in $20 and you'll get two entries, and so on. He's asking for all the donations by September 14th, so you've got about two weeks to get over there and put some money in. Great cause and great way to pick up some sweet new apps for your brand new Snow Leopard install to run.

It may have lost a bit of luster compared to the chrome, glass and steel of Apple's nearby retail stores (one within easy walking distance, in fact), but there's no denying the draw of New York City's original Apple emporium, the delightfully idiosyncratic Tekserve. Featured on an episode of Sex and the City, the venerable Mac repair and retail shop maintains its own clientele and distinctive look as the possibility of yet a 4th NYC Apple store looms large.

Not to take anything away from the city's other indie Mac shops; we love them dearly, but they often find themselves overshadowed by the Big T. Since my office is roughly equidistant from both the W. 14th Street Apple Store and Tekserve (although, now that I've checked, I realize I'm slightly closer to Mike Volchok's Mike's Tech Shop -- noted for next time!), I decided to go old school today when I picked up my copy of Snow Leopard, and I snapped a few iPhone pics of the store while I was there. Enjoy!

If you're a relative newcomer to the Mac (read: halo switchers inspired by iPod/iPhone) then chances are pretty good that you and OS X (Oh-Ess Ten) don't have a very long history together. In fact, switchers who were enticed by the iPod/iTunes ecosystem would likely not have any experience with the Mac prior to 2003.

That being the case, and given the ramp up to the release of Snow Leopard this Friday, it might be a worthy use of time to check out TwistedMac's overview of OS X. It starts with the Public Beta of OS X that was released in September of 2000 and flies all the way through to the current, latest release of OS X, 10.5 Leopard.

A brief description and screenshots galore provide ample coverage for many of the features and nuances of each release over the years. If you have only been using a Mac in this millennium you will find this overview quite interesting and informative. Even if you've been on the Mac since the OS 9 days, it is still entertaining to see how far OS X has come in the past 9 years.

As a relative Mac newbie, I will open myself up to public flogging and admit to the fact that my earliest experiences with Mac OS were in the 10.3 Panther days. Truth be told, I didn't even switch until after 10.4 Tiger was released. Now, however, I'm going to hide out until tomorrow morning when I can purchase 10.6 Snow Leopard while the rest of you give up the goods as to when you joined the team.

Tip of the hat to Evan H. for sending this in!

In 2001, the same year the Game Boy Advance was introduced, Apple brought the iPod to us (and not to universal enthusiasm, either). When I was doing some Google searching last night on Apple model numbers, I found something quite strange.

Who knew that there were first-generation iPods still for sale on store.apple.com! This is the very first iPod model, introduced in 2001. I don't know how they ended up there, or why they're selling them, but they're shipping "within 24 hours" and are available for $129.00. Remember, this is the model with the "scroll wheel," it's not touch sensitive, and you have to physically turn it with your thumb or finger. Note that the image Apple is using on the store is actually for a third-generation iPod, but the product description and model number are for the first-gen. Also, these iPods are refurbished, they're not brand new.

It includes a 5GB iPod (for Mac only, the Windows-compatible versions came later) w/rechargeable lithium battery, original scroll wheel, headphones, an Apple iPod Power Adapter, an Apple FireWire Cable (2 meters), a Manual (iPod Getting Started), CD-ROM Disc w/iTunes (version unknown, but let's take a guess and say "old"), and a One Year Limited Warranty that by rights should have expired eight years ago.

Are you going to take the plunge? Will it look good next to your G3 iMac? If you do or don't, feel free to leave a comment below!

Update: Before this post was written, I did order the 5GB iPod linked on this page, but it looks like they will now send me a 10GB 2nd generation iPod instead for some reason.

We are also getting reports of confusion as people try to order over the phone.

Plus, there's a brand new 1GB iPod shuffle available.

The London Sunday Times has done an interesting profile of Steve Jobs that is a good read, even though it may infuriate some and please others.

There's nothing really groundbreaking in the piece, but it brings together a lot of material and a bit of pop psychology to try an illuminate the mysterious and mercurial Apple CEO.

Jobs is, in the words of the psychiatrist and scholar of leadership Michael Maccoby, "a productive narcissist". To Jobs, the world is an epiphenomenon, a side effect of the existence of Steve. Or rather, it is a pyramid with Jobs at the top, a few bright people just beneath him, and then the rest of us - the "bozos". The customer bozo is not, to him, always right...

"The very striking thing about productive narcissists, particularly men" [said Maccoby], is that they grow up in families where there is an absent or weak father figure. You can see this in narcissistic presidents like Obama, Clinton, Reagan and Nixon. They struggle with their identity and view of the world. So they tend to come up with a very original view of things and are then driven to find followers.

There is also plenty of positive insight:

I swim through Apple newsfeeds like a whale swims through krill," says Elmer-DeWitt. Yet the company continues to surprise and amaze. I don't want Jobs to die because my computers and iPhone are, indeed, "insanely great" compared with the dismal competition but, more importantly, because he is an extraordinary figure. I don't use the word "genius" about businesspeople, but in Steve Jobs's case I'm prepared to make an exception.

It's worth reading all of the profile. Steve Jobs doesn't like being written about, and Apple did all it could to kill the piece.

See what you think, and come back and share your thoughts.