Filed under: Rumors

AppleInsider is reporting that Apple is preparing to launch a 27-inch Cinema Display and 12-core Mac Pro by June. The 27-inch Cinema Display is rumored to use the same panel as the one used in the 27-inch iMac and will look similar to the 24-inch Cinema Display launched in October 2008.

Internally, the display is referred to as "K59" and AppleInsider's sources believe its been lingering in Apple's labs for some time while Apple waited for the larger LCD panel – which supports resolutions up to 2560 by 1440 pixels – to drop in price.

Along side the 27-inch Cinema Display will be the long-awaited Mac Pro update. The tower would get at least one 12-core model using two of Intel's six-core Xeon 5600 processors (that's a dodeca-core Mac Pro, baby!). The 5600 series will be available in 2.66, 2.8, 2.93, and 3.33GHz configurations.

A June time frame would be almost fifteen months after Apple shipped the last Mac Pro. The late release would owe itself to Intel not delivering the Xeon 5600's for another month and a half. Apple typically updates their Pro towers in the first few months of the new year.

[Cinema Display mock-ups by AppleInsider]

Update: MacRumors now points out that the higher prices are likely an inadvertent rollback to older graphics, as they match up with the original pricing for those machines when they were introduced. Engadget has also pointed out some similar inconsistencies on the Apple Australia and NZ sites, which may mean that Apple mistakenly pushed out old assets to the retailers with incorrect pricing.

A reader at Engadget has spotted new Apple ads on the Australian tech site PC Authority that show higher prices for the MacBook Air, MacBook Pro, and Mac Pro. Apple's Australian online store lists the most affordable versions of the MacBook Pro, MacBook Air and Mac Pro at A$1599, A$1999 and A$3599, respectively, but the ads show significantly higher "starting at" prices of A$1899, A$2399, and A$4499.

While Engadget points out that clicking on the ads leads to Apple's currently priced machines, it is possible that this is another case where online ads have predicted imminent announcements. Despite the rumors, no new Mac Pro's appeared yesterday but are still expected soon as they haven't seen a major upgrade in over a year. The rise in MacBook Pro pricing could be attributed to the cost of the i7 chipset, but it seems unlikely that in a recovering economy Apple would increase their prices significantly without having a cheaper baseline model available. Is this ad a sign of things to come? Only time and a "We'll be back soon" sticky note will tell.

In the wake of yesterday's iPad sales estimates of 50K in the first couple of hours (now revised by Silicon Alley Insider and Apple 2.0 to about 91,000 in the first six hours), we have an unconfirmed but plausible number from inside the retail stores. According to our source, the in-store pickup reservation count differential between the start of the day and closing time was about 41,000; that represents reservations for the WiFi iPad only.

If you've got a pickup reservation and you happen to know your ID number for it -- and you made your reservation either at the very beginning of the day yesterday, or at the very end of the day -- let us know in the comments and we'll start doing some arithmetic. We'll also try to cross-confirm this number with other little birdies from the retail front. Update: Looks like there's no tracking info on the registration emails. Drat.

Update #2: Separate confirmation on the estimate for Saturday & further counts lead us toward about 50,000 reservations during the course of the weekend.

ZDNet is reporting that the next iteration of the Mac Pro will be unveiled next Tuesday, March 16th. Their sources indicate that Intel's new 'hexacore' Core i7-980x chip, which is also expected to be launched next Tuesday, will be in that machine.

Code-named "Gulftown" the 32nm, six-core i7-980X will be labeled as the i7x ("Extreme Edition"). It will be the first dual-socket, six-core processor from Intel. With 6 cores and 12 threads, a dual-configured, i7-980X Mac Pro will sport 12 physical cores and 24 logical cores with a top frequency of 3.33GHz.

