Filed under: Rumors

Apple doesn't have a huge social media presence. There's an iTunes Facebook page and what can arguably be called a MobileMe blog, but that's about it. However, they do monitor the likes of Twitter, like any self-respecting company would, and a recent tweet reportedly ticked off Steve Jobs but good.

Recently, Steve set up meetings with tech writers and executives from the New York Times and the Wall Street Journal to promote the iPad. He gathered the group from the Times at Pranna, where he ordered off the menu, wore "... a very funny hat" and reportedly tried to sell them on distribution via the iPad. Having taken place in a public restaurant, the gathering was called "Intimate" and "family-style" by observers.

By contrast, representatives from the Wall Street Journal met Steve and his new device behind closed doors. According to sources, the Journal group was confined to the 5th floor of their building and several staffers who wanted to meet Jobs could not. One of the lucky few was editor Alan Murray, who sent the following Tweet, supposedly after playing with an iPad:

"This tweet sent from an iPad. Does it look cool?"

According to Valleywag, the tweet infuriated Steve Jobs and was soon deleted. When Valleywag followed up with Alan to ask about the incident, he replied by simply saying that he can't discuss it. Later in the day, he wrote via email, "I will say that Apple's general paranoia about news coverage is truly extraordinary- but that's not telling you anything you didn't already know."

Apple is notorious for great design, extreme secrecy and yes, what many have called paranoia. Teams working on unreleased products are kept under a so-called "cone of silence" with Steve's notorious temper -- he has reportedly gone off on high-profile members of the press who had written disagreeable reviews of Apple products -- keeping things in check.

Lest you think Steve is just a big meanie, he gets it as much as he dishes it out. In rather not-safe-for-work terms, Steve shared with the panel of journalists the flavor of some of the angry emails he's received from disgruntled fans after product announcements. We'll let you read that on your own.

[Via MacRumors page 2]

Update: Commenters point out that our tipster pulled the Best Buy inventory screen image from this thread on the MacRumors forums (he did provide independent confirmation of the SKU deletion). I was not aware of the forum thread at the time the post was written, and there was at the time no corresponding post on the main MacRumors site (although there is now). My apologies to the forum poster for the lack of credit for the image; I should have double-verified where it came from before running it.

In the world of retail computer sales, nothing is quite so deterministic as the disappearance of model SKUs (stock keeping units, store jargon for "the numbers that correspond to the widgets we sell, and how we track our inventory and sales") from a chain's price list or database system. When that happens, no additional orders can be placed for the deleted item(s), and it's a pretty safe bet that something new is right around the corner.

Dovetailing nicely with the rumor I noted early Saturday morning regarding benchmark results showing up for a mystery MacBook Pro, we now have a tip that existing MacBook Pro SKUs have been deleted from Best Buy's sales system. The picture above (which was posted in the MacRumors forums) shows the screen display for the 13" model, no longer orderable. It's now dramatically more likely that we'll see new MacBook Pro models in the immediate future -- possibly as early as this Tuesday, just in time for Apple to show them off on the Macworld Expo show fl--

Oh. Right. Drat.

Thanks Jose

iResQ, the iPhone/iPod repair site, has posted pics of what they claim is the front faceplate of the next-gen iPhone. Two things about this piece of hardware are particularly interesting. First, the part is approximately 1/4 of an inch taller than the iPhone 3GS, indicative of a slightly taller form factor for the next-gen iPhone. Second, there's a small, reflective strip directly above the hole for the phone speaker. iResQ believes this is likely to be the new location for the iPhone's proximity sensor rather than an indication of any new hardware; however, moving the proximity sensor to a new location and increasing the overall length of the device could still point to a front-facing camera or other new hardware on the next-gen iPhone.

It's worth mentioning the possibility that these "iPhone" parts aren't legitimate. iResQ hasn't revealed its source for the part, and purported iPhone bezels leaked in 2009 turned out to be parts for a completely different device. The backside of the supposed next-gen iPhone's face is missing quite a few parts present on the iPhone 3G and iPhone 3GS, which either means the part iResQ received was incomplete, the next-gen iPhone has had its internal hardware shifted around, or the part is fake.

So case manufacturers, don't throw out your old blueprints just yet. Unfortunately, it's likely we won't find out whether these are legit or not until June/July of this year; despite rumors of an iPhone update in April, the most likely date for the next-gen iPhone's release is early summer.