Excluding the minor speed bump in December, the Mac Pro has not been updated for over a year. In December we reported on the leaked Core i7-980X specs. Two months later, HardMac reported that the new i7x Mac Pros could be delivered in February. With the launch of the i7-980X on Tuesday combined with HardMac's sources indicating a Mac Pro refresh that day as well, the i7x seems like a lock for the updated Mac Pro. However, as MacRumors points out, Apple has typically used server-branded Xeon chips in its Mac Pro line, and Intel is expected to debut a number of new Xeon 5600-series chips on Tuesday as well, notably Intel's 2010 flagship chip – the Xeon X5680.

Now that Valve has committed to offering full support for the Mac for both its in-house games and Steam, its digital game delivery system, other developers are expressing interest in the Mac as a gaming platform, too.

Gas Powered Games, creator of Supreme Commander 2, Kings and Castles, and Dungeon Siege, has said of the Mac: "We, as a developer, will include a Mac platform option in all of our proposals moving forward. We're in 100 percent support of it, absolutely." Chris Taylor, founder of Gas Powered Games, says that porting games over to the Mac is relatively easy since Macs and PCs now have largely identical internal architectures. Intel processors and ATI or NVIDIA graphics cards are common to both platforms, making game porting far easier than it was back in the PowerPC days. Taylor also says that recent rises in Mac sales are another contributing factor making the Mac a more attractive target for game developers.

Swedish gamemaker DICE, best known for the Battlefield series of games, may also be throwing more support behind the Mac -- one of the company's lead developers has said that "We're currently investigating the possibility of making [Battlefield: Bad Company 2] available on Mac." That's not as big or flashy a commitment as Valve or Gas Powered Games, but considering the popularity of the Battlefield series, it still goes a long way toward improving the state of gaming on the Mac.

Over the next year or so, many other developers are likely to be watching Valve's success (or lack thereof) on the Mac with a very keen eye. If Valve manages to make a healthy amount of money by selling games to Mac users, it may only be a matter of time before many more gaming outfits follow suit.

The Seattle Times is reporting that Steve Ballmer, who notoriously laughed at the iPhone, had some good things to say about it last week in a speech he gave at the computer-science building at the University of Washington. "Apple's done a very nice job that allows people to monetize and commercialize their intellectual property," he said.

Ordinarily, a comment like this might not be significant, but in this case it adds fuel to the fire that Apple will replace Google with Bing as the default search engine in the next iPhone OS. Google and Apple are increasingly at odds and it's possible that Apple may see an alliance with Microsoft as a way to stave off Google's mobile growth.

For Microsoft, a deal that puts Bing on the iPhone would be a huge win as mobile search is becoming increasingly common. Smart phones are becoming more mainstream and the iPhone is increasingly dominating the handset market.

Currently Microsoft offers a Bing iPhone app. Whether Bing goes further on the iPhone remains to be seen because Ballmer, rather uncharacteristically, is staying mum. The Seattle Times cornered Ballmer after his speech and asked is there an "enemy of my enemy is my friend" thing going on, to which Ballmer just smiled, said he couldn't answer and climbed into his car.

The Daily Telegraph reports that a new Apple patent has surfaced which could potentially allow the iPhone, or another Apple portable, to act as a sort of electronic key. The potential applications are as limitless as the number of things locked by old-school metal keys. It could be used for cars, offices, homes, or lockers. Basically, anything that could have an electronic receiver mounted to it in place of a metal tumbler-style lock could then use an iPhone as a key.

While Ars Technica notes that "the patent application itself merely describes a unique way of using motion detection to generate an input, such as turning a virtual combination lock-style dial," the patent itself, as reported by the Telegraph, says that the device could be "any suitable electronic device such as a portable media player, personal data assistant or electronic lock" that could open up any number of physical lock types just by communicating wirelessly.

Scans from the April 2010 issue of Gameinformer have confirmed that Portal 2, the sequel to Valve's wildly popular and critically acclaimed game Portal, will be released in fall of 2010 for the Xbox 360, PC, and Mac (as reported on MacRumors). No, your eyes do not deceive you: Portal 2 is coming to the Mac this fall.

More on the Valve front: TUAW reader Jason let us know that Gameinformer's April 2010 issue also confirms a May launch of Steam for the Mac. This was rumored several weeks ago based on some WebKit & Mac-specific content in the Steam beta, and pretty well locked in by Valve's viral leaks of Mac-themed 'reimagined' advertisements last week. (The final one is a bit of a give-away... read the copy.)

"There is an article on page 22, News, 'Mac Gets Its Steam On' - Valve preps May launch on Apple platform," Jason tells us. He also says the article itself states, "Valve will start a beta program this spring, with a full launch targeted for May [...] If you already have a Steam account but want to use it on your brand-new Macbook, for instance, your Steam keys will still work."

That last part is pretty huge; from the sounds of it, if you already bought PC versions of games on Steam, you won't have to pay again to download Mac versions of the same games. That should be a huge relief to Mac gamers who've been booting into Windows to get some gaming done.

We haven't been able to confirm this reader tip, so if any of you have access to the same issue of Gameinformer and can confirm what Jason's told us, let us know in the comments.

There's been many rumors pointing to the possible inclusion of video conferencing in the next-gen iPhone -- everything from faceplate photos to code embedded in the iPhone SDK itself has set off our rumor radar. This latest rumor from site Redmond Pie tends toward the weaker end of the spectrum as far as evidence goes: UK mobile provider O2 has listed "Video Calls" as a "Key Feature" of the forthcoming iPhone, with pricing for video calling listed as identical to standard phone calls.

Note that third-party sellers regularly advertise features for Apple's products well in advance of their actual release based on a "best guess" approach without any verifiable foreknowledge of the devices -- Best Buy's recent page update listing i7 processors for the upcoming MacBook Pro update is a perfect example -- so this latest update from O2 by no means confirms the presence of video conferencing capabilities in the next iteration of the iPhone. It's merely one more rumor to add to the stack we've built up so far. One thing is certain: given all the rumors that have been swirling around already, which will surely accelerate over the next few months, if the next iPhone doesn't have video conferencing capabilities in it, the internet rage is going to be pretty profound.

In the battle of the network superstars between free-to-stream, ad-supported video (the Hulu model) and pay-per-show, ad-free TV (the iTunes model), there's been a big missing piece: how to monetize shows and sell ads for content that's downloaded and played on mobile devices like the iPad? Obviously, it's a better deal for the user if they can watch at will, without having to maintain network connectivity on the go (to say nothing of the streaming quality, or lack thereof, when connected over 3G), but making sure they see the ads in the content -- and reporting back to advertisers who want to know who watched what -- is much more challenging for anywhere, anytime viewers.

Wherever there's trouble, they're there on the double: the Bloodhound Gang known as Apple's engineering team has a patent application that may offer a way forward. First filed in September of 2008 and made public on March 4, this patent received a thorough analysis over at Patently Apple. The core idea: watch a block of ads to 'unlock' the next segment of video content, not unlike the way most network streaming sites appear to work now. The difference is in the implementation, reporting and controlling how the ads appear and which content is freed up. Users might be able to 'pay past' the ads, or watch them all at the beginning of the program to deliver a more seamless viewing session.

More intriguingly, Apple's patents suggest that advertisers can require or customize a particular level & kind of user interaction that will be embedded in the ad experience, requiring viewers to engage on some level before proceeding to the next segment (thereby ensuring that they're paying attention and not off making a snack). That would be something of a Holy Grail for advertisers who fear that their messaging is getting lost in the TiVo/DVR 'just skip it' timeshifting era.

Combined with the October 2009 patent regarding ad-subsidized hardware platforms, which lists Steve Jobs and Mike Matas among its co-inventors, and it's looking like we might be moving towards a future where that $499 iPad can be had for a fantastic, subsidized price of $199... if you accept a certain level of embedded and un-skippable advertising alongside your media and mobility experience. "Magical & revolutionary," you betcha. The idea of power-ads taking over your media playback might not bother everyone, but if you buy Fake Steve's argument, that's where the $30/month TV subscription plan comes in. Can't take the ads? Just pay to play.