[Via MacRumors]

Imagine you and a friend are on a phone call, and both of you own iPhones. You're trying to meet up somewhere downtown in a city neither of you know very well, so the best answer you can give your friend when he asks, "Where are you now?" is "Uhhh..." followed by several seconds of silence. It's already possible to share your location using the Maps app on the iPhone -- find your current location, tap on the blue marker on the map, tap "Share Location," and then send it to your friend either as an e-mail or MMS. Then your friend receives the e-mail or MMS with your location, opens it in Maps, and has the option of finding directions to your location from his current location.

If that sounds like a lot of unnecessarily complex steps to answer the simple question of "Where are you," you're in luck, because according to a new patent application, Apple agrees with you. By putting "Request location info" and "Release location info" buttons on the call screen in the Phone app, it would be possible to share your location or request someone else's with a single button press. The same process applies -- the iPhone polls its GPS to find out where you are, then transmits that info to your friend's iPhone -- but instead of having to jump through all the hoops yourself, the OS handles it for you in the background. Once your phone receives a request for location info it comes up in a notification, probably very similar to the notifications location-based apps already use when they request permission to use location data. If you agree to release your location data to the caller, it's transmitted in a fully encrypted signal to the caller's iPhone. Your location data would then show up on your friend's iPhone, complete with the option to find directions.

A quick couple of tips from readers Ken and Jack, and this thread over at the MacRumors forums, point us towards an interesting results page at the Geekbench site (Google cached version, in case they get hammered), which aggregates benchmark results from thousands of users all over the globe. This particular page reports the performance of a previously unreleased MacBook Pro model (MacBookPro6,1) which claims an Intel Core i7 M 620 processor running the show.

Real? Maybe, although at this point it's a bit suspicious that it's not running a dev build of 10.6.3 instead of an internal build of 10.6.2 as reported on the page; also, Geekbench results are frequently spoofed by hackintoshes (unless Apple built an AMD-based MacBook Pro and simply neglected to tell us about it). Fast? Heck yes; the benchmark score of 5260 handily blows by the speed of currently shipping machines.

The eventual appearance of the 6,1 version of the MBP has been a bit of a foregone conclusion since October of last year, when developer builds of OS X 10.6.2 were found to include support files specific to those model IDs. A laptop refresh in Q1 would be a very nice thing, but in this case I wouldn't get the checkbook sharpened quite yet.

Thanks to Ken and Jack for sending this one in.

Sega surprised everyone last night with the reveal of Sonic the Hedgehog 4 -- apparently the newest game in the series will be a download-only episodic title coming to the Xbox and PS3 later this year. And the iPhone, too? The very end of the trailer, as you can see above, has a blank rectangle after the XBLA, PSN, and WiiWare logos, which some presume is a space for the App Store logo eventually. In addition, various graphics were found on the official site that hint at an iPhone release as well. The game, which you can see in the trailer linked above, is a colorful return to the series' 2D roots, but even the updated 3D graphics are probably enough for the latest versions of the iPhone to handle.

And of course there's the iPad -- considering that the game is called "Episode 1" (so presumably Sega is going to be releasing a few of these), Sega will probably want as big an install base as possible. Just widening the display of an iPhone app might not work so well, as these simulator screenshots on Gadget Lab show, so it's very possible that one of the launch games for Apple's tablet could be a sweet, high-resolution old school Sonic sequel. We'll keep you updated -- just watch out for the drool.

The iPad is still a few months away from actual release, but it already has publishers scrambling to be in the right place when the revolution comes. First, Amazon gave in to Macmillan's bid to raise prices on their own store, and now HarperCollins is putting the pressure on that same site to raise eBook prices from $9.99 up to $14.99 or higher. Amazon finds itself in between a rock and an iPad -- if they don't give in to publishers' demands, they could find themselves abandoned for an exclusive Apple deal, but if they do raise prices, sales will start dropping even before the iPad appears. Jobs predicted about this much last week in an interview with Walt Mossberg, saying that publishers would run afoul of the Amazon store, and Jobs would be more than happy to pick them up in iBooks.

But the real question is: how much will Apple charge? Historically, Jobs has been pretty antagonistic on pricing against content providers, only recently giving in to the first price increase in the history of iTunes. At the Apple event the other week, Jobs said on stage that prices on the Kindle and the iPad for books would be "the same," so while fleeting images of the iPad showed bestsellers at around $10 (which is what Amazon charges), it's possible that Jobs would go with the $14.99 price to woo publishers over to his side.