[via MacRumors]

Image from Apple patent, courtesy Patently Apple site. No comment on the fact that it looks like a picture of Charlie from Lost (Dominic Monaghan).

When you're waiting so intently for something you know is just around the corner, even the slightest sign of a hint at the new arrival is worth a bit of excitement.

Today's moment of thrill (which is almost certainly just a website error, but you never know), courtesy of tipster Zach, is the appearance of a Core i7 badge on the Best Buy page for the 2.53Ghz 15" MacBook Pro. Other models are still showing the correct (as of this moment) Core 2 Duo badge, so there you go.


The appearance of new MacBook Pros has been on the rumor radar for months now, including a fairly specific report that's now more than 60 days overdue and a benchmark sighting recently. At this point, it's a race to see whether the new MBPs or the iPad will ship first.

In terms of sales, Sony's PSP has been getting trounced by the various incarnations of Nintendo's DS since day one. Despite the PSP's better graphics and flexibility as a mobile media platform, the DS has grabbed hold of the handheld gaming market and shows no sign of letting go.

Since the introduction of the App Store in 2008, a new mobile gaming juggernaut has emerged, seemingly out of nowhere -- the iPhone/iPod touch. With the forthcoming launch of the iPad, whose larger screen and more powerful CPU could make it a gaming powerhouse, it means there are now three very big players in the mobile gaming market... and Sony is in an untenable position already.

Sony is hoping to change that. According to a leak to the Wall Street Journal, Sony is hard at work developing a range of handheld products designed to compete directly with Apple's mobile platform. One, a smartphone built in tandem with Sony Ericsson, would be a PSP phone designed to compete with the iPhone and iPod touch; the other, a hybridization of a PSP, e-reader, and netbook, would be Sony's answer to the iPad. Both devices would have a dedicated online store available to them, but the store itself isn't scheduled for deployment until later this year at the earliest.

I'm going to give Sony some free advice: if you want to have any hope of even competing with Apple's mobile platforms, to say nothing of surpassing them in sales, then gather up the marketing and engineering teams that developed the PSP Go, march them into an auditorium, and fire them all. The PSP Go has been savaged in reviews for its high price point, limited functionality compared to the older full-sized PSP, and download-only gaming catalogue. All these factors have combined to make the PSP Go a failure in the marketplace, and deservedly so.

Granted, the games catalogue for Apple's mobiles is also download-only, making traditional gaming conventions like buying and selling used games just as impossible as it is on the PSP Go. But there are three ways Apple's App Store buries Sony's online store under a pile of cat litter: the number of games available is staggeringly higher, the average price of games is far lower, and the App Store is much easier to navigate.

To its credit, Sony not only knows the PSP Go is a failure, but more importantly, the company also appears to know why. If Sony can learn from that failure and apply those lessons to the forthcoming handheld challengers, it might be in a position to regain some of the ground that's been lost in the mobile gaming marketplace.

[Via electronista]

Rupert Murdoch has confirmed, in a Q & A following his announcement of a New York 'metro' section for the Wall Street Journal, that an app for the iPad is under development (WSJ story here, behind the paywall). There's an iPhone app available now, and it's expected that the iPad version will expand upon it, with attention being paid to the iPad's big screen.

What's most interesting about this story is the extreme secrecy with which Apple is handing the process. it seems that WSJ developers do have access to a pre-release iPad, which Murdoch confirms is "kept under padlock and key." Not only that, but an Apple employee turns the key every night to confirm that the iPad is where it should be -- locked up tight, safe and sound. Not even preferred developers have earned Apple's full trust.

Apple paranoid? We can't imagine such a thing.

[via MacNN]