It'll be an interesting battle -- when the iTunes music store first opened, there basically were no strong competitors in terms of other online music retailers. With the iBooks service, Jobs and the iPad are wading into already populated waters. And while Amazon is feeling the heat of the iPad even before it's on store shelves, odds are that they're not going to go down without an eventual fight.

The folks at Mission:Repair have received iPad replacement parts from Apple. While checking them out, they noticed a slot that seems like it could accommodate an iSight. So they pulled an iSight camera from a MacBook pro and guess what happened. It fit perfectly inside the slot in the iPad's frame. In the picture at right, you see the iPad's frame (above and below) and the MacBook Pro's iSight (center).

And to add a little more fuel to the fire, some eagle-eyed event watchers claim that the iPad Jobs held on stage at last Wednesday's event actually did have what looks like a camera along the top bezel.

What does this mean? Will future iPads sport an iSight? Probably. But that doesn't explain why the 1st generation's case has the slot. It must have been pulled at the last minute for reasons of cost, function ... who knows.

If you're not going to buy one until it's got a camera, it looks like your prayers will eventually be answered.

[Via MacNN]

Apple's top-of-the-line Mac Pro hasn't been updated since the Quad-Core model received support for 16GB RAM in September of '09. The last major revision introduced the Nehalem Xeon 3500 Processor last March. Today, HardMac is reporting that the Core i7-980X and Core i7-970 processors could arrive this month.

HardMac notes that the chips are due to become available in March. If, they suggest, Apple still has a tight partnership with Intel, they could have exclusivity in the days or weeks before the official March release. Note that Apple was the first to use the Nehalem Xeon thanks to just such an arrangement.

Details of Intel's Core i7-980X Processor leaked in December. Code-named "Gulftown" the 32nm, six-core i7-980X will be labeled as the i7x ("Extreme Edition"), not the i9 as many expected. It will be the first dual-socket, six-core processor from Intel. With 6 cores and 12 threads, a dual-configured, i7-980X Mac Pro will sport 12 physical cores and 24 logical cores. Expect a top frequency of 3.33GHz.

In other words, don't replace your old Mac Pro just yet.

[Via AppleInsider]

Just when you thought Apple tablet rumors were dead -- because, you know, they kind of announced one already -- another has emerged like a zombie rising from its grave to feast upon the brains of gullible fanboys. You may want to grab your salt shakers and wash its grains down with a stiff shot of whiskey for this one though. TechCrunch (a company familiar with tablet devices *wink*) is reporting that Apple may be hard at work developing a second tablet device - this one more computer than consumer device, said to be bigger and badder than its recently announced sibling. TC's MG Seigler claims to have "heard" from second-hand sources (I didn't realize Goodwill sold rumors) that iPad Maxi will feature a more robust software stack with more in common to the desktop flavor of OSX rather than iPhone OS, and powered by Intel's Atom processor.

Before the iPad was revealed last week, rumors circulated for a long time that Apple might be working on two different sizes for the screen of the device. Some had the device as small as 7″, others were saying it would go up to 10.6″. (The actual size of the iPad is 9.7″.) But the information we're hearing is that Apple is thinking much larger for another version of the product, maybe all the way up to the 15.4″ size that it currently uses for one version of the MacBook Pro.

Aside from the fact that Apple is now rolling its own chips, and hence no longer requires Intel's power-sipping Atom processor, why on earth fragment and possibly cannibalize your product line with TWO competing products that essentially attack the same markets from two different points? It isn't in Apple's nature to throw pasta at walls in hopes something adheres. Did we learn nothing from Steve's mobile device chart last week? He clearly outlined where the company has positioned iPad: as a tweener, straddling the iPod and Mac segments -- serving a role that Netbooks have failed to fill. So where does this fella fit in? And pray tell, how would strapping OSX to Netbook hardware (ala Atom) make it comparable in terms of features and performance to a MacBook? This rumor does not compute.

Believe it? Neither do I. I call shenanigans.

A reader has sent us the above screen shot. It clearly shows six application icons on the iPad dock.

I was messing around with the iPad simulator, and I noticed that I could fit 6 icons in the dock. There was no modding involved. Since the iPad has a roomy screen, this could be very plausible. And since I am a jailbreak person, I know how uncommon this kind of thing is. But it goes along pretty well with Apple allowing the modification of the background.

Given that the the iPad has a much larger screen, this would be expected. However, none of Apple's official shots of the devices shows six dock icons. With everything that's been leaking out from the dev SDK in the last two days, there are surely many more surprises to come.

Yesterday we pooled our predictions together to try and predict what would happen at the iPad presentation today. How did we all do?

Sang Tang:

Sang was the closest in terms of the iPad's screen size -- 9.6" prediction vs. 9.7" actual size. However, the iPad has neither wireless HDMI nor a front-facing camera (or, indeed, a camera of any kind). Score: 1/3.

Erica Sadun:

Erica was off on screen size, but was correct in predicting that the iPad would look and function much like an iPod touch. However, by all appearances the iPad doesn't add any new revolutionary gestures, and without a camera of any kind, any augmented reality applications are going to be very limited in scope. She was correct in saying there'd be no "mind-blowing new tech onboard" and optional nationwide wireless with a monthly fee. Score: 3/5.

David Winograd:

David was also off on screen size (though just barely), cameras, and new gestures. He was correct in predicting a keyboard dock and an optional data plan, but wrong about iPhone tethering and iPhone OS 4.0. Score: 2/7.

More scores and the TUAW total after the break!

Everyone's currently engaged with the fervor over the pending announcement, but once the dust settles, there'll be lots and lots of opinions to be shared and "will you/won't you buy it" conversations to be had. That's what our talkcast is for! This evening at 5:30pm Eastern, we invite you to join us over on Talkshoe.com for a special edition of our weekly TUAW Talkcast, all about today's announcement and what it means for the Appleverse at large. A crew of TUAW regulars will be aboard with us, and you'll be invited to call up yourself and share your own opinions about what has happened today.

Please join us -- the talkcast will kick off this evening at 5:30pm Eastern on our Talkshoe page (right in the middle of the latest edition of TUAW TV Live, which starts up at 5 this evening). Bring your opinions, please!

To participate on TalkShoe, you can use the browser-only client, the embedded Facebook app, or the classic TalkShoe Pro Java client; however, for maximum fun, you should call in. For the web UI, just click the "TalkShoe Web" button on our profile page at 10 pm Sunday. To call in on regular phone or VoIP lines (take advantange of your free cellphone weekend minutes if you like): dial (724) 444-7444 and enter our talkcast ID, 45077 -- during the call, you can request to talk by keying in *-8.

If you've got a headset or microphone handy on your Mac, you can connect via the free Gizmo or X-Lite SIP clients; basic instructions are here. Talk with you then!

The hardware details are largely obscured, but what is obvious is that there is a definite home button -- much like the one on the iPhone. Additionally, there seems to be a cut-out in the casing which could reveal a front-facing camera. Using some image editor trickery, Engadget has also determined the screen size to be as expected, roughly 10 inches.

These images seem plausible to me mainly for the fact that they reveal very little information. Also, the fact that the hardware details are hidden from the photographer seems very Apple-esque. If I remember correctly, Apple did something similar during the development of the iPod.

Over in the Twitterverse, notable Apple watcher (and TUAW founder) Jason Calacanis is claiming to have had in his possession a pre-release Apple Tablet; he had some back-and-forth with Matt Schlicht of Ustream, who also intimated that he got an early Apple present. Some of the hardware details that have been "leaked" are a front- and rear-facing camera, 10-inch OLED display, HDTV tuner, and a low-power mode specifically for reading ebooks.

The information about the multiple cameras and low-power mode are definitely plausible; however, the use of an OLED display and inclusion of an HDTV tuner would indicate some sort of funny business. Given that Apple is in the business of selling HD television shows, it seems weird that they would make it easy to get that same content for free.

One thing we know for sure, though, is that with less than four hours until the start of Apple's event showcasing its latest creation, things are really heating up.

McGraw-Hill's CEO Terry McGraw is obviously very excited that he's been asked to work with Apple on a brand new type of computer, and he just couldn't wait another 24 hours to tell somebody -- he showed up on CNBC today to talk about his company's latest earnings, and he more or less spills the beans, saying that Apple will "make their announcement tomorrow," that the tablet will be "based on the iPhone operating system," and that it "will be transferable" (so anything on iTunes now will go straight on the tablet?).

He also says that they've got 95% of their materials up and ready to run as e-books, and it's not a stretch to think that Apple has made similar deals with other major publishers as well. This still isn't official confirmation of the tablet (remember, it's not real until Jobs is actually holding it on stage), but man, we're about as close as we can get at this point. Watch the whole video after the break, with the Apple stuff starting around the 2:50 mark.